[en] Rank distributions are collections of positive sizes ordered either increasingly or decreasingly. Many decreasing rank distributions, formed by the collective collaboration of human actions, follow an inverse power-law relation between ranks and sizes. This remarkable empirical fact is termed Zipf’s law, and one of its quintessential manifestations is the demography of human settlements — which exhibits a harmonic relation between ranks and sizes. In this paper we present a comprehensive statistical-physics analysis of rank distributions, establish that power-law and exponential rank distributions stand out as optimal in various entropy-based senses, and unveil the special role of the harmonic relation between ranks and sizes. Our results extend the contemporary entropy-maximization view of Zipf’s law to a broader, panoramic, Gibbsian perspective of increasing and decreasing power-law and exponential rank distributions — of which Zipf’s law is one out of four pillars