Secret Alchemist

Secret Alchemist

Wellness and Fitness Services

Mumbai, Maharashtra 1,904 followers

We are Secret Alchemist, and we champion holistic wellness and self-care through metamorphic Aromatherapy.

About us

We are Secret Alchemist, formerly named 24 Carat Remedies, and we champion holistic wellness and self-care through metamorphic Aromatherapy. Our journey began 20 years ago and since then we’ve touched 30,000 lives, bringing health and happiness to those homes. Synergy is embraced as our core, helping us design each product to evoke an oasis of serenity and harmony within; awakening your senses, healing your body, and bringing balance to your state of mind. Our formulations of therapeutic ingredients boost everyday well-being and cater to daily stressors. From hair products to skin, everything inspires rejuvenation and relaxation for today’s fast paced world. Our products are handcrafted with precision, are fresh to order, and are holistically tailored to your needs. If you love indulging in self-care and desire an enduring sensory experience, stay with us as we enlighten you about modern Aromatherapy and take you through a transcendent healing journey!

Industry
Wellness and Fitness Services
Company size
11-50 employees
Headquarters
Mumbai, Maharashtra
Type
Privately Held
Founded
2021
Specialties
aromatherapy, wellness, self care, and essential oils

Locations

  • Primary

    1101,Marathon Montecarlo, Asha Nagar

    Mumbai, Maharashtra 400080, IN

    Get directions

Employees at Secret Alchemist

Updates

  • View organization page for Secret Alchemist, graphic

    1,904 followers

    Bringing Wellness Back to the Basics! In our fast-paced lives, we’re constantly searching for ways to reconnect, relax, and feel balanced again. At Secret Alchemist, we believe that wellness should be a simple, intentional part of everyday life. Our journey began with a single question: How can we make wellness feel accessible and natural, not complicated or overwhelming? The answer for us was aromatherapy—a practice rooted in centuries-old wisdom, yet so relevant today. We carefully craft each blend with purpose, whether it’s to soothe the mind, support restful sleep, or bring a sense of calm amid the chaos. At Secret Alchemist, our mission is to transform self-care into small, meaningful rituals that fit effortlessly into daily life. It’s wellness in its simplest, most powerful form. For us, it’s about more than products; it’s about creating moments that nurture both body and mind. Here’s to wellness made simple, real, and accessible for everyone. #WellnessMadeSimple #AromatherapyEssentials #SecretAlchemist #EverydayWellness #SelfCareJourney #MindfulLiving #BackToBasics #WellnessMadeSimple

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  • Secret Alchemist reposted this

    View profile for Simran Sharma, graphic

    Correspondent at HerStory and SocialStory | YourStory | Ex-Indian Express

    Both entrepreneurship and cinema have one thing in common—“ When you fail, you fail in front of a live audience,” Samantha Prabhu believes. The actor seen in hits like Oo Antava and The Family Man is also steadily expanding her footprint in the entrepreneurial world. She recently added another feather to her entrepreneurial cap after investing in Secret Alchemist, a D2C wellness startup, and joining it as a co-founder. In a conversation with HerStory Samantha shares that building something and contributing positively to people's lives drove her to become an entrepreneur. As an investor, she tends to follow her heart in search of making an impact. I had a great conversation with her about her experiences with social media, her wellness journey, her role as an investor, and her future plans. To check out the detailed conversation, click the link in the comments👇🏻

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  • View organization page for Secret Alchemist, graphic

    1,904 followers

    The ‘SECRET’ is officially out! We are beyond ecstatic to welcome Samantha Ruth Prabhu on-board as our newest co-founder and big thank you to Inflection Point Ventures and Vinay Bansal for leading the round and supporting our vision! Inflection Point Ventures Vinay Bansal After experiencing the transformative power of aromatherapy during her wellness journey, Samantha joins us to bring this ancient practice to the world. As a passionate advocate for holistic wellness, her belief in our mission only strengthens our purpose—to create personal care with meaning and intention. Together, with her passion and our expertise, we are ready to heal the world—one blend at a time. Ankita Thadani Akash Valia #newfounderalert #aromatheraphy #wellnessmadesimple #wellnesswithsa #essentialblends #entrepreneurship #investing #socialentrepreneurs

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  • View organization page for Secret Alchemist, graphic

    1,904 followers

    Our wellness journey began 20+ years ago when our first alchemist, Sumi Thadani teamed up with her daughter Ankita Thadani to handcraft aromatherapy blends that enabled holistic wellbeing; thus leading to the launch of Secret Alchemist. Today, that legacy is carried forward as Akash Valia joins the team as our newest co-founder. An entrepreneur with a rich background in the healthcare industry, Akash brings his expertise to the table - leading the business side of things. During his tenure at PharmEasy, Akash led core initiatives that contributed to business growth. Under his leadership and vision, we are more than excited to step into this next chapter. Welcome aboard, co-captain! #entrepreneursofinstagram #entrepreneursmindset #happyfounders #entrepreneurship #newfounderalert #newfounder #cofounder

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  • View organization page for Secret Alchemist, graphic

    1,904 followers

    When people ask us how to differentiate between Chronic anxiety and Daily anxiety - Here are some examples we provide 😋 "Normal anxiety is stressing about a presentation; chronic anxiety is prepping for a hypothetical apocalypse!" 🤐 "Normal anxiety is worrying about that one awkward conversation; chronic anxiety is replaying every embarrassing moment from the last decade!" 😑 Aromatherapy is great for daily anxiety because the soothing scents of essential oils can help calm your mind and reduce stress naturally. Normal anxiety is the occasional worry you get from everyday stress, while chronic anxiety is constant, overwhelming worry that affects your daily life. Choose our Calm Roll on to breathe out the everyday anxieties.

