Social Samosa

The Pulse Magazine’s Festive Edition curates a playbook for Indian Advertising and Marketing Professionals. We understand the evolving dynamics of festive marketing, where tradition meets modernity and technology drives personalisation. On the cover, we have Sunder Balasubramanian, the Chief Marketing Officer of Myntra, a brand that has redefined fashion e-commerce in India. The conversation with Sunder delves into Myntra’s Festive Marketing strategies, their annual festive sale and initiatives to engage with the audience. Read the cover story to know how Myntra taps into India’s festive spirit to deliver campaigns that resonate with millions. Follow the link in comments to download the magazine. #ThePulseMagazine #FestiveMarketing

Godrej Enterprises Group unveils a refreshed brand identity, blending legacy with modern aspirations. The iconic cursive logo, inspired by founder Pirojsha Godrej's signature, now features a bold purple hue symbolizing confidence and dynamism. This refresh simplifies the brand's color palette for consistency across businesses while reflecting a "Consumer First" and "Nation First" approach. With a focus on premium experiences and cutting-edge engineering, Godrej aims to meet evolving customer aspirations and showcase India's global prowess. Follow the link in the comments to know more #Advertising #Marketing #NewLogo #Godrej

In a game-changing partnership, ixigo Trains has teamed up with Indian cricket legend Rohit Sharma to amplify its reach and innovation. The collaboration kicks off with a fun twist—Rohit takes on the unexpected role of a rapping ticketman in the latest ad campaign! Follow the link in the comments to know more #Advertising #Marketing #RohitSharma

The DOJ has wrapped up its case against Google, alleging the tech giant’s monopolistic practices have stifled competition and driven up ad prices. From controlling ad auctions to bundling services that lock publishers into its ecosystem, the trial exposed tactics shaping the $600 billion digital ad market. Follow the link in the comments to know more #Advertising #Marketing #Google

The Economic Times’ print ad, “MAKE IT,” stands out as a motivational anthem for everyone who are chasing their dreams. Designed by Team Manja, the Ad resonates across generations, from students starting their journey to CEOs striving for new heights, inspiring them to chase their goals with confidence. Share your thoughts in the comments! #Advertising #PrintAds #MakeIt

After four impactful years at Honasa Consumer Ltd. Vipul Maheshwari steps into a new leadership role to drive innovation through advanced analytics and product development. With a stellar background in data science and analytics, Vipul has been instrumental in transforming complex data into actionable insights that shape consumer experiences. Follow the link in the comments to know more #Advertising #Marketing #IndustryUpdates

Chocolate brand Suchard has released a heartwarming animated film about a lonely robot on Mars who yearns for the warmth of the holiday season. The film, created by Ogilvy and animated by MegaComputeur, follows Martin, a robot who tries to recreate the magic of Christmas on his own. But it's the unexpected kindness of humans from Earth that truly brings the holiday spirit to life for Martin, proving that connection and care can bridge even the vastest distances. #Advertising #ChristmasAds

With over 12 years of expertise in digital strategy and brand management, Anika's career journey is truly inspiring. From leading marketing at Sirona Hygiene to driving digital transformation at SapientRazorfish and managing Samsung Mobiles India's digital presence during her time at Digitas, she’s made her mark across the industry. Follow the link in the comments to know more #Advertising #Marketing #IndustryUpdates

When Zepto and Shaadi.com shared a playful billboard moment, they sparked a wave of brand banter that had the marketing world buzzing! Zepto’s 10-minute delivery promise paired with Shaadi.com’s witty reminder about the time it takes to find the perfect groom turned into a viral sensation. Brands like Faasos, CashKaro, and even Jio Saavn jumped on the bandwagon, adding their own creative spin to the fun. Follow the link in the comments to know more #Advertising #Marketing #Zepto

Meghna Apparao, Director, E-commerce & Retail (India), Meta shared insights & learnings on Modern Consumer Behaviour and the State of Quick Commerce in India Follow the link in comments to watch the full video #QuickCommerce