Avignonesi

✨ Wine, Hospitality & the Art of Storytelling ✨ . On February 27th, I had the pleasure of stepping into the world of César Ritz Colleges Switzerland, where the future of hospitality takes shape. It was a privilege to share the story of wine beyond the bottle—where sustainability, enotourism, and business strategy intertwine to create something truly meaningful. . At Avignonesi, our hospitality center, Le Capezzine, is more than just a place—it’s an experience, a bridge between tradition and innovation. Discussing this with bright, curious students reminded me that wine is not just about what’s in the glass, but the journey, the people, and the stories it carries. . Grateful for this exchange of ideas and inspiration. Here’s to the beautiful synergy between wine and hospitality, and the many stories yet to be told! . Special thanks to professor Dr. Paola Ossola for the invitation! . . . #WineAndHospitality #Sustainability #Enotourism #GuestLecture #TheArtOfWine

Once upon a time in a beautiful region of Tuscany, there was a rare, ancient variety with strong aromas and a remarkable character that was at risk of disappearing... This is how the story of our Orpicchio begins, revealing the mystery of its disappearance - and perhaps its “never having existed” in our Da•Di Bianco. Oh yes! There are events and circumstances beyond our control, but what truly matters is how we choose to handle the challenges that every company inevitably encounters, whether they are ordinary or exceptional. Recently, we faced a situation that we can only describe as destabilising. The shock came when we discovered that one of our youngest projects, which began with the planting of the first cuttings in 2018, had transformed into something different. This project, which we held dear and were passionate about, is now not better or worse, but rather something we never anticipated. Orpicchio has disappeared from the Da•Di Bianco, leaving us in shock. Initially, we instinctively turned to fear and sought to identify "culprits," reminiscent of the greatest detective stories. However, we soon reminded ourselves that we are neither courts nor juries, nor characters like Poirot or Sherlock. In this complex mystery, we aimed to clarify the situation and act transparently while adhering to the values that represent us. The Da•Di Bianco originates from different vines than those listed in the official documents. What we believed we had grafted a few years ago (in 2020/2021) as Orpicchio has, in fact, always been Petit Manseng - deceptively disguised. Orpicchio, with its limited hectares, is a variety we have always described as straightforward and almost austere, a trait we thought defined Da•Di Bianco's personality. In reality, it was nothing different than Petit Manseng, which we now refer to as our non-Orpicchio. One point needs clarification: we operated in good faith, trusting our suppliers, who were likely victims of "cradle swapping." Perhaps we were captivated by the unique character of the first wines and, deep down, hesitated to investigate further, amazed that an indigenous Tuscan variety could possess such a distinctive and unexpected character. However, as soon as the anomaly was discovered, we acted swiftly. We promptly updated the viticultural register before submitting the harvest and production report. Following this, we are conducting a thorough review of the movements related to the Orpicchio and Petit Manseng and subsequently compiling the updated production reports. (Continue reading Da•Di Bianco's story in the comments section of the post.)

🌍 Join Our Legacy🌟 We’re searching for an innovative and passionate Global Marketing & Communication Officer (CMO) to craft a compelling brand narrative, drive market growth, and inspire wine lovers worldwide. 📍 Location: Montepulciano, with a global reach 👉 Apply now to make an impact: silvia.luciani@avignonesi.it #MarketingLeadership #GlobalWineIndustry #CMO #JoinOurLegacy

