Egeo Digital Design Studio

I’m incredibly proud to have been part of the MOOD project, and attending the Final Conference in Rome on November 27-28, 2024, was a deeply meaningful experience for me. The event was a true highlight, featuring numerous brilliant experts who shared their insights and delivered exceptional speeches on the vision of epidemic intelligence and preparedness for future pandemics. I would like to extend my heartfelt thanks to all the co-organizers for their dedication and hard work. It was an honor to collaborate with such a fantastic team. This clip summarizes the spirit of the MOOD project and the final conference, thanks to Elena Arsevska, Wim Van Bortel, Rizzoli Annapaola, Tomislav Hengl, Paolo Tizzani, Flavia Riccardo, Joacim Rocklöv, Lorenzo Pezzoli, and Wanda Markotter. Many thanks to Egeo Digital Design Studio team for the video.

❌ "Key Performance Indicator" THESE are the real KPIs that matter: 1️⃣ Keep People Informed One of the fastest paths to engagement? Transparency in your comms. And not just data btw. But the WHY behind your decisions. 2️⃣ Keep People Interested "Tasks" only motivate people so far. What REALLY motivates people? Listening to their needs. Think 2-way comms. Not top down. 3️⃣ Keep People Involved You can NEVER repeat your "why" too much. Design your culture and comms this. The bigger picture you're serving. 4️⃣ Keep People Inspired Goals and performance metrics are FUNCTIONAL. You need to think of the EMOTIONAL side. What do your people really want? Listen and engage with them. Then help them achieve it. -- 💡 Pro tip: Use your EXP to create visible connections between daily work and larger purpose. When people see their impact, inspiration follows naturally. -- h/t Robertson Hunter Stewart: KPIs A New Approach -- 👋 P.S. How are you keeping your people inspired? Share your tips below y'all!

Il nuovo paper di IAB Italia offre un’analisi dettagliata sull’evoluzione dell’ #InfluencerMarketing. Con il 93% della popolazione digitale italiana attiva sui social e una media di 34 minuti al giorno trascorsi su queste piattaforme, il fenomeno è tra quelli da osservare stabilmente in termini di evoluzione e variabili di opportunità. Il documento esplora i vari trend, come la predominanza del formato #video, l’ascesa di TikTok e l’integrazione tra YouTube e la #TV, e offre una buona fotografia sulle preferenze dei #consumatori. Allo stesso tempo, approfondisce le dinamiche di buying, l’importanza di #KPI adeguati e l’urgenza di una regolamentazione adeguata per affrontare le sfide legate alla misurazione e alla trasparenza. Il #report è disponibile a questo indirizzo: https://lnkd.in/dy86Jt3j

Disney’s 2024 Christmas ad isn’t just an ad It’s pure magic. Every year, brands compete for our hearts with holiday ads.  But this one? Disney’s “The Boy & The Octopus” Christmas ad for 2024 is in a league of its own. Here’s why it’s a storytelling masterpiece: 1️⃣ Emotion Over Product This ad isn’t selling merch—it’s selling magic. The story revolves around the warmth of family, nostalgia, and the wonder of childhood. One standout moment? A child handing over a cherished ornament to their sibling, perfectly capturing the bittersweetness of growing up. 2️⃣ Universal Themes From the excitement of decorating for Christmas to the quiet reflections on the passage of time, it taps into emotions we all share. No matter who you are or where you are, it resonates. 3️⃣ Perfectly Paced Storytelling From the very first frame, you’re drawn into the world they’ve created. The stunning visuals, the carefully chosen music, and the little heartfelt moments all build to an ending that tugs at your heartstrings. 🎁 Takeaway for Marketers: ↳ Great storytelling isn’t about showing your product—it’s about making people feel something. ↳ Your brand’s values, emotions, and aspirations should shine brighter than your logo. ↳ The best ads don’t sell—they connect. Disney reminds us that the magic of marketing isn’t in the details—it’s in the feeling. 💬 What’s your favorite holiday ad of all time? ♻️ Share this with your team to bring some storytelling magic to your next campaign! ✅ Follow Tom Wanek for weekly insights into creative campaigns and bold branding.

YouTube is the second largest search engine in the world after Google. That means your archived content is a goldmine for new reach and revenue potential – if you use it strategically. In this chat with Carlo De Marchis, we discuss new ways for Right Holders to unlock new reach and maximise archive content such as: 1. Repurposing old content: Even clips from 10 years ago can be transformed into engaging highlights or full-length re-uploads, particularly for sports organisations. 2. Video SEO: Increase discoverability by optimising for search by ensuring your titles, descriptions, and tags target relevant keywords. Make it easy for new audiences to find and engage with your legacy content. 3. Collaborate with Content Creators: Creators can help amplify your reach, introducing your classic content to entirely new audiences. When we see Right Holders get this right, they start to unlock real revenue from content that would otherwise gather dust! P.S. If you're not maximising your archive content yet, it’s time to start. DM me to learn how we can help you unlock this opportunity.

They say-> "We must redefine our brand." Changing your logo does not equal changing your brand. A brand is: - People's perception of your name - Customer stories shared - Product or service consistency - Values upheld - Problems solved effectively - End-to-end experience quality The logo is just the beginning. Most of your brand lies beneath. When considering rebranding, ask: - What perception change do we seek? - No change, no rebrand, just a new logo. - Seeking a complete shift? It's a new business. - In between? Time to align everything. A strong brand isn't about appearances – it's about fulfilling promises consistently. That's how to stand out and last. Share your thoughts in the comments on what makes a strong brand! PS: Thanks to Kevin Russell for this amazing carousel #brand #logo #marketing #rebrand #strategy

This isn’t just a trend, it’s a must have strategy. I’ve been in the YouTube industry since 2006, working with sports, music and entertainment organisations of all sizes. 📈 And I’ve never seen anything like the growth driven by Shorts. 📱 Millions of new users are flocking to content because it’s seen as more entertaining, and many are becoming lifelong fans. 🔝 The reach and engagement potential, especially in new markets, is unparalleled. ❌ Yet people still neglect incorporating shorts as a key part of their strategy! Clip from my chat with Carlo De Marchis on the A guy with a scarf Podcast.