Veeba

A creative force in every space she graces, Shalini Passi brings her signature touch to the kitchen with Veeba ’s Sauces & Dressings. Because crafting great taste is an art form too! Thrilled for this collaboration! #Collab

We all know the joy of looking forward to a good meal after a long day, that moment when you finally get to unwind and enjoy something delicious. 😋 It's those moments that make all the hard work worth it. At Veeba, it’s always been about you. We love celebrating the moments when all your hard work pays off. ✨ Whether you're a kid helping out at school sports day, a homemaker balancing it all with grace, an intern starting your career journey, or someone pushing yourself at the gym – we see you. 💙 Our new campaign, "Mehnat Ka Phal Veeba Hota Hai," is all about the reward for all that effort comes in the form of food—comforting, tasty, and shared with the people who matter most. 🙌🏻 #LifetastesbetterwithVeeba

Every day, in our own ways, we push ourselves—a child volunteering at school, a homemaker balancing endless responsibilities, an intern navigating their first job, or someone striving to reach new goals at the gym. No matter who we are, what drives us is the joy of a reward well-earned. For many of us, that reward is food—delicious, comforting, and shared with those we love. This is the heart of our new campaign, "Mehnat Ka Phal Veeba Hota Hai." It’s a celebration of your hard work and the moments when effort meets its ultimate reward—a plate of great-tasting food. At Veeba, we believe life tastes better when we cherish these moments. Whether it’s a quick snack in the middle of a busy day or dinner with loved ones, we’re proud to be part of what makes it all worth it. Here’s to celebrating your mehnat with a delicious reward on your plate.

As we reflect on 2024 and step into 2025, it’s important to acknowledge that this past year has been a challenging one for the FMCG industry. Shifting consumer preferences, evolving market dynamics, and global uncertainties tested our resilience, creativity, and agility. But with every challenge comes an opportunity. At VRB Veeba, these moments pushed us to innovate harder, listen closer, and adapt faster. Whether it was launching new products, expanding into new categories, or rethinking how we connect with consumers, we embraced the hurdles as stepping stones. Looking ahead to 2025, I am filled with optimism. Challenges may shape us, but they don’t define us. As an industry, I believe we are on the cusp of an exciting phase of growth, fueled by the resilience and determination of our teams, partners, and consumers. Here’s to a brighter, bigger, and bolder year ahead—one where we continue to innovate, delight, and make everyday life taste better. Happy 2025 to all!

From kitchens to boardrooms, Viraj Bahl turned flavors into a business empire! 🍽 Get ready for a Shark who knows the secret sauce to success. 🦈 Welcome to the Tank, Viraj! 🚀 Watch Shark Tank India Season 4, streaming exclusively on Sony LIV from 6th January 2025, Mon-Fri 8 PM. #SharkTankIndiaSeason4onSonyLIV #SharkTankIndia #SharkTankIndiaOnSonyLIV Aman Gupta Anupam Mittal Namita Thapar Peyush Bansal Vineeta Singh Ritesh Agarwal Kunal Bahl Varun Dua Viraj Bahl Chirag Nakrani Azhar Iqubal #StudioNext

From kitchens to boardrooms, Viraj Bahl turned flavors into a business empire! 🍽 Get ready for a Shark who knows the secret sauce to success. 🦈 Welcome to the Tank, Viraj! 🚀 Watch Shark Tank India Season 4, streaming exclusively on Sony LIV from 6th January 2025, Mon-Fri 8 PM. #SharkTankIndiaSeason4onSonyLIV #SharkTankIndia #SharkTankIndiaOnSonyLIV Aman Gupta Anupam Mittal Namita Thapar Peyush Bansal Vineeta Singh Ritesh Agarwal Kunal Bahl Varun Dua Viraj Bahl Chirag Nakrani Azhar Iqubal #StudioNext

Thrilled to join Shark Tank India, Season 4! As a proud Indian, I’ve always believed in the power of entrepreneurship to transform lives and contribute to the mission of building a Viksit Bharat. Joining Shark Tank India aligns with my commitment to supporting ideas that push boundaries. It's not just about funding businesses—it's about mentoring dreamers who are shaping the future of India's innovation ecosystem. From my own journey at Veeba, I know how challenging it is to dream big and work towards that dream. I’m passionate about contributing to India’s emergence as a global manufacturing hub, showcasing to the world the creativity, resilience, and potential of our entrepreneurs. I’m grateful for this opportunity to support, learn, and grow with the next wave of changemakers. Let’s build something extraordinary together!

Diwali lights up not just homes but hearts, and this year, I’ve been moved in the best way. Each time I see photos of people celebrating with Veeba quietly sitting on their tables, it’s a beautiful reminder of why we do what we do. To be part of these festive moments, where friends and family come together, is truly special. We’ve always believed that life tastes better with Veeba, and there’s nothing more meaningful than being a part of India’s cherished celebrations. Here’s to the bonds, the laughter, and the flavors that bring us together. Wishing everyone a Diwali filled with joy, light, and, of course, good food!

We are proud to announce the launch of WokTok by Veeba, the home of Popular Chinese and Pan Asian sauces, now introducing our exciting range of Instant Cup Noodles! WokTok Instant Noodles are thoughtfully crafted for the Indian palate, offering a diverse range—from wok-style Chowmein and Manchurian to the comforting taste of Masala noodles, the nutty, savoury Kung Pao, and the bold 1x spicy Korean variant. There truly is something for everyone! At VRB, we are committed to creating products that are better for you. In line with this commitment, WokTok Instant Noodles are made with NO PALM OIL, NO MAIDA, and NO added MSG while ensuring that the taste is never compromised. Our new campaign “Chinese par apne style se,” is an ode to the legacy of Indian Chinese cuisine.   It celebrates how we, as Indians, seamlessly adapt any global cuisine with our culinary flair, making them uniquely ours and ultimately redefining expectations. With our innovative product approach, we aim to elevate the experience of enjoying cup noodles. Join us on this exciting journey as we celebrate our favourite Chinese cuisine with WokTok Instant Noodles! Now available on our website, Woktok.com, at a store near you and ecommerce marketplaces. Tasty Chinese, Yes Please! Viraj Bahl

At VRB Veeba, we believe that mental well-being is not just about policies—it's about everyday practices. A productive workday means just that: eight hours of focused effort, and then the rest of the day is yours to spend on yourself, your family and friends. I’ve always believed that if you’re giving your best during the day, there’s no reason to carry work into the evening or weekends. The most pleasant sight in our office? It’s when the space is empty at 6 p.m. It means our team is recharging, spending time with loved ones, and living life outside of work. That’s balance, and it’s essential to our culture. Because when we take care of our people, they bring their best selves—inside and outside the office. This #WorldMentalHealthDay, let’s commit to workplace mental health. It’s time we prioritize well-being as much as productivity. And to Fellow Founders - There is no work life balance for us and sometimes it becomes lonely at the top, make sure you have a tribe to talk to. A bunch of friends or family where you can unwind and unload!