WellBe Foods

WellBe Foods, one of the well-known direct-to-consumer (D2C) brands from the Nimida Group, renowned for its clean-label snacks under the motto ‘Deliciously Good, Honestly Made, No Nasties,’ is embarking on a significant expansion across India. The brand is set to introduce its range of healthier traditional Indian snacks in 15 major cities, reinforcing its commitment to providing consumers with snacks free from harmful additives. Read more: https://lnkd.in/gBc-7yQV Gaurav Manchanda, Founder and Director, WellBe Foods (Nimida Group) #retail #business #market #news #update #food #brand #expansion #D2C MANJUSHREE S N| Priya M| Jeevan Kumar N| Kiran Shekar K S| Anjana Prasad

At WellBe Foods, we believe that everyone deserves access to honestly made, wholesome food—regardless of where they live or what they earn. But the latest report by Access to Nutrition Initiative (ATNi) is a stark reminder of the disparities in the food industry. It’s deeply troubling to see that products sold in low-and-middle-income countries are, on average, less healthy than those offered in high-income countries. This isn’t just about food—it’s about health, equity, and ethics. In a country like India, where we’re battling a double burden of undernutrition and an alarming rise in non-communicable diseases, we cannot afford to compromise on nutrition. The report also highlights how affordability plays a critical role in shaping food choices, with over 50% of Indians unable to afford a healthy diet. At WellBe, this only strengthens our resolve to do things differently. Every snack we create is crafted with care—no nasties, no compromises, just real ingredients that nourish. And we’re committed to keeping our products accessible and affordable, because better food choices should never be a privilege. It’s time for the industry to step up, not just with better products, but also with greater transparency. Front-of-pack labelling and ethical marketing are not just trends—they are necessities. We owe it to the consumers who trust us, to ensure that what they eat works for their health, not against it. Let’s spark the change the industry needs. Let’s make nutritious, worry-free food the norm—not the exception. https://lnkd.in/gVB2VpDz #HonestlyMade #NoNastiesEver #WholesomeFoodForAll #NutritionForChange

✨ As we gather with loved ones to celebrate the season, I want to take a moment to reflect on the joy, gratitude, and togetherness that make this time of year so special.✨ At The Organic World and WellBe Foods, we’ve been honoured to be a part of your homes, your meals, and your memories this year. Whether it’s the fresh produce on your holiday table or the thoughtful gifts shared with friends, we’re grateful to have played a small role in your celebrations. Here’s to a festive season filled with love, laughter, and worry-free, wholesome moments. Wishing you and your family a Merry Christmas and a New Year filled with health, happiness, and endless possibilities. 🌟 #MerryChristmas #SeasonOfGratitude #WorryFreeWholesomeLiving #TheOrganicWorld #WellbeFoods Nimida Group The Organic World WellBe Foods

📝 Thrilled to share my guest article on IndianRetailer.com 📝 As health-conscious consumers drive a paradigm shift in the FMCG space, brands like WellBe Foods are leading the charge with nutritious, accessible, and authentic snack options. It's an exciting time for the industry, with innovation and wellness taking center stage. Read the full article here: https://lnkd.in/gapHHSZU Let’s continue the conversation about building a healthier and more sustainable future! 💪✨ Nimida Group WellBe Foods The Organic World

Working the GT market in Chennai for WellBe. Sudden rains had flooded the by-lanes making it impossible to access the kirana stores. Then came along our rock star auto driver ! We weaved in and out of the narrowest of lanes and met with lots of our kirana partners. They were delighted with the response our brand was getting ! Well done team WellBe !

Tea and WellBe go hand in hand. Posing with our brand during a market visit to Hyderabad. Very soon we will be available in every corner of India.