[en] The porcelain stoneware tiles production needs high whiteness clays in order to be competitive in the ceramic sector. In the present work, Spanish clays used in the porcelain stoneware tiles production have been characterized in physic, chemist and mineralogical terms, in order to reduce its content of chromophore oxides (Fe2O3 and TiO2). These reduction processes are concerned with different physical and chemical treatments, as sieving at 150mm, magnetic separation using a 0.6T permanent magnet, or acid treatment with HCL and later neutralization with NH3. With these treatments, due to siderite elimination, chromophore oxides as Fe2O3 have been decreased from 2,36% to 1,66% in the chemically treated clay. (Author).