Time to hit pause, take a breath, and reflect on the wonderful year gone by. 😌 2024 has been a whirlwind, but the end-of-year break is the perfect time to reset and recharge. Pushing one last update — a git commit to time with loved ones. Wishing you a much needed buffer break before we RAM through 2025 💫 - Team Setu 🚀
Setu
Financial Services
Bengaluru, Karnataka 20,464 followers
Setu’s APIs are used by businesses to reimagine onboarding, payments, deposits, lending, and data empowerment.
About us
Setu’s APIs and software is used by hundreds of businesses to reimagine onboarding, payments, deposits, lending, and data empowerment for their end customers. --------- We’re hiring for multiple roles! Check out setu.co/careers to know more!
- Website
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http://setu.co
External link for Setu
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- Bengaluru, Karnataka
- Type
- Privately Held
- Founded
- 2018
Locations
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Primary
Get directions
Infantry Road
3rd Floor, Embassy Icon Annexe
Bengaluru, Karnataka 560001, IN
Employees at Setu
Updates
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2024 was about making finance flow as smoothly as code. From processing bill payments worth a small country's GDP to launching India's first BFSI-focused LLM, we've been building bridges in India's financial ecosystem. Thank you to our partners, developers, and the incredible Setu team for helping us transform how Indians experience finance. Here's to Building Better, Together in #2025. Special thanks to all our customers for trusting us with their innovation journey. #BuildWithSetu #APIstoImpact #FinTech #DigitalIndia #Innovation
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Dhan x Setu: The ROI of Getting User Experience Right 🚀 During one of our recent customer catchups, Anirudha Basak - Sr. Product Manager at Dhan, shared how they engineered a user experience to solve one of trading's biggest chokepoints - the onboarding process. By improving this one critical step, they were able to slash cost of customer verification by 75%. 🙌🏻 But there's more to the story: ✅ 50% of onboarding processes are now automated using Account Aggregator, ✅ 80% of users organically adopt the new verification system, and ✅ F&O verification time drops from 24 hours to seconds. A perfect example of how innovation drives growth. See how they achieved this feat. We've linked to a detailed post about it in the comments.👇🏻 #fintech #AccountAggregator #customeronboarding
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"Hey, can you help us with the CBS load?" "We need a fix for those failed payments..." "Any way to get more control over customer mandates?" "And please tell me deployments can be faster!" Plot twist: We said yes to everything 👀 We shipped 4 massive updates on UPI Setu just in time for the holidays. ↗️ Express Ledger: Handles your CBS load so you can rest easy during peak traffic 🎯 Mandate controls that put you in the pilot seat 🔁 Payment retries with never give up (just like us!) ⚡️ Self-serve deployment because waiting is so 2024 Ready in production. Right now. 🚀 See what we built via the link in the comments 👇🏻 #UPI #FinTech #PaymentInfrastructure
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Rising payment gateway costs are prompting businesses to rethink payment collections. With NPCI aiming for 1B+ UPI transactions daily, we’re stepping up with UPI Setu—a one-stop solution for seamless payment flows. From instant plug-and-play integration to customised UPI collection scenarios, we’ve got you covered. Check out the key features below. Reach out to us here— https://setu.co/upi/
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Have you invested in NPS via Bharat Connect (formerly BBPS) yet? 💰💰 Everyone deserves simple, accessible financial services. That’s why we transformed NPS contributions through Bharat Connect. Now, it's as simple as paying your monthly bills! #DigitalIndia #Innovation #NPS #BharatConnect
𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 78% 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐞𝐥𝐝𝐞𝐫𝐥𝐲 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐞𝐧𝐬𝐢𝐨𝐧? India’s pension landscape tells a story of both progress and persistent gaps. Dive deeper into these insights with our latest D91 Khata. 📊 𝐊𝐞𝐲 𝐒𝐭𝐚𝐭𝐬: ~ 7.36 Cr subscribers, but only 5% of the population is covered by NPS and APY. ~ 75% of subscribers rely on the Atal Pension Yojana (APY), a lifeline for unorganized workers. ~ 90% of the ₹11.73 lakh crore AUM is managed by just three players: SBI Pension Fund, LIC Pension Fund, and UTI Retirement Solutions. ⚠️ 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: ~ Women make up 44% of subscribers—a positive trend, but the gender gap persists. ~ 89% of subscribers are from non-metro areas, yet awareness about pension schemes remains low. With 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐞𝐥𝐝𝐞𝐫𝐥𝐲 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐭𝐫𝐢𝐩𝐥𝐞 𝐭𝐨 319 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2050, the need for a robust pension ecosystem is more urgent than ever. Bridging these gaps requires focused efforts on financial literacy, accessibility, and better product design. 💡 In one such innovation, our parent fintech, Setu, has 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐍𝐏𝐒 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐭𝐨 𝐁𝐡𝐚𝐫𝐚𝐭 𝐂𝐨𝐧𝐧𝐞𝐜𝐭, turning a once cumbersome process into one as seamless as paying a utility bill. With just a mobile number and basic details, users can now contribute to their NPS accounts without the hassle of remembering PRAN credentials or incurring extra charges. Curious to learn more? Check out Setu’s blog for details. - https://lnkd.in/gk8_8gZ2
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Fibe.India (Formerly EarlySalary): Delivering Faster, Hassle-Free Credit Access with Setu Achieving 15% higher loan application rates, Fibe is transforming the lending experience. What made the difference? ✅ 5% more top-bank FIP success rates for seamless customer journeys ✅ Integration powered by robust tech and clear API documentation ✅ White-glove support for maximum operational efficiency This collaboration showcases the impact of fintech innovation and customer-first design. Here’s how we made it happen— https://lnkd.in/g6Gwn6ft
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Our CEO, Anand Raisinghani, will take the stage at SamvAAd 2024 as a panellist on 19th November 2024 at The Westin Mumbai Powai Lake! Join him and other thought leaders as they explore innovations in the Account Aggregator ecosystem and their impact on advancing financial inclusion and open finance in India. 🌐 Be part of the movement shaping the future of finance. 📅 Save the date & register now: samvaad.sahamati.org.in
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We’re excited to be at SamvAAd 2024! Catch us at our booth to see our seamless solutions— Credit +, AA Gateway, Setu Insights, and Personal Finance Management—designed to simplify and elevate financial services. Discover streamlined loan underwriting, lower risks, faster processing // A single solution for banks and NBFCs to manage onboarding, verification and issuance. Reach out to us to Book a 1:1 meeting with our team to discuss how Setu can power your financial growth! Sahamati
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Bringing payments to Fold? ✅ Tracking finances without breaking a sweat? ✅✅ We are thrilled to join forces with Fold, delivering a credit card management experience so smooth, it’s practically effortless for users. And guess what? We have more exciting developments in the horizon—stay tuned for the next financial frontier! #fintech #Setu #BBPS
Today marks a bold new chapter as we introduce payments on Fold. With the latest Android (v1.6.0) and iOS (v2.14.1) apps, you can not only track your credit cards securely but also pay their bills. We've partnered with Bharat Connect & Setu to ensure quick & secure settlements. This is another step towards eliminating fragmented financial management, uniting every financial touchpoint under one roof. Next, we'll be introducing utility payments. Paired with your recurring calendar, you’ll never have to guess or worry about missing a due date again. check it out here - https://lnkd.in/dMgieE2G
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