D2CX By Inc42

From Heritage to Innovation: Zoff Foods' 4X Revenue Rush! ▶️ Tapping into India's ₹36,000 Cr spice export legacy, Zoff Foods is revolutionising the unorganised domestic market with cutting-edge technology. ▶️ Founded by siblings Akash & Ashish Agrawalla, the brand employs innovations like cold grinding and advanced zip-locking, setting it apart from traditional players. In this edition of #TheD2CXNewsletter, we decode how Zoff Foods is redefining India's spice story with innovation, technology, and ambition. 👇

From designing engineering circuits to creating World of Cerene, Sneha Adimurthy’s journey is fueled by her passion for problem-solving, innovation, and self-care. At Cerene, her mission is clear: to redefine self-love with mindful, effective products that simplify skincare routines while delivering superior results. Simple, yet Superior - that’s the heart of Cerene. Their timeless capsule collection of high-performance skincare is designed to break the cycle of excessive consumption, offering fewer, better products that care for both your skin and the planet. Sneha joined D2CX to learn about building a strong founding team, improving financial planning and marketing efficiency, and scaling on marketplaces. Her takeaway? “Most D2C founders don’t know where to start or what to focus on. D2CX gave us the perfect roadmap - performance marketing, retention, engagement—it’s all crucial for running a business. The depth of knowledge from mentors on Amazon and Google Ads was immense.” Now, equipped with systems and insights, Sneha is relaunching Cerene- bigger and better. Her message to other founders? “Invest in this program to get the best ROI for your business.” 🌱 Minimalism meets performance. Self-love meets sustainability. Ready to take your brand to the next level? 🚀 Enrol with us today : https://4-2.co/3OjE4OX

"Building Poco Mico was more than a business venture - it was a dream shared between two best friends and their wives, fueled by a love for parenthood’s quirks and beauty. A premium children’s clothing brand, Poco Mico is about more than just clothes; it’s about celebrating the magic of childhood through timeless design, meticulous craftsmanship, and a commitment to quality." - Karan S. As the founder, balancing Poco Mico with running an Adtech company wasn’t easy. Despite a strong background in Tech and Media, Karan knew he needed the right strategies to scale, refine the processes, and truly connect with his audience. That’s when D2CX entered the picture. "From day one, the program was transformative. Every session left me awestruck. Retention strategies, CRO, Meta ads - the depth and practicality of the masterclasses were incredible. These insights weren’t just theoretical. They reshaped how we approached our business. Online sales soared. Organizational processes improved. Even our NPS - a critical measure of customer satisfaction, climbed higher. But the learning didn’t stop there. The community itself was invaluable", he added. "Being part of a cohort of like-minded, driven founders added energy and focus to my journey. The support and shared dedication within the group was unmatched. And with lifetime access to the course, I know I’ll keep revisiting these lessons to stay ahead. " Poco Mico’s story is now one of growth and renewed purpose, and D2CX played a pivotal role in that journey. For anyone ready to take their brand to the next level, Karan's advice is simple: D2CX isn’t just a program; it’s a game-changer. 🚀 Enrol now: https://4-2.co/3OjE4OX

Did you know that The Souled Store started with just INR 20,000 in 2013, selling t-shirts inspired by Sheldon Cooper’s “Bazinga”? Fast forward to 2024, it’s a D2C giant with an INR 1300 Cr valuation, INR 236 Cr revenue in FY23, 70 L+ lifetime customers, and over 2.5 L+ orders every month! In this edition of the #D2CX Newsletter, we’re breaking down the strategies that propelled The Souled Store to the top, including how they: 🔥 Built a first-mover advantage in fandom merchandise 🔥 Transitioned from losses to profitability by recalibrating discounts & CAC 🔥 Balanced online dominance with aggressive offline expansion Let’s dive into the lessons that every D2C founder can learn from their journey 👇

We launched the third cohort of D2CX with a bang! 🚀 Cohort 3 of the D2CX program officially began on November 26th with an unforgettable in-person orientation at StayVista at The Brickhouse. It was nothing short of a spectacular celebration of ideas, ambition, and the power of #community! Out of 200+ applications, we carefully selected 35+ driven and visionary fellows to join this cohort. Our fellows hail from diverse corners of India, bringing unmatched energy and passion to the room. The excitement we witnessed was truly electrifying (in the best way possible)! While each fellow comes with unique backgrounds and growth goals for their #D2C brands, they share common challenges on their founder journey, such as: 🔶 Finding clarity 🔶 Accessing mentorship 🔶 Building a community 🔶 Establishing a structured approach 🔶 And most critically – Creating a growth playbook to achieve 10X scale Here’s the reality: Over 90% of early-stage D2C founders struggle to scale beyond their initial stages without a robust growth strategy, often resulting in their startups shutting down. That’s where D2CX steps in – bridging the gaps and empowering D2C founders to break through barriers and scale to new heights! Cohort 3 is ready to redefine what’s possible. Let the journey begin! 🚀 Vaibhav Vardhan | Utkarsh Agarwal | Pooja Sareen | Pallav Kaushish | Shantanu Kwatra | Ayush Kumar | Sahil Goel | Keshav Dua

