WellnessFusion

Mission accomplished. September 09: I 'Publicly' posted (on LinkedIn) that we will scale our YouTube channel from 1-10,000 followers in 100 days. December 12: We've crossed that mark. 27 videos & 95 days later 🥂 After 15k Instagram followers & 2 Mn+ reel views in 2024, I can safely check the YouTube box also! 𝐖𝐡𝐲 𝐘𝐨𝐮𝐓𝐮𝐛𝐞? 2.5 bn users globally with 80 mn paid customers! India is the #1 country globally with 462 mn users! More than half of YouTubers are Gen Z and Millenials. So, it's obvious that's where you need to be. All your customers are there. A very big thanks to Kaushik Bose 🎙️& the Brain Box Catalysts team for making it happen 🥳

𝐒𝐭𝐚𝐭𝐮𝐬 𝐔𝐩𝐝𝐚𝐭𝐞 𝐨𝐧 '𝐩𝐮𝐛𝐥𝐢𝐜𝐥𝐲' 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝟏-𝟏𝟎,𝟎𝟎𝟎 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬 𝐢𝐧 𝟏𝟎𝟎 𝐝𝐚𝐲𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: As of December 01 (83 / 100 days), count is 8,493 subscribers. Quite a few people DMed, asking about the effort needed to grow a YouTube channel so quickly. So I thought of sharing the latest screenshot of my frequency of posting. Three shorts in a week! At least 2... for 15 successive weeks! This really is exhausting 😮💨 You need a load of content, very quick TATs (Turn Around Times) for video production in addition to expertise in handling YouTube channels. WellnessFusion: Influencer Marketing for Lifestyle & Wellness Brands. Brain Box Catalysts: Personal Branding & 360° PR

Back in Dubai, every Friday breakfast (both Kaushik Bose 🎙️& I were in corporates then) was reserved for Tim Hortons! We couldn't find a single such joint in Gurgaon for 4 years. AND then we reached Bangalore... and found one. This is "154 Breakfast" at JP Nagar. Amazing food, fantastic ambience, very courteous staff, great location & great prices! And to sweeten the deal still further, you can get further discounts using EazyDiner! Where are you planning to eat out this weekend?

For me Influencing is not about how much I’m getting out of a collab, but it revolves mainly around the quality of the product & hence I had to refuse many projects that doesn’t meet the standards. Because along with influencing, I also run a 360° PR & Marketing agency for B2C clients. So, through my influencing, I’m endorsing the product. So if I say something’s great, you try it & its crap.. u won’t believe me the next time I say something. Holds true for the Brand PR also. For example, when you see Amitabh Bachan sponsoring a brand (for probably 5 Cr!) you immediately talk about him, rather than the product! So we recommend doing much more focused targeting with that money. On that note, pickles are my weakness & I’m always on the lookout for great ones.. glad to say I did find one in Ta Foods. And to “sweeten” it further .. use code TA-APPSB to get 20% discount on their website!

There's a massive E. Coli Outbreak happening linked to carrots in the US! 39 sick & 1 dead. Multiple brands of carrots have been recalled by "Grimmway Farms", the largest carrot producer in the world, which provide more than 65 organic brands! If you recently bought baby carrots with best-used dates ranging from 9/11/2024 to 11/12/2024, check your packaging. 𝐁𝐚𝐛𝐲 𝐜𝐚𝐫𝐫𝐨𝐭𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐭𝐢𝐧𝐲 𝐜𝐚𝐫𝐫𝐨𝐭𝐬—𝐭𝐡𝐞𝐲’𝐫𝐞 𝐛𝐢𝐠 𝐜𝐚𝐫𝐫𝐨𝐭𝐬, 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐮𝐠𝐥𝐲 𝐩𝐚𝐫𝐭𝐬 𝐚𝐫𝐞 𝐜𝐮𝐭 𝐨𝐟𝐟. So there's a huge amount of processing that happens which leads to cross-contamination. To top that, most of the baby carrots are eaten raw, which makes them easier to spread. This is why, the carrots we get in India - directly from the soil - are completely safe! But avoid buying baby carrots from stores for the next fortnight.

