Wololo

Thrilled to see our brand guidebook for Misfits featured on Branding Style Guides : https://lnkd.in/ghh7ii7Q If you ask any of our designers, the most mundane part of the branding process is creating the guide book. However, it does make you appreciate your work more. Through the branding process you almost don't realise how much work you have created, till you see it all come together in the brand guide.

In this edition we showcase Wololo's unique approach to creating the visual identity for a brand. Once we have the brand personality, messaging and target audience in place, we develop a design style to reflect the brand's essence. This design style acts as the foundation for a great visual identity. Adopting a collaborative approach, we work closely with founders to best deliver a design that combines our design expertise with their business knowledge.

I was today years old when I learned that Xerox is a brand of photocopy machines, and not the act of photocopying. I felt like a complete fool, but lets be honest, growing up we all saw those hand painted signboards that read "Xerox" and we all said, "I need to get this document xerox-ed". I'm talking Trademark Genericization (I had to practice how to pronounce the word),, and steps that brands can take to avoid it. #trademark #trademarkgenercization #brandguidelines

When building a personal brand, it is essential to remember that a consumer is buying into YOU as a service provider before they are buying the service you provide. Here is a step-by-step guide on how to build an authentic personal brand #personalbranding

Last week we got to conduct a workshop on "How to Build a Personal Brand.' Big thanks to Dipanwita Gupta (She/Her) for allowing us to conduct this session! Building a personal brand isn't as straight forward as one might think. When building a personal brand, its essential to remember that a consumer is buying into YOU as a service provider before they are buying the service you provide. Here, I will note that a personal brand is not the same as your "reputation". Reputation is subjective to a person's opinion of you, which will always vary based on the receiver. But your personal brand is a more intentional narrative. It is a representation of how you WANT people to see you! Building a personal brand encompasses a 7 step process. It is through these steps that you build a strong brand, one which builds credibility with your consumers : 1. Defining your brand's purpose 2. Valuating your brand 3. Creating a Personal Narrative 4. Define Target Audience 5. Embodying your brand 6. Brand Visibility 7. Distribution Wololo leads a collaborative design and strategy process, allowing us to work with founders to build brands that they can carry with confidence. If you have a personal brand that you would like us to evaluate or are considering starting your own brand, write to us at hello@wololohq.com or slide into my DMs. Abhigyan C. #brandbuilding #personalbranding

Our blog on Brat Summer featured on Clearleft ✨✨✨ Shreya Chaturvedi

At Wololo we love working with Startups! Why? Because Startups are the ones who are most in need of strategy-led design. Often we see founders overlook brand development and brand identity when creating a new brand because they cannot valuate the ROI of branding. However, we believe that branding is an investment that accumulates over time. It is the foundation of your brand and works its way into how you market yourself. When you prioritise good branding at the start, you add more value to your brand, ensuring its longevity and success. What can Wololo do for you - 1. Brand Identity : Create a strong framework for the brand - We cover your brand's core values, mission & vision, brand personality & messaging. This is the foundation upon which we build a great visual language. 2. Brand Positioning : By conducting a thorough market analysis we help identity the target audience and positioning for the brand, to help it stand out from its competitors. Here is where we highlight everything that makes your brand unique. 3. Visual Identity : This is the face of your brand, the first impression you make on a consumer. It encapsulates everything from logo, colour palette, typography, graphical elements and brand guidelines. 4. Brand Collaterals : Once you have laid the groundwork for your brand, it needs to be implemented across all internal and customer facing collaterals. We help you develop designs that your consumers would love! 5. Illustrations : Being an extremely artistic team, we love to develop illustrated graphics to help elevate the brand's personality and give it an edge in the market. In the process of building a new brand? Write to us at hello@wololohq.com or slide into my DM. Let's get the ball rolling!

Building a brand strategy is vital to the development of a brand. If you nail this, the rest will be a slam dunk! But where do you begin and how does it add value to your brand? A client once asked us what he was meant to do with the mission & vision statement, and whether he was meant to print it and paste it on his office wall. While the mission and vision of a brand are definitely developed for internal purposes, they can also guide how the brand communicates with the consumers. In this newsletter we have created a case study of our project, Bagaicha, to showcase the value of a Brand Story, Mission & Vision and the Tone of Voice for a brand. View the complete project here : https://lnkd.in/gmRgSQR2

#BrandIdentity and #VisualIdentity - What the hell is that! These are not interchangeable terms used by design agencies to throw you off. They each have their own role in creating a brand. Great brands prioritize both and thus tend to perform better than their competitors. Find out how the two are different -

This June, popular culture was drenched in a frankly putrid shade of green, officially marking the summer of 2024 as “Brat Summer,” inspired by Charli XCX’s sixth studio album, Brat. The disruption in aesthetic sensibilities can be observed in the world of branding as well, with emerging brands adopting an almost avant garde approach when it comes to representing their brands visually. Even existing brands are opting to refresh their identities in favour of a bolder, almost resilient aesthetic. Envato’s new brand identity, for example, involves a brighter and bolder palette, a clean, contemporary and strong wordmark, paired with a ‘Creative Spark’ symbol that lends so much dynamism to the brand and resonating with a consumer base that craves authenticity, innovation, and boldness in the brands they engage with. Read the complete blog on the influence of Brat Summer on the world of design here : https://lnkd.in/gcAe3jsA