SMEDOST- Unnatti Ka Sathi

🟢 Dream Big, But Stay Grounded: The Balancing Act required of Entrepreneurs 🟢 Can you dream of building a billion-dollar company while staying practical? Successful entrepreneurs know it's about balancing both. 🌈 Being *practical* ensures that your decisions are based on data, feasibility, and current market realities. It keeps you steady, preventing reckless moves. the problem is that practicality alone often tends to build walls around your potential, makes you avoid risks that could unlock exponential growth or keep you stuck in familiar territories, afraid to disrupt. 🌈 On the other hand, being a dreamer fuels innovation. It allows you to venture where no one has dared to attempt, motivates you to take bold risks, and drives you to create something new, something transformational. But dreaming without a foundation of a realistic approach can lead to wasted resources and unmet expectations. ⚡ The key? Marrying the two. Dream of the impossible, but use practicality to craft a roadmap to get there. Set ambitious goals but ground them in actionable steps. Take calculated risks, knowing that effort alone doesn’t guarantee success, but the right mix of bold vision and disciplined execution does. 👉 Remember, every unicorn began as a crazy idea—and a calculated plan. What are you doing today to balance dreaming and pragmatism for your business?

In today’s competitive marketplace, businesses are constantly vying for attention, but one factor remains timeless—customer relationships. Building strong relationships with customers is more than just a strategy; it’s an essential element for sustained success. While some may dismiss it as a cliché, investing in these relationships can turn one-time buyers into lifelong advocates. 🌈 The Power of Building Relationships with Customers 🌈 Imagine entering a store where the staff greets you by name, remembers your preferences, and genuinely listens to your concerns. You’re more likely to return, right? This is the magic of customer relationships. It creates trust, fosters loyalty, and encourages repeat business. But how do you build these connections, and why is it so crucial? Let’s explore the fundamentals, debunk a few myths, and highlight actionable tips to nurture your customer base. 🌈 Myth vs. Fact: Customer Relationships Edition 🌈 🟡 Myth 1: Customer relationships are only important for small businesses. Fact: Large corporations thrive because they create personalized experiences. Think of Amazon or Starbucks. Despite their size, they invest in understanding their customers. 🟡 Myth 2: Satisfied customers are always loyal. Fact: Satisfaction is just the baseline. Loyalty stems from emotional connections and exceeding expectations. 🟡 Myth 3: Building relationships is expensive and time-consuming. Fact: While it requires effort, the returns in loyalty and positive word-of-mouth far outweigh the costs. 🌈 Why Customer Relationships Matter 🌈 ⚡ Boosts Customer Retention-Acquiring new customers can cost five times more than retaining existing ones. When you invest in relationships, customers feel valued and are less likely to switch to competitors. ⚡ Encourages Word-of-Mouth Marketing-Happy customers become your brand ambassadors. Their recommendations carry more weight than any advertisement, amplifying your reach organically. ⚡ Increases Lifetime Value (LTV)-A strong relationship leads to repeated purchases, which directly increases the lifetime value of a customer. ⚡ Enhances Feedback Loops- Customers who trust you are more likely to share honest feedback, enabling you to improve your products or services.

Why does your business Roadmap sucks? 10 Proven strategies to develop a Roadmap! 🟠 Design the platform not the milestone. 🟠 Elaborate the timeline, never squeeze it. 🟠 Process matters, Products are secondary. 🟠 Plan for week, not for day, not for month. 🟠 Roadmap is a ladder, breakdown as steps. 🟠 Roadmap is a streak, Newer promote gaps. 🟠 Never take numbers as a target, you will fail. 🟠 It is unique, Newer copy others’ roadmaps. 🟠 Roadmap is not the goal, it is the blueprint. 🟠 Everybody is part of it, nobody stands out. Implement these strategies & develop a stellar roadmap for your organization! Happy Developing… #ketan_sojitra #smedost #unnatikasathi #startup #businessopportunity

