Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.
This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates .
Areas of Responsibility
Sales Planning
Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients
Smart sell and New Initiatives
Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from BVH, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.
Client servicing
Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address clients business concerns in order to become their preferred media vehicle.
Sales Review
Provide information to BVH on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets
Others
Communication (External and Internal)
Presentation and Convincing Skills
Ability to deliver within strict deadlines
Good to have knowledge of media, advertising, clients and agency businesses
Experience from Media Industry (Print/TV/Broadcast) will be preferred
Looking for candidates with 7+ years
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Newspaper Publishing, Technology, Information and Media, and Broadcast Media Production and Distribution
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