Truly takes a village!
Thrilled to announce that our collaboration with Tata Tea has already sponsored 50,000 meals for underprivileged children. This milestone wasn’t easy—it truly took a village. In just 20 days, we turned 8 unique sets from concept to reality. That might not sound like a lot, but what we packed into those 20 days was nothing short of extraordinary. We delved into over 40 traditional crafts, carefully mapping each one to the milestones we wanted to celebrate. Our team then blended storytelling with art to create illustrations that truly resonate. But as any product-led founder knows, the magic happens in production. It’s where ideas either flourish or falter. For us, it meant 8 rounds of sampling to perfect every color and detail. Did we have to go to such lengths? Probably not. A 20% lighter shade of orange might go unnoticed by most. But it would keep reminding us that we compromised. I’m incredibly fortunate to lead a team that sweats the small stuff. Sure, shortcuts could boost our unit economics—but this obsession to the small stuff is what fuels our long-term brand-love economics (hopefully)! A huge shout-out to the incredible team that made this happen - Kapil, Swathi, Tushara, Oindrila, Boski, Sharvari, Amrita, Dhrumi, Monil and everyone else who played a part in this journey. #impactbrand #artagainsthunger #theplatedproject #indianstartup