VWO

Everyone’s slashing prices, but are you enhancing experiences? 🤔 From product pages to checkout, every click matters on Black Friday. 🛒 Flash sales = high stakes. Ensure every second counts. ⏳ Imagine 10 versions of your Black Friday campaign running in parallel universes. Which one wins? We can help you find out. 🌍 For now, we’re happy to share some of our best resources on Black Friday and the action thereafter: Holiday A/B testing strategy: https://lnkd.in/gjj3tADP Be Christmas sale ready: https://lnkd.in/gpjeTtKx How IDEAL OF SWEDEN sleighed more holiday shoppers into paying customers: https://lnkd.in/gTxyu8sF #BlackFridayTests #ConversionOptimization #BlackFridayExperiments

This Thanksgiving, we’re grateful for you! 🍂 As we reflect on the journey so far, we at VWO are deeply thankful for the trust, collaboration, and support of our incredible customers and partners. ✨ Your belief in our vision inspires us every day to push boundaries and redefine what’s possible in experience optimization. 🙌 This Thanksgiving, we celebrate you—our partners in success—who motivate us to innovate and ensure your digital experiences are as extraordinary as your ambitions. 🌟 From all of us at VWO, we wish you a happy, warm, and fulfilling Thanksgiving! 🧡 #Thanksgiving #Gratitude #VWO #CustomerFirst #ExperienceOptimization #Partnerships

The landscape of CRO is shifting – and it’s all about consumer privacy. 🔒 In a recent VWO Podcast episode, Benni Lucas, Head of Marketing Technology at Resolution Digital, shared how businesses use server-side tracking to bypass cookie limitations. 🔍 Curious to learn how these changes can impact your CRO strategy? 💡 Catch our full episode with Benni for insights on how to thrive in this privacy-first world. 🎧 Spotify:https://lnkd.in/dTSjwwQZ YouTube: https://lnkd.in/gaghY5n6 VWO is a NORA Solution Partner. Visit our page in the marketplace: https://lnkd.in/gJpiRAuP #CROGrowth #PrivacyFirst #DataTracking #ServerSideTracking #GDPR #CCPA #CustomerPrivacy #VWOPodcast

"The more mature an organization is, the more it thinks in terms of risk mitigation and overall product strategy. Less mature organizations tend to focus on immediate wins." This is just one of the powerful insights Ian Fong, Managing Director at Experior, revealed during his interview with us as part of CRO Perspectives. He shed light on many topics, including: 👉 Adapting to changing user behavior 👉 Securing stakeholder buy-in 👉 Exploring alternatives to testing 👉 Avoiding the top 3 experimentation mistakes Don’t miss out—catch the full interview now: https://lnkd.in/gvbRHihy #CRO #Experimentation #UserBehavior #RiskMitigation #CROperspectives #VWOInterview

Winning tests are easy to implement, but what about the ones that don’t go as planned? 🎯 In this new episode of The CRO Hour by VWO Podcast, host Subho Mukherjee chats with Matt Maidment, Head of CX at REO, about the role of post-test analysis and the challenges of scaling CRO. 🎙✨ Matt brings expertise across industries like travel 🧳, fashion 👗, and eCommerce 🛍️, with a proven track record in creating engaging customer experiences and delivering measurable results. Key takeaways from this episode include: ✅ Scaling server-side experimentation ✅ Balancing quantitative and qualitative data ✅ Securing client buy-in and aligning cross-functional teams This conversation is packed with insights and strategies to strengthen your experimentation program and help you deliver experiences that convert.💡 🎧 Listen on Spotify - https://lnkd.in/gxhJTir2 ▶️ Watch on YouTube - https://lnkd.in/gm6_Beje #CRO #CustomerExperience #ServerSideTesting #ClientBuyIn #MarketingStrategy #VWOPodcast #TheCROHour #GrowthStrategy

🇪🇸 Spanish Webinar Alert! The holiday season is the perfect opportunity to shine, and your team is ready with all the right campaigns—emails, ads, promotions. But how can you ensure your efforts stand out and drive real results? Data-driven experimentation holds the answer. Join Gustavo Saientz (CEO) and Gabriel Szwarcberg (COO) of Resultics in this webinar designed specifically for Spanish-speaking markets. They’ll share actionable strategies for setting clear KPIs, fostering collaboration, and running experiments that boost your holiday campaign success. 📅 Date: November 27, 2024 | 🕓 Time: 10:00 AM ET 👉 Register now: https://lnkd.in/dB6Mi8it

So what? Who cares? What's in it for me? 🤷♂️ This is what visitors are thinking when they land on your site. Alisha Conlin-Hurd explains why your job is to give visitors the information they need and nudge them to take action. ✅ Want to learn how to do this effectively? Watch our full-length conversation with Alisha exclusively on the VWO Podcast!🎧 Spotify: https://lnkd.in/gtDapszE YouTube: https://lnkd.in/gyuU6dVX VWO is a NORA Solution Partner. Visit our page in the marketplace: https://lnkd.in/gJpiRAuP #CRO #MarketingTips #LandingPageOptimization #UserIntent #BehavioralAnalysis #CROWizards #VWOPodcast

We’ve all heard it: pop-ups are intrusive and should be avoided on your website, right? 🤔 Well, what if we told you that, when used correctly, they can improve conversions? 🔥 Check this out – Us - Co-creating Digital Impact , a Belgium-based agency, tested the impact of adding a pop-up on a client's product page, using VWO instead of following the typical advice to avoid pop-ups. The variation with an add-to-cart pop-up confirmation was tested against the control, which had no pop-up, just the confirmation. The result? A 19.39% increase in cart checkout! 🚀 Want to see how it all worked? Check out our case study for the full breakdown: https://lnkd.in/g7HQPUWG

🚀A game changer in CRO—VWO Copilot is transforming testing and optimizing digital experiences! 🚀 Our Senior Vice President of Product and Engineering, Ankit Jain, recently shared his vision and expectations for VWO Copilot, emphasizing its potential to unlock new opportunities and simplify experimentation. If you’re not using Copilot yet, now’s the time to get started and accelerate your optimization programs: https://lnkd.in/gFKBrwRe #VWOCopilot #AIPowered #Optimization #ExperienceOptimization #Automation #ScalingSmarter

SEO or CRO – which one is more important? 🤔 Shantelle Lai explains why you need to balance both to optimize conversions and get more paying customers. 💡 During the conversation, she also shared strategies for using qualitative research, analyzing test results, and the dawn of AI in the CRO space. 🚀 Tune in to the VWO Podcast to listen to our exclusive talk with Shantelle! 🎧🎙️ YouTube: https://lnkd.in/gHkdqZN8 Spotify: https://lnkd.in/gSUTWKQG VWO is a NORA Solution Partner. Visit our page in the marketplace: https://lnkd.in/gJpiRAuP #SEOStrategy #CROGrowth #SpotifyPodcast #B2BTalks #CROInnovation #SEOInsights #CROWizards #VWOPodcast