🍇🍷 Avignonesi cerca una persona motivata per un tirocinio formativo in produzione. L'offerta è rivolta a studenti, studentesse e persone neolaureate del corso di Viticoltura ed Enologia o Agraria. Brevemente sono descritte le attività principali alle quali la persona selezionata dovrà prendere parte, in affiancamento al tutor:  📋🌱 Operazioni di monitoraggio del vigneto. In funzione della data d’arrivo la figura selezionata potrà svolgere attività di stima di produzione, controlli fitosanitari, controlli maturità, raccolta dati per diverse sperimentazioni; 🎨👃 Operazioni di trasformazione uve. All’interno della cantina, potrà provare in prima persona tutte le operazioni pratiche di cantina, dall’igiene alle vinificazioni, nonché le operazioni di monitoraggio dei parametri di qualità dei vini, anche attraverso l’analisi organolettica.  🐝 Il tirocinio offre inoltre l’opportunità di familiarizzare con un’ampia base ampelografica composta sia da uve autoctone che internazionali (Sangiovese, Canaiolo, Mammolo, Ciliegiolo, Trebbiano, Malvasia, Merlot, Cabernet Sauvignon, Chardonnay, ecc), nonché molteplici tecniche di vinificazione che prevedono un utilizzo molto limitato di prodotti enologici. ⛑️L’azienda mette a disposizione tutte le formazioni obbligatorie per lo svolgimento del tirocinio: guida per carrelli elevatori e corsi di sicurezza generale e specifici all’ambiente di cantina, igiene e HACCP (con certificazione alla fine dei corsi). 🤓 Questo percorso formativo mira ad arricchire l’esperienza della persona selezionata lungo tutto il ciclo produttivo, sviluppando manualità, confidenza nelle operazioni pratiche e capacità organizzative nei diversi cantieri operativi. Il tirocinio si svolgerà in un ambiente di lavoro di squadra, dinamico e partecipativo.     ✅ I requisiti richiesti, da mantenere durante tutto il percorso: · Precisione e attenzione al dettaglio; · Organizzazione; · Rispetto per colleghi, regole aziendali, norme di igiene e di sicurezza; · Buona predisposizione al lavoro di squadra. ✅ Prima di candidarsi, chiediamo di verificare i seguenti punti:         · Disponibilità minima di 6 mesi; · Essere automunito/a; · Essere idoneo/a a svolgere un tirocinio (curricolare o extracurricolare) secondo i criteri di legge italiana. ✅ Offriamo: · 600€ per mese ;  · Buoni ristorazione e supermercato (1 buono da 6€ per ogni giorno lavorato); · Alloggio a titolo gratuito e opzionale, da condividere con altri stagisti ; · Un team motivato e di supporto, un'esperienza di vita gratificante in uno dei luoghi più straordinari del mondo 🍝🤌 📧 Gli interessati possono inviare il proprio CV all’indirizzo: jobs@avignonesi.it Ci impegniamo per il benessere fisico, economico e sociale dei nostri collaboratori e collaboratrici, senza discriminazioni di razza, colore, religione, sesso, origine etnica e indipendentemente da disabilità, orientamento sessuale, identità o espressione di genere o di qualsiasi altra classificazione protetta.

🚀 We’re Hiring! 🚀 Are you ready to join and speed up the digital transformation of a renowned wine brand? At Avignonesi, we’re looking for a Digital Transformation Specialist to innovate and elevate our guest experience and operations. If you’re passionate about technology, wine, and creating unforgettable customer journeys, this is your chance to join us in Montepulciano! 🍷 👉 Apply now and be part of our journey #DigitalTransformation #WineIndustry #Avignonesi #WeAreHiring

Sixteen months ago, I had no idea what it would mean to be the leader of marketing and communication for a wine brand. I was recovering from a painful experience, still nursing my wounds, pushing myself day after day to trust my marketing instincts again. It was extremely unexpected that, after some conversations and meeting with Virginie S., Basile A., and Matteo Giustiniani, the spark reignited. In that moment, I realised I could give it another try. What I didn't know back then was how serious these three were about truly giving it a chance. Reflecting on what I have learned about Avignonesi fills me with pride regarding how courageously the brand has evolved. This transformation stems from a deep-rooted boldness at its core: a brand that truly understands its identity is unafraid of how others perceive its evolutionary path. It remains authentic, resisting the temptation to fake or distort the connection between its inner self and outer projection. In February, we held a meeting at our office: I joined, coming from a very different background. As a proud blonde wine drinker, I may not be a connoisseur, but I have strong opinions. My goal was to create a bridge of understanding for those who enjoy wine but might also lack a technical background: essentially, anyone who could - legally - appreciate a great glass of wine. I knew our product was excellent, and that the brand had great potential, but we needed to evolve how we communicated this. The meeting began with a follow-up on a disruptive brief which outlined the scope of our creative concept. We focused on the desire to introduce Vino Nobile di Montepulciano into cultural conversations. By incorporating color, art, and humor while illustrating relatable situations, we aimed to redefine what this significant “Nobile” term means to us today, and fully embrace our perspective on its essence. We began with RXM Creative initial explorations, and a thrilling sensation emerged when everything came together, as we became familiar with the Live Nobile concept. AIRPLANE MODE is Nobile CELEBRATING SMALL WINS is Nobile BEING THE DESIGNATED DRIVER is Nobile ARRIVING ON TIME is Nobile PICKING UP THE TAB is Nobile LISTENING is Nobile THE IMPROMPTU REFILL is Nobile SHARING RAVIOLI is Nobile SAVING THE SEAT is Nobile SLOW LIVING is Nobile A platform that presents wine in a fresh, non-didactic way: a very uncommon approach in industries that aren't typically led by default-sanctioned creative directors. Let's do it we said, and we did it. The first year of our Live Nobile platform has just begun: through this year's visual representation, illustrated by Amrita Marino, we are celebrating our newly released 10-year vintage, and our 50th anniversary. We don’t all need to be wine experts to appreciate a great wine: it's about enjoyment, it's about respect for what it takes to produce each bottle, and it's about sharing common values. And this one, trust me, it’s worth it.

