R for Rabbit

Parenting has evolved, and so should the roles! It’s no longer just about moms—it’s about teamwork. Mothers being able to excel at profession and fathers helping out in parenting duties should be the norm we should all aspire for. At R for Rabbit, this is the change we would like to champion. It has always been our endeavour to create meaningful products and meaningful conversations through everything we do. Early this year we made the world's first lullaby for mothers, to highlight her story. Now we have attempted another such 'labor of love' through our latest campaign for diapers. It is for fathers, mothers and babies, through the perspective of these naughty little stars. R for Rabbit Kinjal Popat Priyaratna Suryawanshi Margi Upadhyay Hemang Ajmera Mit Thakkar Jahnvi Sola Sudeep Dixit Prakash Nair CA Mahesh Dadhich #RforRabbit #FeatherDiaper #Diapers #diaperdaddy #nextgenparenting #nextgenbabies #nextgendiaper

Child safety on our roads is a critical issue that demands our immediate attention! In India, nearly 60,000 children lose their lives in road accidents each year—a staggering reality that underscores the urgent need for stronger safety measures. One simple yet powerful action that can make a world of difference is the use of CHILD CAR SEATS, which have been shown to reduce the risk of fatal injury by 71%. Despite this, awareness remains alarmingly low. In fact, 75% of parents in India are unaware of the life-saving benefits of child car seats, and 56% are reluctant to invest in one. This Children’s Day, we are proud to launch #TakeABackSeat campaign in association with Cloudnine Group of Hospitals and R for Rabbit, aiming to raise awareness about the importance of child car seats and bring child safety to the forefront of everyone’s mind. Let’s #TakeABackSeat today, so our little ones’ safety can take the front seat. ❤️ Join the movement and pledge now: https://lnkd.in/gBsdZ-CR

Launch of DSG Consumer Partners X Bain & Company InsurgeX Index Fastest 50, Quick thirty, Fast 20…There are endless lists celebrating rapid growth rates of brands in India. However, they miss out on the importance of Business fundamentals. We have seen time and again that it takes time to build a consumer brand. Consumer brands aren’t winner take all outcomes, and one doesn’t have to blitzscale and win by killing competition. Our work with Bain & Company demonstrated the need for patience and growth without compromising on Fundamentals. Healthy growth with solid business fundamentals is a very good predictor of long-term success. Capital efficiency has proven to be a great lead indicator of Business fundamentals. We are excited to launch InsurgeX – our shortlist of brands that are growing well with solid fundamentals. These brands fulfil 3 criteria: 1) Revenues > INR 75 cr 2) 30% CAGR in the past 3 years 3) Capital Efficiency of > 1.5x 24 brands made it to the inaugural list: Storia Foods and Beverages, Veeba, SMOOR Chocolates, Drools Pet Food, Farmley, Plix, iD Fresh Food (India) Pvt. Ltd.., Mamaearth, Plum, FIXDERMA INDIA PVT LTD, The Ayurveda Experience, Atomberg Technologies Minimalist, BellaVita, boAt Lifestyle, Noise, Fireboltt, R for Rabbit, Clovia, The Souled Store, Wooden Street, Lifelong Online, CaratLane - A Tanishq Partnership, and Sukkhi.com. Hearty congratulations to the brands that made it to our initial list We will be publishing this list every year going forward. It would be a great list for founders, investors and ecosystem participants to study and learn from on what it takes to balance growth with solid fundamentals! Thank you CNBC-TV18 for the coverage! Mangalam Maloo Links to the article and report in the comments Joydeep Bhattacharya Navneet Chahal Dhruv Aggarwal Amanpreet Talwar Deepak Shahdadpuri Sameer Mehta Pooja Shirali Leong Hein Hun Nivedita Sanjai

Years of Hard Work, and It’s Paying Off! 🎉 Thrilled to announce that R for Rabbit just won TWO huge awards at the exchange4media D2C Revolution Summit! 🏆 D2C Game Changer Brand – Mother & Child Care 🏆 Best Marketing Campaign for “World’s First Lullaby for Moms” From day one, our mission has been clear—to build the Amazing Baby Company that truly understands the needs of both moms and babies. Our “World’s First Lullaby for Moms” was a project close to our hearts. We wanted to flip the script and connect with moms on a deeper emotional level. The response? Incredible. It wasn’t just a campaign—it became a moment of connection, where parents felt seen, heard, and appreciated. 💖 We keep this amazing journey going! 🚀 #RforRabbit #AmazingBabyCompany #AwardWinning #FeatherDiapers #LullabyForMoms #MomsAndBabies #GameChanger #ParentingWithHeart #BestBabyBrand 

I want to share one real life story. I always think as an Entrepreneur and Company can we go beyond just business and make meaningful change? My team member Jahnvi Sola with her family went to Statue of Unity. She found that in such a wonderful campus and one of the world's best site , there was facility to get wheelchair for Senior Citizens. However there was scope for making it Parent Friendly. As a Baby Company, our Team sees everything from a perspective making it even Child and Parent Friendly. Whether it's a product or an enjoyable vacation. That's when we approached the authorities at Statue of Unity Official. We were pleasantly impressed with their response and thus began this beautiful collaboration that I am personally happy about. As a part of our CSR, our Strollers are now available at Statue of Unity for all parents who take their little ones with them. We understand how useful it can really be when you walk and spend lot of hours with your little one in such huge and beautiful place. We really Thank Statue of Unity Official for giving us this opportunity. #RforRabbit #StatueOfUnity #SOUIndia #Strollers #CSR Kinjal Popat Jahnvi Sola Priyaratna Suryawanshi Sudeep Dixit