RGC ConsuMark

RGC ConsuMark

Marketing Services

Gurgaon , Haryana 81 followers

Consumer at the heart of Marketing

About us

Welcome to RGC ConsuMark, where we believe in the power of putting "Consumers at the HEART of Marketing." At our core, we are a consultancy firm dedicated to unlocking the potential of consumer-centric growth-oriented strategies for businesses. Our mission is to guide companies towards marketing excellence by placing consumer insights and business-focused marketing strategies at the forefront. Our comprehensive suite of services is designed to empower businesses to thrive and succeed in today's dynamic landscape. Our Expertise Spans Three Key Areas: 1. Strategic Marketing: We specialize in crafting insights-driven business-focused marketing strategies. Whether it's brand positioning, repositioning, communication, or advocacy, we're here to help you stand out in the market. 2. Digital Excellence: In today's digital age, we offer comprehensive digital marketing solutions, encompassing social media engagement, performance marketing, and marketing digitization. 3. Advocacy and Training: We foster brand advocacy, build channel advocacy, and provide insights and trainings. At RGC ConsuMark, we are dedicated to helping businesses like yours thrive and adapt in a constantly evolving marketplace. Our strategic consultancy services are designed to elevate your brand, drive growth, and ensure long-term success. Let's collaborate to chart a course for your business that's fortified, competitive, and ready for whatever the future holds. Collaborate with Us According to Your Needs: 1. Project-Based Engagement: For specific objectives and deliverables. 2. Monthly Retainers: As your external CMO. 3. Workshops: Quick insights for informed decisions.

Industry
Marketing Services
Company size
2-10 employees
Headquarters
Gurgaon , Haryana
Type
Self-Owned
Founded
2023

Locations

Employees at RGC ConsuMark

Updates

  • This is what hard work, resilience and consistency looks like!! 👏 #Superproud #ReturnsonConsistency

    View profile for Vipul Prasad, graphic

    Founder/CEO at Magadh Capital Advisors LLP

    Reflections Post The Third Anniversary of Our PMS Last month we completed 3 years of Magadh Capital PMS (Portfolio Management Services). The performance has been fairly pleasing. The two investment approaches, “Future Stars” and “Value for Growth”, have delivered returns of 67.02%/53.05%/33.4%/32.83 and 46.98%/37.57%/22.79%/22.15% over 1 year/2 years/3 years/ since inception - as on 31st August 2024. Indeed we are more satisfied that we have managed to stick to our investing framework despite temptations to deviate. That our solid performance has come without taking undue risks is quite gratifying. Summary of our investment philosophy and process that we intend to continue with · Simplicity – Our investing framework is based on the conventional, old-school method - of fundamental research, diligence, and behavioral finance. We do not have a black box or some complicated equation that throws up the right stocks for us. Delivering above-market returns across cycles is difficult even though the process can be simplified, we believe. · We do not experiment with our framework and instead repeat the same investing process again and again even while attempting to eke out incremental improvements where possible. Our process may not be flashy- but it works. We run it with deep work, extensive reading, thinking, and common sense · Obsessive focus on fair value estimation by rigorous fundamental research when considering a stock. News items, company announcements, stories, industry developments - to us these are relevant only if they matter for the fair value. We follow macroeconomics, geopolitics, infrastructure development, poverty alleviation etc quite keenly even if these find little direct application in our investing process. · Avoiding the urge for quick money – we follow an active style of portfolio management but consider only stocks that offer a sizeable gap between fair value and stock price. · In our process we generally develop strong views held loosely. Deep and rigorous work helps us develop conviction in our calls while appreciation of uncertainty associated with future allows us flexibility. · Keeping an eye on what can go wrong, the probability of going wrong, and possible losses in case of mistakes. We prefer to forecast in ranges rather than as points. · Embracing uncertainty - Appreciation that the future is uncertain, and willingness to accept volatility. · Avoiding prediction where not required and where it is difficult to do · Patience, discipline and long-term investing horizon are some of the key behavioral tools that we use · Proper diversification aided by our proprietary FACTS box process of portfolio construction. #magadhpms #equityinvesting #wealthcreation #stockmarkets #sensex #nifty50 #portfoliomanagement #indianstocks #pmsperformance #3yearanniversary #fundamentalresearch #behavioralfinance #fundmanagement #disciplinedinvesting

