[en] Multipurpose Irradiation Facility 'IRASM' is the result of the Technical Co-operation Project ROM/08/11 between the International Atomic Energy Agency and Romanian Government that started in 1993. Official objective of the project was 'to establish a demonstration facility'. IFIN-HH, the most important nuclear institute of the country, received the responsibility of setting up the irradiator. The irradiator's economic future is logically related to this responsibility. The real state of the art of radiation processing in Romania prompted us to integrate the promotion of specific means in a broader approach, probably better covered by the word 'acceptance'. To this aim, it was defined as an interactive puzzle of related targets d to involve science, techniques, legislation and market. This paper presents the strategy we followed to implement industrial radiation processing in Romania and evaluates its achievements at the moment of facility commission. (author)