Come and discover #Avignonesi wines at La Rinascente store in Florence, located at Piazza della Repubblica 4. Our pop-up is open until the 22nd of July. Don't miss out on our wine tasting event on Thursday afternoon on the 4th floor, from 4 pm to 8 pm.   I nostri vini sono arrivati a La Rinascente! Venite a scoprire i prodotti Avignonesi fino al 22 luglio nel Pop Up di La Rinascente Firenze situato in Piazza della Repubblica 4, al 4° piano. Non perdete il wine tasting di giovedì 18 luglio, dalle ore 4 pm alle ore 8 pm. Vi aspettiamo!

We are excited to share an Avignonesi initiative that aims to explore the worlds hidden behind our wines. We are organizing a series of lunches in some of the most iconic Italian cities including Milan, Rome, Naples, and Florence, among others. These gatherings are tailored for food enthusiasts and prominent figures in the Food & Beverage industry, and are intended to foster the understanding of our wines. Our journey through the regions of Italy commenced with a memorable event in Milan, at the refined Da Berti restaurant, and we are now gearing up for our next event in Rome on June 17th. More to come soon! Siamo lieti di condividere un'iniziativa Avignonesi volta a scoprire gli universi che si celano dietro i nostri vini. Ospiteremo una serie di pranzi nelle città italiane più caratteristiche: Milano, Roma, Napoli, Firenze, ed oltre. Giornate pensate per gli intenditori della buona tavola e per le figure di risalto nel mondo Food & Beverage, con cui crediamo sia importante coltivare momenti che ci consentano di approfondire la conoscenza dei nostri vini. Abbiamo inaugurato il nostro tour attraverso le regioni di Italia con un evento memorabile a Milano, nella raffinata cornice del ristorante Da Berti, mentre ci prepariamo al prossimo appuntamento a Roma il 17 giugno. Un momento tutto da scoprire!

"Why Are Wineries Around the World Seeking This Certification? Certificates of social and environmental responsibility, like B Corp status, have become important markers for wineries that place values front and center." A sincere thank you to B Lab, Chiara Barozzi, Eric Asimov and The New York Times for this article. 🌎 "Perché le aziende vinicole di tutto il mondo iniziano a cercare questa certificazione? I certificati di responsabilità sociale e ambientale, come lo status di B Corp, stanno diventando indicatori importanti per tutte le realtà vinicole che ne posizionano i valori al centro." Un sincero grazie a B Lab, Chiara Barozzi, ad Eric Asimov ed al New York Times per questo articolo.

Avignonesi has become a member of the #SlowWineCoalition, thus joining an international network that promotes good, clean and fair wine. Joining the Slow Wine Coalition reinforces our dedication to producing wine that not only expresses the character of our terroir, but also supports biodiversity and the local community. This step further solidifies our commitment to agriculture that values every aspect of our environment and community. - Avignonesi è diventanto membro della #SlowWineCoalition, entrando così all'interno di una rete internazionale che promuove il vino buono, pulito e giusto. Entrare nella Slow Wine Coalition rafforza la nostra dedizione a produrre del vino che non solo esprime il carattere del nostro terroir, ma che sostenga biodiversità e la comunità locale. Questo passo consolida ulteriormente il nostro impegno per un'agricoltura che valorizza ogni aspetto del nostro ambiente e della nostra comunità.