[en] Bolometrically measured asymmetries of emissivity for some characteristic JET discharges are presented and are in good agreement with theoretical results of calculations worked out in the frame of neoclassical theory. Application of theory to the case of strong toroidal rotation as induced with neutral injection shows a sensitive dependance of the impurity transport perpendicular to the magnetic surfaces from the parameter of poloidal rotation. The main result is the existence of a classical flow reversal. Without any poloidal rotation of the background ions, a large inward flow of impurities for co- and counter-injection is always predicted, while poloidal rotation in the direction of the ion diamagnetic drift motion leads to a strong outward drift. (author)