[en] Commuter Mobility Management (CMM) is broadly regarded as one of the most potential instruments to reduce the negative effects of mass commuting on the environment and energy demand. Until now, only 4% of private enterprise implemented CMM in the Netherlands. Business community turned out to be very reluctant in embracing CMM as a workable method. National employers' federations, representing more than 90% of employment in private sector, pictured CMM as a laborious and not effective instrument. Novem realised that the real issue was not so much about the practicability of the instrument, but more about the environmental and energy related arguments being used by the government. Novem took the initiative and invited the employers federations to participate in a unique project: the development of a Standard Set of CMM-incentives. In this project, environmental and energy related arguments were tactically avoided. The target scenario was to convince business community strictly with economic arguments. The project showed remarkable results. The influential employers' federations became more co-operative and accepted a 'Standard Set of incentives'. While not emphasising it, the 'hidden' positive effect on energy conservation is still substantial: 5% reduction of single occupant vehicle-trips during rush hours, each 'switcher' saving an average of 7,200 single occupant car kilometres each year. By 2010 this could nation wide result in a reduction of approximately 3PJ, about 4,3% of all energy used by private car travel in mass commuting. This explains the title: 'Sometimes, economic arguments provide better conditions for achieving energy efficiency in transport'