RepIndia

We are thrilled to announce that our media team has secured two major wins at the prestigious e4m Real Time Programmatic Advertising Awards: Silver – Best Paid Search Campaign for Fujifilm (Instax) Bronze – Best 1st Party-Data Strategy for JSW Steel Campaign Highlights: Fujifilm (Instax) For Fujifilm’s Instax, our goal was to drive sales growth through precision marketing. Utilizing Google Ads, we implemented the right blend of interest-based targeting, remarketing, and look-alike audiences, along with A/B testing focused on Tier I cities and metros. The results over 6 months were nothing short of extraordinary: -150% growth in sales revenue -300% improvement in ROAS -50% increase in online store sessions This strategy showcased our ability to leverage data and strategy driven approaches to deliver exceptional performance for a top global brand! Campaign Highlights: JSW Steel In the highly competitive space of steel manufacturing, brand awareness and recall were critical for JSW Steel. Our approach utilized programmatic ads, precise targeting and Optimized ad formats for maximum visibility ensuring JSW Steel’s consistent presence across key properties visited by the target audience including Business, Finance, Sports, and News publishers. Key highlights of the campaign included: - 170 Million total Impressions -80% Complete Video Views -374,000 clicks to the JSW Steel website By choosing the right platforms and creating a targeted strategy, we ensured that JSW Steel was top of mind for its audience, driving engagement and building recall. These wins reflect the hard work, innovation, and strategic thinking that our media team brings to the table and we are incredibly proud of the results we’ve achieved for our clients. A huge congratulations to the entire team! exchange4media Guru Mishra Rima Sen Manish Singh Kapil Parashar Karan Mirani #E4MAwards #RepIndia #ProgrammaticAdvertising #InstaxFujifilm #JSWSteel

Upendra Chansoria’s journey at Rep India began in 2016 as a "Team Lead" in our SEO team. From focusing on OnPage SEO improvements and managing key client discussions in his early days, Upendra’s role has evolved significantly, thanks to his hard work, adaptability, and constant pursuit of excellence. Today, as Associate Director - SEO, Upendra leads a team of nearly 20 members, driving comprehensive SEO strategies, managing client relationships, and ensuring that project targets are met. SEO is a dynamic field, constantly evolving with changes in search algorithms, and Upendra has successfully adapted at every turn. His leadership, passion, and relentless dedication to improving both his craft and his team have made him an invaluable part of Rep India. Congratulations, Upendra, on this incredible milestone! We are proud to see how far you’ve come, and we’re excited to witness your continued success in the years to come.

We’re excited to share that Guru Mishra has been promoted to Senior Vice President - Digital Media and Buying at Rep India! With over 16 years of experience in Integrated Media Buying and Planning, Guru joined us in 2021 and has since been steering our media vertical with remarkable expertise and vision. His leadership has driven a 15x revenue increase over the past three years, expanded our client base, and significantly grown our media team. Guru’s approach is rooted in innovation and performance. Alongside his team, he has spearheaded the development of media strategies adapting to the ever-evolving demands of today’s marketing landscape. Their collective efforts span Meta platforms, Google, performance marketing, third-party publishers, Digital PR, rich media innovations, and influencer marketing—all with a focus on being KPI-driven and consumer-first. In a competitive market where brands frequently experiment, Guru and his team have maintained impressively low client attrition rates. Their commitment to delivering integrated solutions and leveraging deep media expertise has continued to set new benchmarks for us. As Guru steps into this new role, he is focused on pushing the boundaries even further. With several strategic initiatives in the pipeline, he aims to deepen our media offerings and drive innovations that will advance paid media strategy and offerings at Rep India. Join us in celebrating Guru’s outstanding leadership and the exciting new chapter ahead for him and our media team!

JSW Steel x Rep India: A Tribute to the #MadeOfSteel Spirit This Independence Day, we proudly partnered with JSW Steel to create a campaign that celebrates the resilience, determination, and everyday grit that drives our nation forward. Through interactive animations and a catchy audio track, we paid tribute to the ordinary heroes - those with the unbreakable spirit of steel - who ensure sky is the only limit for India. We're thrilled to share that this video has already garnered over 3.7 million views and over 20,000 interactions across social media platforms so far. At Rep India, we're committed to telling stories that resonate with the heart and soul of India. Together with JSW Steel, we salute the people who truly embody what it means to be #MadeOfSteel.

