Certilogo S.p.A.

It's been a major year for #Certilogo, with significant accomplishments in #2024. We have achieved major milestones, including launching a full collection of #DigitalProductPassports (DPP), embedding the "click to resell" service, and building on valuable existing brand and institutional partnerships with The National Chamber for Italian Fashion, European Fashion Alliance, Fashion Council Germany , and the Monitor For Circular Fashion of SDA Bocconi. Key highlights include: > Secure Digital Product Passport Integration: Certilogo worked with several fashion and luxury brands to help integrate future-proof Digital Product Passport solutions that provide transparency and sustainability in the fashion industry. > Innovating the Circular Fashion Economy: In collaboration with eBay, Certilogo introduced a "Resell on eBay" feature embedded in the Digital Product Passport for Save The Duck products promoting product circularity and sustainability. > Consumer Engagement and Brand Protection: Our team continued valuable work to enhance consumer engagement through the Certilogo Secure by Design authentication platform, which has been instrumental in protecting brand value and combating counterfeit products. > Engaging with Leading Fashion and Luxury Brands: We worked with experts from Business of Fashion and The National Chamber for Italian Fashion to organize workshops, roundtables and knowledge luncheons to bring together key experts and stakeholders and facilitate inspiring discussions. > Generating Industry Insights on Digital Product Passports: We continued our work with leading industry institutions to provide insights on the value and impact of DPPs in roundtables, and publications through the Fashion Council Germany white paper, and European Fashion Alliance report.

We are thrilled to have participated in the European Fashion Alliance Fashion Policy Round Table at the European Parliament in Brussels. This event unveiled 'The Status of European Fashion' report and sparked vital discussions on sustainability, innovation, and upcoming EU legislation. Following the round table, we hosted a networking event with EFA, where Michele Casucci, GM and Founder, delivered an inspiring keynote on the transformative potential of Digital Product Passport technology. 

Digital Product Passports (DPPs) are poised to revolutionize the fashion industry by offering detailed insights into a product's lifecycle, from production to disposal, and many brands are already taking action to prepare for this transformation. While compliance with EU requirements is essential for maintaining market access and gaining a competitive edge, DPPs also present opportunities to unlock new value. These include enhanced customer engagement, circularity services, and brand protection to name a few. For more information on the key considerations brands should be aware of as they prepare for DPP adoption, and how Certilogo S.p.A. secure end-to-end and turn-key DPPs can be leveraged to meet regulatory demands while also driving innovation and sustainability read the full article on FashionUnited: https://lnkd.in/dG-M-tPE

We are delighted to have been a supporting partner of the European Fashion Alliance (EFA) networking event in Brussels. Certilogo S.p.A. Founder and GM, Michele Casucci delivered a keynote speech highlighting the potential value of secure end-to-end Digital Product Passports (DPPs) and their transformative impact on the fashion industry. This event gathered industry leaders, brands, and EU decision-makers, providing a platform for continued engagement in meaningful dialogue. By participating in these discussions, we aim to contribute to the development and implementation of DPPs, which are set to revolutionize the industry by enhancing transparency and sustainability. We extend our gratitude to Scott Lipinski, Ann Claes and the EFA team for their excellent organization of the event. Learn more:https://lnkd.in/dcun7uhj Photo Credit: Elodie Meunier

This week in Brussels, Certilogo S.p.A. Founder and General Manager, Michele Casucci, participated in the Round Table held by the European Fashion Alliance at the European Parliament alongside several industry experts. The event aimed to bring Members of the European Parliament, European fashion and textile organizations, and other key stakeholders into dialogue to shape a more sustainable future. The focus was on presenting the EFA “Status of European Fashion” report and EFA Manifesto, as well as discussing how innovation can lead to sustainable change and accelerate the Green Deal in the fashion industry.

“We’re committed to empowering brands to leverage the full potential of DPPs, providing the expertise and technology they need to thrive in this evolving landscape,” Casucci said. “We see ourselves as not just a technology provider, but a strategic partner guiding brands on their digital transformation journey.” In this recent article published by WWD, Certilogo S.p.A. Founder and GM, Michele Casucci delves into the impact of #DigitalProductPassports and the value brands can generate from this innovative technology.

Participating in this major industry event was an incredibly rewarding experience, allowing us to share our expertise on the benefits of end-to-end digital product passport solutions. Our involvement provided a platform to highlight how these solutions can enhance transparency, consumer trust, and sustainability in the fashion industry.

Last month industry leaders from renowned fashion and luxury brands, came together for the first knowledge luncheon held at #BofVOICES co-hosted by Michele Casucci, founder and general manager of Certilogo S.p.A., and Robin Mellery-Pratt-Pratt from The Business of Fashion. The discussion featured insights on key challenges including leveraging connected products to build an in-brand resale offering, utilizing digital product passports to ensure brand protection and protect brand integrity, and enhancing CRM strategies with storytelling and tech-enabled connections. Learn more about the engaging discussion: https://lnkd.in/dDH84edd Photo Credit: Getty Images for the Business of Fashion

We are proud to support Save The Duck's Orange Friday initiative, which promotes customer awareness by providing them tools to repair, care, and resell their jackets. With the Digital Product Passport implemented in collaboration with Certilogo S.p.A., customers can authenticate and "click to resell" their garments on eBay, actively participating in next-generation #circularity services. Learn more: https://lnkd.in/dD_sW8r9

We are truly honored to have supported this initiative led by Fashion Council Germany, eBay Deutschland, and Oxford Economics. In our white paper, "Catalysts for Change," Certilogo S.p.A. Founder and GM, Michele Casucci, and Head of Strategy and Business Innovation, Rossella Munafò share insights into the value of Digital Product Passports and what brands can expect from the introduction and widespread adoption of this game-changing technology in the fashion industry.