Many of you would know that I embarked to 'publicly' build my YouTube channel from 1 to 10,000 subscribers in just 100 days. After a slow & cautious start (as expected), the momentum seems to be picking up much faster than I had expected! Today's the 40th day, and we've achieved half the target. Thanks to all who've subscribed & for those who haven't, really appreciate if you could do so & share your thoughts on the videos. (YT link in comments) P.S. If you want to scale your YouTube presence, feel free to ping. Brain Box Catalysts

🌴𝑮𝑶𝑨 𝑳𝒊𝒌𝒆 𝑵𝒆𝒗𝒆𝒓 𝑩𝒆𝒇𝒐𝒓𝒆!🌴 I was in Goa for my 15th anniversary last month & stayed at Club Mahindra's stunning "Assonora resort", and what an experience it has been! From their eco-conscious approach to the immersive experiences that blend 'luxury, wellness, and nature', this resort truly redefines what a peaceful getaway looks like. Whether it's the serene views, the delicious farm-to-table cuisine, or their unique wellness programs, this destination offers something for every traveler seeking balance. Mahindra Holidays & Resorts India Limited Follow me more wellness journeys together. 🤝 WellnessFusion & Brain Box Catalysts

I choose my brand partnerships, since I consider myself to be a "Responsible Influencer". And when you get 300K+ views on your last 8 Instagram reels, the realisation dawns that it's better for the whole ecosystem - not just me - but for the brand & audience as well. WellnessFusion: Holistic wellness

Whether you like it or not.. AI is here. But it's equally important to be responsible on this one!

I've decided to post actual photos that my clients share with me every Friday. This is from a client who was thoroughly stressed with work when he came to me just post-Covid. My main focus was around his sleep. In our monthly trackers, I still ensure we continue to track client's sleep data (even after 4 years!) Maintaining a consistent sleep rhythm is paramount for overall health and well-being. Here's why: 1. Regulates Circadian Rhythm: Our bodies operate on a natural internal clock known as the circadian rhythm, which regulates sleep-wake cycles, hormone release, and other physiological processes. Consistent sleep patterns help synchronize this internal clock, promoting optimal functioning of various bodily systems. 2. Improves Sleep Quality: Regular sleep patterns contribute to better sleep quality, characterized by deeper, more restorative sleep cycles. When we adhere to a consistent bedtime and wake-up time, our bodies learn to anticipate sleep, making it easier to fall asleep quickly and stay asleep. 3. Enhances Cognitive Function: Adequate, high-quality sleep is essential for optimal cognitive function, including memory consolidation, learning, problem-solving, and decision-making. Maintaining a consistent sleep schedule ensures that our brains receive the restorative rest they need to function at peak performance. 4. Supports Mood Regulation: Disrupted sleep patterns have been strongly linked to mood disorders such as depression and anxiety. Consistency in sleep timing helps regulate mood by stabilizing neurotransmitter levels and reducing the risk of mood disturbances. 5. Boosts Immune Function: Consistent sleep patterns support immune health by ensuring optimal functioning of immune cells and cytokine production, reducing susceptibility to infections and illness. 6. Promotes Physical Health: Chronic sleep disruption or irregular sleep patterns have been associated with an increased risk of various health conditions, including obesity, diabetes, cardiovascular disease, and hypertension. Maintaining a regular sleep rhythm is therefore essential for promoting overall physical health and reducing the risk of chronic disease. 7. Optimizes Hormonal Balance: Sleep is intricately linked to hormone regulation, with disruptions in sleep patterns affecting hormone levels associated with appetite, metabolism, stress response, and growth and repair. Consistent sleep rhythms help maintain hormonal balance, supporting various physiological processes essential for health and vitality. In essence, prioritizing consistent sleep patterns is not just about the quantity of sleep but also about the quality and timing of sleep. By aligning our sleep habits with our natural circadian rhythms and establishing regular sleep-wake cycles, we can optimize our physical, mental, and emotional well-being, fostering a greater sense of vitality and resilience in our daily lives.