How Star Plus Reinforced Its Leadership in 2024 📺
In a competitive entertainment landscape, Star Plus has yet again proved its mettle by delivering an unmatched performance across metrics.
Here’s a look at the milestones that made 2024 a memorable year:
1. Dominating GRPs:
With a staggering weekly average of 202 GRPs Star Plus ended 2024 on a high, setting the tone for 2025.
2. Prime-Time Leadership:
The channel retained unchallenged slot leadership across core prime-time slots, driving viewer loyalty and engagement.
3. Top 6 Shows:
Star Plus owned the stage with its top 6 shows leading the ratings chart, further cementing its content supremacy.
4. Event Excellence:
Both the Star Parivaar Awards 2024 and the 24th ITA Awards delivered phenomenal TVR numbers, at 2.1 and 2.7 respectively, making Star Plus the home of the highest-rated events.
5. Consistency Personified:
With 243 weeks of unchallenged leadership, Star Plus has become synonymous with excellence in entertainment.
Relentless focus on high-quality content, audience engagement, and innovation in programming can sustain leadership even in highly competitive markets were the key catalysts.
Here’s to creating more memorable moments for viewers in 2025! 🚀
Kevin Vaz, Sumanta Bose, Deepak Chhabria, Shouvik Roy, Ajay Shrivastav, Pramod Dwivedi, Arnab Deb, Vivek Menon, Pankaj Choudhary
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