[en] This patent describes a method of variably and selectively positioning coil tubing in a horizontally drilled well having a generally vertical section, a curve section and a generally horizontal section. It comprises securing a generally hollow tubing guide shoe to one end of a tubing string; inserting the tubing guide shoe and a portion of the tubing string through the generally vertical section and the curve section and into a portion of the generally horizontal section; and inserting coil tubing through the tubing string