From Shark Tank fame to a ₹17 Cr brand, Nish Hair by Parul Gulati is rewriting the D2C playbook. ▶️The brand achieved 4X growth in FY24, with 692K Instagram followers driving its online presence.   ▶️Over 70% of its website traffic comes from social campaigns, showcasing the brand’s digital mastery and customer engagement. In this edition of #D2CX Newsletter, we’re decoding Nish Hair’s journey of storytelling, innovation, and social media mastery 👇

"From 17 lakhs to 40 lakhs a month—D2CX transformed our journey!" – Sandesh Prasannakumar, Founder of Genetic Nutrition A champion superbike racer turned entrepreneur, Sandesh created Genetic Nutrition. A brand that aims to make clean-label sports nutrition accessible to everyone, from elite athletes to health-conscious individuals, by offering products made with the purest ingredients. Committed to transparency and integrity, their mission is to democratize sports nutrition, ensuring trust and effectiveness in every product to help people achieve their health and fitness goals. Before D2CX, the brand struggled with scaling, retention, and website optimization. With expert-led mentorship and actionable insights, the program delivered game-changing results: 👉 30% website optimization 👉 Session-to-conversion ratio doubled 👉 Revenue skyrocketed from 17L to 40L/month "I wish I did this pre-launch—it’s a crash course every founder needs!" says Sandesh. 👉 Become like Sandesh and join D2CX to: ✅ Master scaling and retention ✅ Optimize your website for growth ✅ Build a winning D2C strategy Ready to transform your business? 🚀 Join D2CX today - last 3 seats left! https://4-2.co/3OjE4OX

"I started under confident, but now I feel like I have a mini MBA." – Isha Mahabal, Founder of Curly Co. With a decade of expertise in curly hair care, Isha Mahabal founded Curly Co., a brand dedicated to meeting the unique needs of Indian curly and wavy hair. Curly Co. was created by curly-haired women for curly-haired women, offering simple yet effective solutions for haircare, designed specifically for Indian hair and weather. Coming from a non-business background, Isha and her co-founder, a Chartered Accountant - faced early challenges understanding business frameworks, GTM strategies, and operational efficiency. At the time, their business was generating a monthly revenue of ₹6,00,000. Isha’s goals were clear: scale up performance marketing, master GTM strategies for product launches, and expand on e-commerce and quick commerce platforms. Then came D2CX. The program completely transformed their journey, providing clarity and actionable insights that helped them focus on what truly mattered. Before D2CX, they lacked a team, but by the end of the program, they had built one and gained the confidence to implement, rather than just ideate. “The program was intense, inspiring, and motivating,” Isha says. “It felt like having a personal cheerleader who pushed us forward!” Isha highly recommends the D2CX program to every D2C founder. "For someone who was once hesitant to speak in front of other founders, D2CX gave me the confidence to speak up and grow our brand!" Are you a D2C founder ready to scale your business? 🚀 Join the D2CX program today to: ✅ Learn from India’s top 1% D2C leaders ✅ Get hands-on mentorship & actionable insights ✅ Build a personalized growth blueprint ✅ Access India’s thriving startup ecosystem ✅ Network directly with investors Only 3 seats left! Enrol now - https://4-2.co/3OjE4OX

Did you know GIVA started in 2019 with a mission to make fine jewellery stylish and accessible—and today, it’s valued at a massive INR 2170 Cr? Fast forward to FY24, GIVA is dazzling with: 💠 1 Mn+ customers 💠 INR 273.6 Cr revenue 💠 50% repeat purchases From abandoned cart nudges to birthday surprises, and launching 50+ new designs weekly, GIVA’s playbook is all about blending innovation with personal touch. In this edition of the #D2CX Newsletter, we’re diving into GIVA’s incredible growth 👇

Meet Alishha Chouhan, the visionary founder of IKIRU, a curated marketplace for home décor and furniture. IKIRU is built on the belief that your home should be a design-driven sanctuary - a space to relax, connect, and find tranquility. With a background in engineering and management. Alishha’s journey has been shaped by a family deeply rooted in the construction industry. Her upbringing instilled a passion for interior design and a drive to create a technologically advanced platform that transcends traditional e-commerce boundaries. Her path before joining the D2CX program wasn’t easy. By the time she contacted us, IKIRU was struggling, with monthly revenue at just 9 Lakhs and the company not yet profitable. Her goals were ambitious: she wanted to scale her business to achieve 3x or 4x growth, learn effective marketing strategies, implement operational best practices, and boost brand awareness. Enter D2CX. Over the course of 12 transformative weeks, Alishha experienced a journey of growth, learning, and connection. Alishha says "D2CX By Inc42 wasn’t just another program, it was a place where we grew as entrepreneurs and as people. Seeing everyone show up, share advice, and genuinely cheer each other on was everything.The energy of women entrepreneurs? Next level!" Alisha's hardwork during the programme was commendable. IKIRU saw an 80% increase in revenue, decoding brand building with invaluable insights and frameworks—especially the importance of कथ्य, तथ्य और सत्य. Alishha also learned how to connect with the right people in the industry and network effectively, gaining a renewed sense of purpose and clarity. "D2CX is like a platform full of experts and energy. D2CX makes you a founder!" she says. For any founder struggling to scale, Alishha’s advice? “D2CX is the best investment—don’t wait, start now!” Ready to elevate your business and join the ranks of success stories like Alishha’s? 🚀 D2CX is your next step towards growth. Apply now, only 3 seats left: https://4-2.co/3OjE4OX