  • This Janamashtami, I was thinking about Krishna (as were millions others) but from a marketer's hat. Is Krishna A Marketing Guru? Can he be an inspiration to think differently and create a mark? I believe that while Krishna, isn't traditionally associated with marketing, his life and teachings offer valuable lessons for modern marketers. His strategic thinking, adaptability, and ability to connect with people can inspire marketers to be more effective. For example, Krishna's iconic "Gita" sermon to Arjuna before the epic Battle of Kurukshetra can be seen as a masterclass in motivation and persuasion. He encourages Arjuna to fulfill his duty, even in the face of adversity. In over-simplified marketing terms, this could be interpreted as motivating customers to choose your product or service, even when faced with competition. This for a whole lot of D2C brands could also be the motivation to stay focused on brand also and not get swept away with only Performance Marketing. Krishna's ability to connect with people from all walks of life is another valuable lesson. He was able to relate to everyone, from the cowherd to the king. He could do this because he literally lived the lives of both cowherds and kings. The invaluable insights and authentic connection gave it the credibility that the audience needs to buy into any claims. Simple and oft-quoted and yet seldom-followed truth that modern day Marketers can learn from. So, while Krishna may not have had a marketing degree, his life and teachings offer timeless wisdom that marketers can apply to their work. By understanding the principles of motivation, persuasion, and connection, marketers can create campaigns that are both effective and inspiring. #KISS #BasicsofMarketingneverchange #StayTrue #AuthenticMarketing

  • Its a tough life being a founder of a business. Tougher when its a service based business. But the toughest is when you achieve a certain level and the only way to grow will be to scale beyond what can be done yourself! Several of our clients are from the service industry and we see some common struggles. Here's a short article on some of these struggles and some potential solves for the same. #ServiceBrands #BrandConsulting #FractionalCMO #Scalingup

    Scaling Up: The Service Sector's Growth Hurdles

    Scaling Up: The Service Sector's Growth Hurdles

    RGC ConsuMark on LinkedIn

  • One of the wisest, nicest set of people - not saying just because they also had the good sense to hire us!!! Having worked with Vipul Prasad and team over the last few months, this is something we can promote with utmost confidence - you wont get better wealth advisors in this genre. So if you're seeking honest advice or someone to bring you that additional boost to your savings - please connect. #wealthadvisors #PMS #Portfoliomanagementservice #Wealthmanagement #Investment

    Are you a wealth investor seeking: Strategic equity-oriented investment solutions? A focus on risk-adjusted returns? A partnership built on transparency and trust? Then look no further. Come explore how Magadh Capital can help you navigate the markets and achieve your financial aspirations. Visit www.magadhcapital.com to learn more or contact us today to schedule a consultation. #MagadhCapital  #portfoliomanagement #ConsistentPerformance #InvestmentSolutions P.S. Share this post with your network if you know someone who prioritizes consistent growth for their wealth!

