[en] We present a new approach to Stokes parameters, which enables one to see better non-classical properties of bright quantum light, and of undefined overall photon numbers. The crucial difference is as follows. The standard quantum optical Stokes parameters are averages of differences of intensities of light registered at the two exits of polarization analyzers, and one gets their normalized version by dividing them by the average total intensity. The new ones are averages of the registered normalized Stokes parameters, for the duration of the experiment. That is, we redefine each Stokes observable as the difference of photon number operators at the two exits of a polarizing beam splitter multiplied by the inverse of their sum. The vacuum eigenvalue of the operator is defined a zero. We show that with such an approach one can obtain more sensitive entanglement indicators based on polarization measurements. (paper)