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  • View organization page for Secret Alchemist, graphic

    1,904 followers

    🌟 Addressing Sleep Issues in India: A Widespread Issue 🇮🇳 Bad sleep affects millions of individuals in India, impacting productivity, health, and overall quality of life. From the pressures of modern life to stress-inducing factors, the prevalence of sleep disorders continues to rise. Studies suggest that around 1 out of 4 adults in India suffer from insomnia, though the actual number might be higher due to underreporting and undiagnosed cases. ✨ Introducing Our Solution: The Power of Aromatherapy✨ Aromatherapy, through the use of essential oils like lavender, roman chamomile, and ylang ylang, can help promote relaxation and improve sleep quality. These oils have calming properties that can reduce stress and anxiety, making it easier to fall asleep. At Secret Alchemist, we're dedicated to improving sleep quality and well-being. Our Secret Alchemist Sleep Inducing Oil - Dream has shown remarkable results: - 89% experienced faster and deeper sleep onset 😴 - 97% enjoyed rejuvenating beauty sleep, waking up refreshed and energized! 💪 Join us in combating insomnia and promoting better sleep habits across India! Together, let's prioritize rest and recharge for a healthier, more productive society. 🌙 #InsomniaAwareness #SleepWellLiveWell #AromatherapySolution #secretalchemist #wellnesswithSA

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  • View organization page for Secret Alchemist, graphic

    1,904 followers

    🌿 Embrace Holistic Wellness with Secret Alchemist 🌿 In the hustle and bustle of today's world, prioritizing our mental and physical well-being is non-negotiable. That's why we introduced Secret Alchemist, India's first Aromatherapy based holistic wellness brand, dedicated to nurturing your body, mind, and spirit. At Secret Alchemist, we believe in the transformative power of nature. Our range of pure essential oils harnesses the ancient wisdom of aromatherapy, blending pure botanical extracts to create harmonious blends that soothe your senses and restore balance. ✨ Discover Our Relaxation Range ✨ 🌸 CALM-Anxiety Reliever Oil: Let Lavender and Sandalwood embrace you in a cocoon of tranquility, melting away stress and elevating your mood. 🌙 DREAM-Sleep Inducing Oil: Drift into a peaceful slumber with the calming scents of Juniper and Marjoram, rejuvenating your mind and body for a new day ahead. 🌬️ BREATHE-Cold Reliever Oil: Clear your airways and soothe your senses with the refreshing aroma of Eucalyptus and Lavender, helping you breathe easy even in challenging times. 🌻 SOOTHE-Migraine Reliever Oil: Say goodbye to tension headaches with the calming properties of Basil and Lavender, providing relief and comfort when you need it most. 🌺 SELF CARE-Relaxation Oil: Indulge in self-love with the comforting embrace of Ylang-Ylang, melting away stress and rejuvenating your spirit from within. Experience the Secret Alchemist difference and embark on a journey to holistic wellness today. 🌿✨ #SecretAlchemist #HolisticWellness #Aromatherapy #SelfCare #MindBodySpirit #NaturalHealing

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  • View organization page for Secret Alchemist, graphic

    1,904 followers

    Sleep issues in India are a growing concern, with various factors contributing to the problem. Prevalence of Sleep Disorders: According to a study published in the Indian Journal of Psychiatry, the prevalence of sleep disorders in India ranges from 9% to 38%. This wide range indicates the variability in sleep disorder prevalence across different population groups and regions within the country. Insomnia: Insomnia, characterized by difficulty falling asleep or staying asleep, is one of the most common sleep disorders. A survey conducted by Philips Healthcare found that around 93% of Indians suffer from sleep deprivation and about 58% reported feeling tired in the morning. Sleep Apnea: Sleep apnea is another prevalent sleep disorder, characterized by interruptions in breathing during sleep. A study published in the Indian Journal of Sleep Medicine reported that approximately 13.7% of urban Indian adults may have obstructive sleep apnea. Work-related Stress and Lifestyle Factors: Long working hours, irregular work shifts, high stress levels, excessive use of electronic devices, and sedentary lifestyles contribute significantly to sleep disturbances among Indians. Health Implications: Poor sleep quality and sleep disorders are associated with various health implications, including increased risk of obesity, diabetes, cardiovascular diseases, and mental health disorders such as depression and anxiety. Initiatives aimed at increasing awareness about the importance of sleep hygiene and promoting healthy sleep habits are essential for addressing sleep issues in India. #wellnesswithSA #sleepbetterIndia

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Funding

Secret Alchemist 1 total round

Last Round

Seed

US$ 500.0K

See more info on crunchbase