Kajaria x Rep India This Independence Day, we had the privilege of telling the story of #DeshKiMitti - the soil that shapes us into proud citizens of this great nation with Kajaria Ceramics Limited through the world's first AI-Generated Sand Art Film. This film stands as a tribute to the land that grounds our roots and fuels our dreams, honoring both our nation and the heroes who symbolize its strength and resilience. We're excited to see how deeply this brand film has resonated, with over 4 million views and 15,000 interactions so far across Instagram, Facebook, and YouTube. The outpouring of positive response and comments to this film has been truly inspiring!

We are thrilled to announce the promotion of Durgesh Tiwari (DT) to Associate Vice President - Social Listening, ORM & Analytics at Rep India! Durgesh joined our team three years ago and has been a driving force in transforming our Online Reputation Management (ORM) capabilities. His dedication and strategic foresight have been instrumental in growing the ORM team from around 20 people to a formidable team of 100 professionals across three locations in India. Under Durgesh's exceptional leadership, our ORM vertical has experienced tremendous growth, with several clients across industries coming on board. Durgesh and his team now monitor over a million mentions and conversations every day across social media and review websites. His commitment ensures that we send personalized responses to over 5,000 unique users with an impressive average turnaround time of just 3 minutes. Durgesh's tireless efforts have been crucial in managing crises for our clients while maintaining positive sentiment, and finding actionable insights for brands every single day and hour. His work has been vital in providing exceptional service to India's major airports, corporates, healthcare brands, and more. Durgesh's unwavering dedication has not only driven our success but also earned our team numerous awards for Social Listening and ORM. Congratulations, Durgesh, on this well-deserved promotion! Your hard work and leadership continue to inspire us all. We are excited to see the heights you will reach in your new role.

We are delighted to announce the promotion of Neelanjan Dasgupta to Vice President - Creative Strategy & Innovations, Mumbai. In his six years at RepIndia, Neelanjan has been an instrumental force not only in shaping our creative vision and driving our growth, but also in fostering, nurturing and growing a workforce with compassion, humility, loyalty and excellence. Anyone who has worked with Neel closely or at a distance will tell you that his skill to listen, empathise, nurture and extract the best potential out of anyone is truly unmatched and inspirational to witness.  His exceptional leadership has transformed RepIndia’s Bombay creative team from a small unit into a thriving force of over 100 talented individuals, with even greater expansion on the horizon. Neelanjan’s ability to foster strong client relationships and deliver award-winning campaigns across diverse industries has been nothing short of exceptional. From philanthropy and healthcare to entertainment and FMCG, Neelanjan has consistently delivered innovative and impactful creative solutions. His dedication to building a collaborative and high-performing team has made our Bombay office a hub of creativity and innovation. Despite his creative background, he has also been instrumental in shaping business strategy, nurturing client relationships, and steering the internal team. Neelanjan’s contributions have been recognised with numerous accolades, including the Abbies and Sammies, solidifying his position as a leading creative force in the industry. We are incredibly proud and grateful in equal measure of Neelanjan's achievements and the dedication he has given us and look forward to witnessing his continued success in this new role. Congratulations, Neelanjan!

We are excited to announce that Rep India has been recognized at the e4m Health And Wellness Marketing Awards 2024, winning an award under the "Holistic Health Innovations - Small Budget, Big Impact Wellness Impact" category for our exceptional work on Fortis Bangalore's Stroke Awareness Cyclathon. This campaign went beyond mere marketing; it was a mission to educate and engage the community about strokes, the second leading cause of death in India. Despite a minimal budget, we strategically used precise radius-targeted hyperlocal ads to promote the Cyclathon, focusing on key areas like around IIM Bangalore. Our impactful creatives and targeted approach led to outstanding results: over 400 leads generated and around 300 participants in the on-ground event - 75% of the total participation. We're proud to have partnered with Fortis Bangalore to spread such an important message and to see our team's strategic thinking,. creativity and dedication recognized. Here's to making a difference through innovative, results-driven digital marketing!

Embracing the power of AI in today's digital world! Our latest workshop on "Use of AI in Creative" equipped our team to craft better copies and generate stunning AI-driven images.

Tata Trusts x RepIndia Food. The language of love and connection. We spend hours perfecting dishes, ensuring each bite is free from unwanted lumps and textures. But here’s some food for thought: if we can’t bear lumps in our food, why are we so okay with them in our bodies? We are incredibly excited to be part of the #GaanthPeDhyaan campaign with Tata Trusts, featuring the legendary Chef Sanjeev Kapoor stirring up awareness about breast cancer and the importance of regular self-examinations. Kyunki baat hai bahut aasaan, dein #GaanthPeDhyan