  • "To make no mistakes is not in the power of man; but from their errors and mistakes the wise and the good learn wisdom for the future." It is heartening to partner with like-minded teams - people who acknowledge that growth comes with making mistakes and learning from them. And when the performance supports the same - nothing like it! That is the best assurance that trust (and in this case - financial future too) has been placed in the right hands. #Growthmindset #Mistakesnottheend #FinancialMarketing #Investwisely #PMS #PortfolioManagement Vipul Prasad Vivek Prasad

    While Magadh Capital PMS continues with its first class performance ( given below as on 30th April,2024) some inevitable mistakes too occur in our stock selection. We consider mistakes as an unavoidable part of the investing process and have learnt to live with them. Two things that we try to take care of here are - I) avoid high impact mistakes , and II) act on and cull out mistakes the moment they are spotted. Most of our mistakes are rooted in one of the following- A) mistake in judging the future cash flows of the company- its revenue growth, margin trend, competitive advantages and their sustainability B) mistake in the management/ promoters who we decide to go with - vision, capabilities, capital allocation, corporate governance etc C) mistake in the price that we paid for the stock Overall, our focus on more ( and solid ) hits than misses, and our FACTS box portfolio construction process aid our impressive investment outcome. #portfoliomanagement #pms #indiastocks #equities #investmentprocess #investmentmanagement #investingmistakes #magadhpms #wealthcreation #fundamentalinvesting #behaviouralfinance

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  • Holi the festival of colors - one of the most unique identifiers of our culture and country itself. Colors evoke such strong emotions in all of us and yet we tend to underestimate the role they can play in a brand's journey. Successful brands have used colors effectively to their advantage. Here are a few tips how this can be done - 1. **Understand Color Psychology**: Different colors evoke different emotions and perceptions. Choose colors that align with your brand's personality and message. For example, blue signifies trust and reliability, while yellow conveys energy and optimism. Many brands choose red when they want to signify dynamism and passion (Look at our logo!) 2. **Consider Cultural Context**: Colors may have different meanings in various cultures. Ensure your color choices resonate positively across your target audience and regions. In our own experience - without naming the brand - color green in the brand packaging helped crack resonance with certain communities instantly. 3. **Create a Distinct Palette**: Develop a unique color palette that sets your brand apart. Avoid using generic or overused colors to maintain uniqueness and brand identity. This is one of the most under-used rules of using colors - think Vi, think Reds. 4. **Maintain Consistency**: Once you've selected your brand colors, use them consistently across all touchpoints including logos, websites, packaging, and marketing materials. Consistency builds brand recognition and trust. 5. **Be Bold, but Not Overbearing**: Don't be afraid to use bold or unconventional colors, but ensure they align with your brand's identity and appeal to your target audience. A financial client of ours uses Teal very effectively to convey distinction and yet, relatability. 6. **Tell a Story with Color**: Use colors to convey your brand's narrative or values. For example, eco-friendly brands often incorporate shades of green to signify sustainability. Spice up your brand with a splash of color this Holi! Let's paint the town red (and green, and blue)! 🎨✨ #BrandBlast #HappyHoli #Brandcolor #ColorMeRed Ruchika Gupta Riti Sinha

  • View organization page for RGC ConsuMark, graphic

    81 followers

    Can't keep calm!! We are turning ONE! Last year - who would have thought this day would come so soon... Getting the name registered and GST certification done seemed like huge achievements. 'Grateful' and 'Blessed' are the top emotions currently; followed closely by 'Excited' and "Optimistic' about the next year for us! As a part of our commitment to 'Pay it Forward' - we are setting aside a Pro-Bono consulting hour every month for businesses who may be beginning to think 'Brand' for the first time. D2C startups, SME's who are looking to use the power of branding as a core part of their business buildup. We would be happier if these were led by women or were aimed towards social good! Happy to share our learnings with you! Connect with us at ruchika@rgcconsumark.com or riti@rgcconsumark.com #anniversary #payitforward #anniversarygift #Brand #brandconsultant #brandbuilding #marketing #marketingconsultant Ruchika Gupta Riti Sinha

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  • Building a brand isn't just a choice; it's a necessity for every business setting foot in today's competitive landscape. Your brand isn't just your logo; it's the heart and soul of your company, the promise you make to your customers, and the experience you deliver. Whether you're just starting out or looking to level up, investing in your brand is investing in your business's future success. Let's create something remarkable together! Connect with us to know more! #BrandBuilding #BusinessSuccess

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