Red FM

A land of myths and mountains, Uttarakhand holds a special place in our hearts, and we're thrilled to introduce a new IP for the region: Igaas - Mountain Fest. The festival is a culmination of everything we believe in and stand for. Culture, culture and culture. From performances by local pahadi artists, literature panels, and traditional food, to immersive experiences like Aipan art workshops and Bugyal-inspired photo booths; on the side of some impeccable music by pahadi superstars including, Amit Sagar, Narendra Singh Negi, Nikhil Saklani, Pandava's, Kamla Devi, and Inder Arya. The music will indeed echo in the soft and serene mountain air of Dehradun on the 22nd and 23rd of November. Igaas - Mountain Fest is going to be festooned with the strokes of some unexplored and underrated pahadi traditions and lore. Local is indeed the new global, and there's no place like India to celebrate the beauty of the local. As a brand that has fostered deep connections in the hidden corners of this country, we are truly excited about this new initiative. P.S. Our tagline sums it up perfectly: Pahadi swad, Pahadi saaz, pahado ki Diwali mein culture ki mithas. Aao milkar manayein, Uttarakhand ka Igaas! Red FM

A dedication I’ve been meaning to write is finally here, and I am overjoyed to introduce you all to the joy-spreader himself, our very own Jaideep Banerjee. Fondly known as Joy, he’s truly the softest rock of Red FM. Joy has this rare ability to get things done with genuine warmth and respect, never raising his voice at anyone, ever. A seasoned veteran in the media industry, he’s a well-known voice—quite literally. If you’ve heard an ad on air, chances are it’s him, whether in English, Bangla or even in various programming voice-overs, all delivered in his signature crisp and “prim and proper” style. His love for VOs runs so deep that if it were up to him, he’d still be working on his own show, just like old times. Wasn’t it called the Apollo Alazor show, Joy? Correct me if I’m wrong! He joined Red FM in the craziest of circumstances, diving headfirst into back-to-back events with barely a moment to catch his breath. From Poila Boithak and Guts and Glory to Teen Rang Tawang, he was whisked away into a whirlwind of activities so much so that six months in, he humorously called to say, 'I think my induction is finally done!' Joy has a remarkable eye for talent, giving everyone a fair shot. For him, there’s no “team-team”; everyone has a place, and everyone deserves a chance to shine. And he’s got his quirks, too. He’s the kind of person who’ll crack a joke without waiting to see if anyone laughs—though his infectious laughter soon fills the room. And those selfies he takes - neck up, reminiscent of R. Madhavan - are classic.  Despite his confidence, Joy is as humble as they come. His greatest joys are found in the little things, like sharing stories about his daughter’s move to Mumbai, speaking of her with boundless love and pride. In nearly three decades of me knowing Jaideep, I can truly say there’s no one quite like him. And after spending many years in radio at competing stations like Radio City, Fever, and Friends FM, we’re proud that he’s now one of us. Here’s to hoping Joy is here to stay at Red FM, no longer switching gears but steering steadily forward, bringing his unique laughter and boundless charm along for the ride.

At Red FM , we’re deeply honored to join hands with the 6th edition of Runveer, an event that truly aligns with our commitment to community and unity. Celebrated every year on Infantry Day, Runveer holds special significance this year as it not only brings together army personnel and civilians on a shared path but also commemorates the 25th Kargil Diwas—a moment to reflect on the sacrifices of our brave soldiers. This collaboration is a humble effort to bridge the gap between civilians and the army, fostering camaraderie and patriotism. By running together, we honor our heroes and celebrate the bond we share as proud citizens of this great nation. Let’s unite to celebrate the spirit of bravery, patriotism, and unity!

