Our Creative Director Chris Miller had the pleasure of sharing insights with IULM University’s Communications students, offering a glimpse into how we design, invent, and create for a diverse range of clients and challenges. We’re thrilled that they captured the message perfectly - just as Sara Montecchi did in her post! 😊 A big thank you to Alessandro Villa for the invitation! Looking forward to the next opportunity to collaborate. #design #education #creativity
Today, during my Creativity and Design class at IULM University, I had the opportunity to attend a truly inspiring presentation by the Creative Director of Design Group Italia. He walked us through the creative and strategic processes behind some of their most iconic projects for brands like BlueLagoon and PepsiCo, revealing how great design is not just about aesthetics but also about storytelling, innovation, and user experience. It was fascinating to see how design can shape brand perception, create emotional connections, and solve real-world challenges. This session reinforced how creativity, when paired with strategy, becomes a powerful tool for impact. A huge thank you Chris Miller for sharing such valuable insights! Looking forward to applying these learnings in future projects.