CULTURE EATS STRATEGY FOR BREAKFAST, INNOVATION FOR LUNCH AND SUSTAINABILITY FOR DINNER! In 1991, the management guru Peter Drucker famously stated in the Wall Street Journal, “Culture eats strategy for breakfast.” Over three decades later, this quote remains a cornerstone in management literature. However, in today's dynamic landscape, this notion can be expanded to, "Culture eats strategy for breakfast, innovation for lunch, and sustainability for dinner." This adaptation emphasizes the paramount importance of organizational culture in shaping strategic decisions, driving innovation, and ensuring long-term sustainability. A robust, adaptive culture not only sets the stage for strategic alignment but also cultivates an environment where innovative ideas can thrive. It is within such a culture that sustainable practices become ingrained in the organization's core values, rather than being an afterthought. In the modern business world, strategy without a supportive culture is like a car without fuel – it may look good on paper, but it won't get you far. Innovation, the lifeblood of growth and competitiveness, requires a culture that encourages creativity, risk-taking, and learning from failure. Similarly, sustainability, which is increasingly becoming a critical business imperative, thrives in a culture that prioritizes long-term impact over short-term gains. Ultimately, culture is the bedrock upon which the pillars of strategy, innovation, and sustainability stand. Organizations that recognize and nurture this will not only survive but thrive in an ever-evolving marketplace. Embracing a strong, adaptive culture is not just beneficial – it is essential for achieving enduring success. #ketan_sojitra #smedost #unnatikasathi #startup #scaleup #featureceo #strategist #businessstrategy #businessmodel #financialsupport #funding #fundraising #sme #msme #smeipo #bsesme #nscsme

How to identify business opportunities and seize the market quickly ? 🌈 LOOK FOR EMERGING TRANDS Reading and socializing are key. ·        Curate 1-3-5 sources in your industry that you consume weekly. ·        Go to meetups/conferences see what people are talking about, ask lot of questions. ·        When you see new product/services get in the habit of writing them down and ideating on different/ better solutions. There are opportunities everywhere…If you know where to look.. 🌈 TALK TO YOUR TARGET CUSTOMERS Speaking to your customers is #1 advantage for any entrepreneur. ·        Where are they struggling? ·        What solutions they tired? ·        What’s still missing? Why guess what the market wants when you can ask them directly? 🌈 RESEARCH POTENTIAL COMPETITORS What are they doing? ·        Where are the gaps in their product? ·        What are they missing? ·        How can the customer experience be improved? R&D doesn’t just mean “research & development” it means “rip off and duplicate too..!! Many great entrepreneurs took an existing idea and simply made it 10% better. 🌈 PROTOTYPE AND VALIDATE QUICKLY Speed is critical here: ·        Map the customer journey to find friction points ·        Build a minimum viable product to test assumptions ·        Get real-world feedback target users ·        Literate based on learning ·        Repeat Don’t be another wanterpreneur with big dreams but no action, Build. 🌈 BECOME AN IDEATION MACHINE Always be ready to capture new ideas. ·        Carry a mini notebook everywhere ·        Note down 5 problems you notice daily and brainstorm potential solutions. ·        Filter out the best ones every week ·        Connect with other entrepreneurs to discuss them Ideas are seeds of innovation, cultivate them diligently. 🌈 MEET OTHERS ENTREPRENEURS ·        I try and meet at least 2-3 other entrepreneurs every week. ·        We discuss the coolest innovations/trends we’re seeing and who are working on interesting stuff. ·        Then, we each introduce each other to one new person And we all end up learning about ideas you were completely unaware of. #ketan_sojitra #keass #smedost  #unnatikasathi  #startup  #scaleup  #business #owners #directors  #marketing  #businessplan #process  #businessmodel  #businessstrategy #structure #operations #systems   #upskill #customercare #happycustomers #clients  #revenue  #profit  #success  #financial #funding #fundraisng #connectionmatters #customerdelight  #investors #experiences #currentsenario #viksitbharat #learnfromfailures #team #system #structuralbusiness #process #SOPs #success  #nextmove  #revivalchanges #familyownbusiness #family #smedost #corporate  #traing #skill #nextgeneration #governance  #corporategovernance

Marketing is all about your positive attitude towards your services and your way of communication. Five points that make your company different from others: 1)     Customer- Centric Approach 2)     Innovative Solutions 3)     Transparent Communication 4)     Proven Expertise 5)     Continuous improvement  Deliver the results your company needs to grow more than ever before... #ketan_sojitra #keass #smedost  #unnatikasathi  #startup  #scaleup  #business #owners #directors  #marketing  #businessplan #businessmodel  #businessstrategy  #structure  #operations  #systems  #process  #upskill  #customercare  #happycustomers  #clients   #revenue  #profit   #success  #financial #funding  #fundraisng  #connectionmatters  #customerdelight  #investors #experiences #currentsenario #learnfromfailures #team #system #structuralbusiness #process #SOPs #success  #nextmove  #revivalchanges #familyownbusiness #family #smedost #corporate  #traing #skill #nextgeneration #governance  #corporategovernance #EVs #solar #education #skilldevelopment #health #informationtechnology #renuable