Fendi

Marking the launch of the Mamma Baguette, Fendi partners with British pop artist JADE who brings her new song to the exclusive campaign.

The Maison is pleased to unveil its newly renovated Milan headquarters in the vibrant Via Solari fashion district. Behind the red brick façade, which retains the building's refined industrial charm, the structure will house offices, showrooms, and fashion shows, beginning with the Women's and Men's Fall/Winter 2025-26 show on February 26. The renovation focused on maximizing natural light, in line with the design of Fendi offices worldwide as well as Fendi Factory, the Maison's leather goods production center in Capannuccia, Tuscany. Completing the new space is a testament to the Maison's continued partnership with Fondazione Arnaldo Pomodoro: two costume-works created by the artist are now displayed at the Solari 35 entrance hall: Costume di Didone (for Dido, Queen of Carthage by Christopher Marlowe, staged in Gibellina in 1986), and Costume di Creonte (for Oedipus Rex by Igor Stravinsky performed in Siena in 1988).

Born in the late 1990s as a tribute to the Maison's founder Adele Casagrande Fendi, the Mamma Baguette makes its return for #FendiSS25, its beloved archival silhouette reimagined in buttery soft nappa leather. The bag is completed with a drawstring closure to exalt its supple appeal while its signature buckle is inlaid with leather in a nod to the Maison's craft heritage. #FendiBaguette

Fendi wardrobe pillars become sartorial puzzle pieces in the Spring/Summer 2025 campaign starring #FendiAmbassador Ren Meguro, created under the direction of Nico Vascellari. The #FendiSS25 collection by Silvia Venturini Fendi is now available for pre-order exclusively on the Maison's website.

An amalgam of epochs, moods, and techniques are woven throughout the Spring/Summer 2025 campaign photographed by Steven Meisel. Drawing from the zeitgeist of 1925, the year of Fendi's founding, the collection brings together Art Deco inspiration, the Maison's ready-to-wear and couture traditions, the hand and machine-made, evening and daywear, in an elevation and celebration of the everyday. The #FendiSS25 collection is now available for pre-order exclusively on the Maison's official website.

From Rome to Shanghai, New York, Tokyo, and Milan, capturing the essence of a century of daring craftsmanship, a sculptural golden ribbon flows through Fendi boutique windows to mark the Maison’s 100th anniversary. In the story of Fendi from 1925 to 2025, craftsmanship is not merely a detail—it is part of the narrative, with every gesture telling a story of artistry and dedication. Gold accents, elegant calligraphy, as seen in Karl Lagerfeld’s famous sketch of Carla Fendi, and intricate #FendiSelleria are all key elements as the Maison honours its past while stepping into the future.

Capturing the essence of a century of daring craftsmanship, a sculptural golden ribbon flows through Fendi boutique windows to mark the Maison’s 100th anniversary. In the story of Fendi, from 1925 to 2025, craftsmanship is not merely a detail—it is part of the narrative, with every gesture telling a story of artistry and dedication. Gold accents, elegant calligraphy, as seen in Karl Lagerfeld’s famous sketch of Carla Fendi, and intricate #FendiSelleria are all key elements as the Maison honours its past while stepping into the future.

Fendi is pleased to welcome Bang Chan, leader and member of the K-pop boy band Stray Kids, as the newest #FendiAmbassador. “I felt an immediate connection to Fendi with its creative and fun spirit, it is my honour to join the Fendi family in its 100th anniversary year, which makes it even more special.” – Bang Chan This partnership marks an exciting new chapter for both Fendi and Bang Chan, promising innovative projects that will resonate within the realms of music and fashion. Starting 23 January, the #FendiSS25 collection will be available for pre-order exclusively on the Maison's website.

Mixing music, fashion and art, Fendi emphasizes its DNA of constant research. To the synth-pop beat of "Little Man" by Little Dragon, simple yet meaningful moments of connection between three women, the city of Rome, and the #FendiPeekaboo Soft Small bag are explored by director Emir Eralp. As the women cross the Eternal City to enjoy a film together, they embody the new attitude of the latest silhouette by Silvia Venturini Fendi, carrying it over the shoulder, crossbody and by hand.

Fendi is pleased to welcome new #FendiAmbassador MINA. To mark the occasion, the star was captured with the new Peekaboo Soft Small. Debuted on the #FendiSS25 runway, the latest iteration of the icon introduces a new attitude, blending timeless codes with the Maison's dedication to craftsmanship in a versatile silhouette. #Japan