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'Viagra'-style gel Eroxon explained as 'gamne-changing' product launches in UK

The gel is for people with mild to severe erectile dysfunction and is available over the counter

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Eroxon aims to avoid the side effects of many oral treatments for erectile dysfunction
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A new treatment for erectile dysfunction that can work within 10 minutes has launched in the UK.

It is a gel called Eroxon, and has been clinically proven to work for people with mild to severe erectile dysfunction.

What is Eroxon and how does it work?

Eroxon is made by Futura Medical, a pharmaceutical company based in the UK.

Eroxon is applied to the head of the penis, where the gel evaporates, with this evaporation stimulates vascular and neural nerve endings by rapidly cooling and warming the area. This triggers the release of nitric oxide, which relaxes blood vessels, therefore increasing blood flow to the penis and causing an erection.

The release of nitric oxide is also how other erectile dysfunction (ED) treatments such as Viagra work, but they have the disadvantage of relaxing blood vessels in the entire body, since they are taken orally and not applied directly. This can lead to side effects such as nausea, dizziness and headaches.

These side effects mean people with pre-existing health conditions, such as heart and liver disease, cannot take oral ED pills. They are also not safe for people who have recently had a stroke, and cannot be taken with some prescription medicines.

Dr Hilary Jones, who regularly appears as a health expert on ITV, told The Mirror: “The word ‘breakthrough’ is often used in health headlines, but new treatments which are truly groundbreaking come along far less frequently. Eroxon is an innovative therapy which has the potential to change the lives of millions of men with erectile dysfunction.”

Dr Catherine Hood, a sexual health specialist, added: “When they were launched back in the 90s, PDE5i medicines were a game-changer, but they are not an option for many men due to pre-existing health conditions, interactions with their prescription medicines or simply because of the time they take to work.”

In a 12-week clinical trial of 250 people, two out of three reported a significant improvement in their ability to achieve and maintain an erection. The figure rose to 80 per cent for those with severe erectile dysfuncion.

How can you get the gel?

The gel is available over the counter, without a prescription. Eroxon costs £24.99 for a pack of four single-use tubes, and is available from Boots stores and online.

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