[en] Hydrogen storage system development is a key enabling technology for the widespread introduction of hydrogen fuel cells. We have developed novel liquid-phase materials that undergo catalytic hydrogenation at the hydrogen production location, and are readily de-hydrogenated at the point of use. This material-based hydrogen storage approach provides a liquid fuel paradigm where the consumer and other participants within the supply chain never come into contact with gaseous or liquid hydrogen. In addition to removing hydrogen from the supply chain, this approach provides the opportunity to build on the current liquid fuel infrastructure for a smooth fuel transition. Technical details of the approach, additional advantages over other hydrogen storage technologies, and remaining challenges will be covered. (authors)