Meet Mahadev Baidya, Senior Security Guard who’s been guarding more than just the doors of Red FM’s Delhi office. Mahadev, as we all know him, is the first face you see when you enter - always ready with a warm smile and a bright "Good morning, Ma’am" or "Sir." His voice, wrapped in genuine kindness, has this remarkable way of pausing your day, no matter how hurried or hectic it might be. You’ll find yourself slowing down, smiling back, and feeling like you belong. It’s not a script or a routine. It’s Mahadev. Mahadev joined us back in 2008, a young man in his twenties who traveled all the way from Kolkata. He was a true-blue Bengali, adjusting to the bustling life of Delhi and struggling through Hindi. Over time, he perfected not just his language but the art of his role. Now, as a supervisor, he’s grown to be a part of everything that happens here - welcoming celebrities, guiding guests, helping new recruits find their way, and giving a reassuring nod to every familiar face that passes through. He holds the pulse of the place, ensuring that everyone feels both safe and at home. He is someone who gets the job done without fanfare, with a quiet strength and diligence that’s hard to find. Over the years, his journey from Kolkata to Delhi, from young recruit to respected supervisor, has marked his growth and also added something irreplaceable to Red FM. To us, Mahadev is family. In every greeting, every nod, and every gentle reminder, he embodies a rare dedication and warmth, a part of the soul that makes this place feel like home. P.S. He even ensures everyone comes to the office on time :)

Sorry, we can’t hear you over the cheers of our audience rooting for South Side Story!!!!!! The Delhi edition was a massive success and we owe it all to our beloved audience - nothing without your love and support. #SouthSideStory #SSS2024 

Edward Hopper once said, "If I could say it in words, there would be no reason to paint." I believe this quote sparked the successful partnership between Red FM and Project Mumbai, which birthed the campaign Mumbai de Ghumake: A colorful makeover for railway stations. It is nearly impossible to imagine Mumbai without its trains. Traveling in these trains is not for the faint of heart, and it’s not uncommon to find commuters singing their favorite Bollywood songs or playing cards to ease their journey. To celebrate this community of commuters and the action, drama, and emotion of the Mumbai locals, the teams decided to "rang de" the lifeline, completely transforming the railway stations. Over the past four weeks, 501 volunteers and 30 artists dedicated more than 2,000 hours to this humble effort, revitalizing stations like Sewri, King Circle, and Masjid Bunder. This was our small contribution to brighten the lives of millions of daily commuters so that when they look around, they smile a little and start their day on a beautiful note. These artworks echo the spirit of Mumbai, and we hope they strengthen the bond between the people and their city! RedFM

Sports has always been a core pillar of Red FM’s programming since our rebranding as Bajaate Raho, and we have continuously evolved as a sports connoisseur through initiatives like Quiz India Movement, Crowd Bajayega Loud, Umeed Ki Run, and partnerships with the Global Chess League, Pro Panja League, World Cup Hockey, and the Ladakh Marathon. Among these ventures, cricket holds a special place, and the Red Premier League (RPL) in Srinagar, Kashmir, marks our significant contribution to the region. With overwhelming support from the state government, RPL has brought positive energy and unity to Kashmir, drawing record-breaking crowds at DPS Srinagar and over 10,000 people outside the stadium for the finals, which had to be rescheduled due to high demand. The final match between Royal Goodwill Cricket Club and Hamadan Cricket Club is set for October 22nd at Bakshi Stadium, with live-streaming on Red FM JK’s YouTube channel. Red Premier League has truly set new standards for cricket in Kashmir, and we are immensely grateful for the tremendous response! Truly excited for tomorrow, let's live stream and enjoy cricket over a cup of coffee! RedFM

South Side Story is coming home! December 14th 2024, NESCO, Goregaon, Mumbai. Do join us! It is a Kutty edition but the heart is large!! See you there #SSS24 RedFM

Runveer 6.0 The Infantry Marathon in association with Red FM is here! Organized by The Infantry School, the marathon commemorates the 25th anniversary of the Kargil War. The marathon also honors the Infantry Day, which marks the foundation of the Infantry, the largest fighting arm of the Indian Army. At Red FM, we are very excited to be associated with Runveer to build and bring together a community of runners and patriots on one track. The sense of camaraderie and collective patriotism will get a new meaning when army personnel and civilians come together for two of the most honorable causes. Save the date - 10th November 2024 at Garrison Ground, Mhow, Indore

An Appeal to Bosses RJ Purab #BajaateRaho