Meet Insigniam
Meet Insigniam, a global firm specializing in organizational transformation consulting for senior executives of top-performing companies across various industries. Renowned for groundbreaking projects, Insigniam helps clients achieve unprecedented results by building collaborative partnerships, identifying new possibilities, designing innovative approaches, and executing them effectively and sustainably. This impressive work also extends to their content marketing and digital publishing strategy.
Alongside an entire ecosystem of blogs, audibles, podcasts, and videos, their IQ publication, Insigniam Quarterly, is an award-winning thought leadership magazine created by executives for executives. Published four times a year, the publication uncovers insights into best practices, hard-earned lessons, and carefully honed perspectives on the art of catalyzing remarkable results for the C–suite. In 2023, Insigniam dedicated itself to being fully green — taking Insigniam Quarterly 100% digital on Issuu — to reduce its environmental footprint and grow its readership.
Their approach to consulting differs from other firms in that they guide their clients' leaders and employees to lead and develop capabilities and competencies within the organization rather than simply advising or doing the work for them. This distinctive approach to consulting matches their content strategy, too, guided by a solid digital publishing platform, supported with a robust suite of features and capabilities, and relying on collective efforts to put forth the best magazine possible. Powered by Issuu’s Teams offering, Insigniam staff can streamline their digital content publishing and approval processes by utilizing seamless integrations, dedicated workspaces, personalized support from a customer success manager, and much more. Discover how Insigniam is simplifying its processes, improving its workflows, and reaching maximum efficiencies with this new digital-first strategy.
Creating a Winning Content Strategy
With businesses everywhere focused on optimizing their resources and maximizing the impact of their content, all while reducing spend, the four focus areas mentioned below put Insigniam on the right path to the perfect strategy utilizing Issuu for Teams.
Remove Silos Between Teams and Departments
With several key contributors and stakeholders involved with the curation and production of Insigniam Quarterly, everyone can come together in a single platform using Issuu. Between the Head of Marketing, Director of Content, Social Media Manager, and other staff members hard at work, removing silos between teams and departments is critical to getting the perfect publication out on time and into the hands of clients, readers, and salespeople who rely on it for their outreach.
One Powerful Tool with Many Integrations
Moving from design to staging to publishing, sharing, reporting, and beyond doesn’t have to be a complicated web of jumping between platforms or people. Using well-integrated tools creates a single workflow, letting users operate in the “loop of luxury,” so to speak. Issuu has integrations with top-rated tools like Canva, Adobe InDesign, Mailchimp, and more, making it easy to go from pixel-perfect files to page-turning digital publications without opening up many new tabs. The team at Insigniam creates content using Adobe InDesign and Canva before publishing it on Issuu — freeing themselves from relying on a publishing company to do the work.
Centralized Publishing, Approvals, and Sharing
Cross-functional and distributed teams can work together within Issuu; for example, a designer creates in InDesign and exports to Issuu, a copywriter proofs the drafted publication, a content marketer logs in to add Links, Videos, and hits publish, then a salesperson begins sharing the link with prospects. With a centralized dashboard, private workspaces for groups of users, and the ability to add as many users as you need, teams can expand and contribute while always staying on brand. Approval and sharing processes are sped up significantly within Issuu for Teams, and employees across the company get streamlined access to the content they need to share with prospective and existing clients. Insigniam can now create, publish, promote, and manage its digital magazine all in one place.
Favorite Features
Omnichannel Distribution and No-code Embedding
With multiple formats for distribution — like Articles, Social Posts, and GIFs — and the ability to put professional business content where you need it most, Insigniam leverages Issuu to distribute its content across channels and Embed its publication right on its website. Additional strategies are taking shape, too, like using QR Codes in airport lounges where physical copies of Insigniam Quarterly used to sit; zero waste and exactly the kind of reading experience busy travelers appreciate. Today, omnichannel marketing with unified messaging and visuals is critical in getting content to be seen by target audiences. Creating several assets from a single file saves teams like Insigniam a significant amount of time while expanding their reach at a far lesser cost.
Successful SEO Without Any of the Work
With people no longer sitting in offices tied to physical mailing addresses and printed magazines out of style since the pandemic hit, effectively reaching readers online is more necessary than ever. Luckily, Issuu Flipbooks are automatically optimized for ranking on search engines, so users get an automatic boost to brand discoverability every time they publish. So, after a decade of printing, it was time for Insigniam to go fully digital with their quarterly magazine; today, they turn a single publication into a range of SEO-optimized assets. They share the magazine as a digital Flipbook, post links across social media, highlight specific articles as blogs on their website, send to a highly engaged email subscriber list, and more.
Insightful Reporting & Analytics in One Dashboard
Reviewing the performance of team-created content and monitoring important metrics — like impressions, read, read time, and clicks — using built-in Statistics makes it easy to pivot in real-time. How is specific B2B content resonating with prospects? Is it driving more traffic and generating leads? A dashboard full of insightful, easy-to-digest data helps business users like Insigniam keep track of their magazine’s impact without additional platforms. Create, publish, share, and analyze in a seamless workflow.
Streamlining to Save
The success of Insigniam's content workflow improvements through Issuu is a testament to the benefits of streamlining content workflows for companies across industries. Doing so can save invaluable time and resources while achieving greater reach and engagement with their target audience. What does long-term success look like for Insigniam with digital content? An abbreviated version of Insigniam Quarterly hosted on Issuu will drive readers to their website At the same time, engagement and traffic will continue to grow across all digital channels through their magazine, website, blogs, podcasts, and more.
Issuu helps businesses of all sizes, seamlessly integrating with the top-rated tools already in their Martech stacks and cutting costs by eliminating printing and digitizing all kinds of content. From internal-only employee handbooks to public-facing marketing collateral and sales presentations, impactful content moves people through the funnel faster and improves conversion rates. And the best part? It won’t break your content marketing or publishing budget; businesses can realize big savings by streamlining tools.