The Content Lab

Thrilled to partner with Future Generali India Insurance Company Limited in celebrating a major milestone—1% PwD workforce inclusion! On Diversability Day, we witnessed an inspiring panel discussion led by MD & CEO Anup Rau, featuring Srikant Bolla, Avani Lekhara, and Rana Daggubati—champions of inclusion in their own right. The event also marked the launch of It’s a Onederful World, reinforcing Future Generali’s commitment to a more inclusive future. Honored to be part of this journey! #DiversabilityDay #FutureGenerali #CreativeAgency

A small but meaningful perk of being part of a world that's witnessing a welcome change up close - from a time when female cricketers lacked infrastructure, support and recognition to a present where they are finally getting their due. So glad to have worked with these heroes!  𝐇𝐚𝐫𝐦𝐚𝐧𝐩𝐫𝐞𝐞𝐭 𝐊𝐚𝐮𝐫, 𝐀𝐦𝐞𝐥𝐢𝐚 𝐊𝐞𝐫𝐫, 𝐒𝐚𝐭𝐡𝐲𝐚𝐦𝐨𝐨𝐫𝐭𝐡𝐲 𝐊𝐞𝐞𝐫𝐭𝐡𝐚𝐧𝐚! Unilever 𝐱 𝐓𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐋𝐚𝐛 𝐁𝐫𝐚𝐧𝐝: Rexona, Hindustan Unilever Ltd. 𝐓𝐞𝐚𝐦: Vipul Mathur, Nitin Agarwal, Sumita Rajan & Deepashree Shastri 𝐀𝐠𝐞𝐧𝐜𝐲: Jack in the Box Agency 𝐓𝐞𝐚𝐦: Maitri Joshi, ⁠Nikita Malik, Farhatnaz Ansari, Sanskruti Virnodkar, ⁠⁠Jigar Patel, ⁠⁠Jui Churi & Jyoti Kadam 𝐓𝐞𝐚𝐦 𝐓𝐂𝐋: Vaibhav Mehta Digvijay Patil Ayushi Anand Akash Kulkarni Siddhesh Suman Singh Shaurya Gaur #AaliRe #MumbaiIndians #RexonaIndia #Rexona #TATAWPL #StayShowerFreshAllDay #newwork #productionhouse #creativeagency

A throwback to a whirlwind Kumbh experience—chaotic yet one of the most rewarding shoots. 🎥 Thanks for the shoutout Mad Over Marketing (M.O.M). Ogilvy | Pidilite Industries Limited

If you’ve ever stopped to watch young skaters tearing it up at the Carter Road Skatepark, lined up for a bite at A-One Bakery as early as 6.30am, café-hopped your way through the ever-growing scene or made a tradition of admiring the Christmas lights on Convent Road—oh, and if Candies was ever your go-to brekkie spot—then you know Bandra isn’t just a neighbourhood, it’s a whole vibe! Every year, the homegrown festival Celebrate Bandra pays homage to the hood’s music, culture, architecture, and soul. And this year, we’re beyond thrilled to be the creative partner for a festival that truly feels like home! See you between 14th and 16th Feb if you're in the city!

Somebody pinch us, cos it seems like a fantasy 😀 Thrilled to onboard 11Wizards, the ultimate cricket prediction app that builds winning lineups and dream team predictions for fantasy cricket! All geared up for IPL! Time to knock it out of the park. 🏏🏏🏏 Kudos to the team: Sunil Balachandran Karthik Krishnan Prateek Mehta Nidhi Shetty Singh Akshat Rupapara Suchit Mishra Murali Moily Gaurav Ghadge Avinash Bedwal Rahul Ahire

Not just another film we loved shooting! Working on Reise Moto has been a fulfilling year of shaking up a fatigued category like tyres and gear. Kudos to the brand for constantly thinking outside the box, bringing European and Indian gear brands together under one roof and truly breaking the mould for the Indian biking industry. While we love being partners in crime on a daily basis, this one was extra special shooting with the O.G. biking Guru, Rannvijay. 𝐓𝐞𝐚𝐦 𝐓𝐂𝐋: Karthik Krishnan Sunil Balachandran Nidhi Shetty Singh Digvijay Patil Ayushi Anand Gaurav Ghadge Prateek Mehta Suchit Mishra Akash Kulkarni Siddhesh Suman Singh Shaurya Gaur Murali Moily #adfilm #creativeagency #ad #indianads #advertising

The world's largest gathering of humanity starts today – the Maha Kumbh is here! Spiritual superlatives apart, it offers brands an unparalleled opportunity to capture the attention of millions in one go. Here's a throwback to some incredible brand films we've crafted for 𝐅𝐞𝐯𝐢𝐜𝐨𝐥, 𝐁𝐚𝐣𝐚𝐣 𝐚𝐧𝐝 𝐈𝐓𝐂 in the backdrop of this extraordinary human spectacle. #advertising #kumbhmela #mahakumbhmela2025 #creativeagency #brandsatKumbh

There is one thing that can most certainly be expected in the Pride Month - complete inundation with allyship campaigns. It's been thrilling to see how seriously Future Generali India Insurance Company Limited takes this allyship to the LGBTQ+ community (with tangible solutions) rather than advocacy without action, and even more exciting to work with the MullenLowe Lintas Group team who've given this intent such a heartfelt creative expression! It was such a pleasure to work with you guys, Ram Cobain (Jayaraman) Kapil Ojha Sharon Picardo Swapnil Salvi It's been an honour to bring this script to life with Sonal Batra shouldering it as the Director. Special kudos to our TCL team for the relentless work that went behind it. 💪 Digvijay Patil Ayushi Anand Siddhesh Suman Singh Akash Kulkarni Shaurya Gaur.

High five, Prateek Mehta ! Welcome again. Thrilled to have you take the creative reins as our new Creative Director!

Last week was better at Goafest! 💪 Ruchita Nair taking in the wonderful sessions.