MIPCOM wrapped last week. Here, in compressed form, are some thoughts:
- Everyone agrees that 'peak TV' - the point where original series production reached its maximum - is behind us. Sony's outgoing CEO Tony Vinciquerra forecast 18-24 months of chaos ahead of the industry as firms consolidate, sell or go bust. The good news is that he thinks demand for TV is still strong.
- Few at MIPCOM ever used to talk about optimizing ad sales, content discovery, personalization, or data. But nowadays distributors are operating their own channels on FAST and AVOD. Companies like Samsung, Titan OS, Wurl and Amagi were very present and MGM is now Amazon MGM.
- TV production is becoming much more global, even though the US will account for about half the $157bn #Omdia estimates will be invested in original and acquired content this year, non-English content is getting bigger and co-productions and international relationships are key.
- The big players don't want to talk about AI but they are working to integrate AI into the production chain behind the scenes. One part of the threat is that (YouTube, for example, has paid out $70bn to content partners over the last three years), AI could supercharge user-gen video.