Filmmaster

- 1 Year to Winter Paralympic Opening Ceremony Let's throwback to the unforgettable opening of the Rio 2016 Paralympics From breathtaking stunts to heartfelt moments, the Rio 2016 Paralympic Opening Ceremony was a true celebration of passion, resilience, and inclusion. Some highlights: ✨ Aaron "Wheelz" Fotheringham’s epic wheelchair stunt ✨ The inspiring Parade of Nations, featuring the first-ever Paralympic Refugee Team ✨ Clodoaldo Silva lighting the Paralympic cauldron, symbolizing determination ✨ Plus, a look ahead to Milano Cortina 2026—who’s excited?! 💬 Which moment gave you chills? Tell us in the comments! #Paralympics #StrongerThanEver #ParalympicGames #Inclusion #SportsForAll #MilanoCortina2026

1️⃣ 🔥 ONE YEAR TO GO! Only one year to go until the Milano Cortina 2026 Paralympics! In just one year, we’ll witness an incredible event that will fill us with emotion and have us cheering like never before! -1 to the Paralympics! We can’t wait! #MilanoCortina2026 #Paralympics International Paralympic Committee Comitato Italiano Paralimpico

Bringing Stories to Life with Crédit Agricole Italia ☕ The power of storytelling, Il Caffè is the perfect example of how a simple yet meaningful setting can transform the way a brand connects with people. This new integrated campaign for Crédit Agricole Italia, conceived by FCB Partners and brought to life through our cinematic production, reimagines the classic café as a space for conversation, trust, and shared aspirations. Under the direction of Daniele Luchetti, and with a soundtrack that evokes warmth and authenticity, we created a campaign that blends traditional and digital media, delivering a narrative that feels personal and real. A project that speaks to the essence of Crédit Agricole’s commitment: acting every day for tomorrow. #Filmmaster #FCBPartners #CréditAgricoleItalia #IlCaffè #CinematicStorytelling #CreativeAdvertising #BrandNarrative

Grande Alleanza - Squadra Grande Pensa in Grande. 📍 Convention annuale Alleanza Assicurazioni | 6 febbraio 2025 | Genova Un evento che ha trasformato il teatro in una vera arena sportiva, grazie a scenografie immersive, storytelling d’impatto e un palco dinamico con pavimento LED in continua evoluzione. 🔹 1.000 ospiti live e 6.000 collegati da 16 location 🔹 Mediacube sospeso, billboard LED e lighting design in movimento 🔹 Un anchorman d’eccezione per un pubblico parte attiva dello show Un format che ha portato in scena energia, risultati e spirito di squadra! Read more: https://lnkd.in/dXQ6rsX9 Davide Tappero Merlo Milano Music Consulting Bonsaininja Plesh 24oclock.srl #Alleanza2025 #ThinkBig #Filmmaster #EventiCorporate #AlleanzaAssicurazioni #Storytelling #Innovazione

Reggio Calabria tra le finaliste per il titolo di Capitale Italiana della Cultura 2027 Il percorso di candidatura di Reggio Calabria – Cuore del Mediterraneo ha raggiunto un momento cruciale con l’audizione presso il Ministero della Cultura. Un’occasione straordinaria per valorizzare il patrimonio storico, artistico e identitario della città, proiettandola su una vetrina nazionale e internazionale. La cultura non è solo memoria, ma leva strategica per lo sviluppo del territorio. Un progetto come questo non è solo un riconoscimento, ma una potente operazione di marketing territoriale, capace di attrarre turismo, investimenti e nuove opportunità.

"Grande Alleanza - Squadra Grande Pensa in Grande." Convention annuale di Alleanza Assicurazioni | 6 febbraio 2025. Magazzini del Cotone. Genova Un evento dal forte impatto visivo, dove scenografia e storytelling hanno trasformato il teatro in un'arena sportiva avvolgente per un’esperienza energica e memorabile. Elemento centrale della scena, un grande pavimento LED pensato per scardinare i tradizionali confini del palco, rendendo lo stage un campo da gioco dinamico in continua trasformazione, una superficie su cui alternare scenari ed amplificare messaggi. A completare la macchina scenica, un impianto multiscreen con un mediacube sospeso, billboard led ai lati e 4 maxi schermi fuori misura integrati ad un progetto di lighting design accurato e in continuo movimento al servizio di un format che parla di risultati, energia, ritmo e performance. La prima convention diffusa di Alleanza nella quale il pubblico ha vissuto l'esperienza di una vera e propria arena sportiva, scaldata dalla partecipazione di oltre 1.000 ospiti live e più di 6.000 persone collegate da 16 location in tutta Italia. Ad amplificare le atmosfere e scandire il ritmo, la conduzione di un anchorman professionista, elemento distintivo degli stadi e propulsore dell'ingaggio del pubblico che è stato parte attiva del format attraverso cori, coreografie sugli spalti e collegamenti live, in particolare nel segmento dedicato agli Awards. Lo storytelling è stato sviluppato intorno a messaggi e valori chiave nel mondo dello sport che hanno dato vita a metafore visive di grande impatto a supporto dei messaggi di ciascun relatore. Una chiave narrativa immediata e trasversale attraverso il management di Alleanza, ha condiviso visione e strategie per il futuro, trasmettendo grandi valori di coesione e spirito di squadra. Read more: https://lnkd.in/dXQ6rsX9 #Filmmaster #EventiCorporate #AlleanzaAssicurazioni #Storytelling #Innovazione Davide Tappero Merlo Milano Music Consulting Bonsaininja Plesh

From 18 to 20 February 2025, Ljubljana hosted the 17th CONVENTA, an event organised for the European meetings industry. Over time, it has transcended the concept of the traditional trade fair, establishing itself as an essential hub for event organisers seeking new destinations and locations in the New Europe. This year's event went beyond a simple trade fair, becoming a laboratory for innovation, sustainability and strategic connections. Our Creative Director Adriano Martella, who attended the event as a speaker, highlighted how events can be sustainable by changing the perception of how they are organised and experienced. Emphasising that, in order to create an innovative event, it must have three principles plus one: organicity, dynamism, perspective and the human factor! During the event, Adriano led the audience on a journey through the power of beauty and iconic experiences, reminding them that we must nourish our sense of aesthetics, celebrate human connections and universal values, create worlds that ignite the imagination and seek iconic, minimalist moments that touch the heart. Adriano’s hints reminded us that truly impactful events go beyond, they evoke emotions, spark imagination, and redefine the way we connect. A powerful vision for the future of event design. Thanks to CONVENTA and Gorazd Cad for hosting Adriano and Filmmaster, and giving us the opportunity to meet Josh Stinton, Stéphanie André, Petra Stušek and Colja Dams.

From China to Italy: a symbol of pride and future A symbolic but meaningful sign that officially started an extraordinary journey towards the 2026 Winter Olympic Games. Milano Cortina 2026 will not only be a sporting event: it will be a unique opportunity to show the world who we are. It will be a time to celebrate our roots, enhance our Italian cultural heritage, and demonstrate our ability to innovate while keeping traditions alive. It will be a stage to exalt the beauty of our mountains, the warmth of our people and the passion that distinguishes us. The challenges are many, but the determination of those working on this dream surpasses them all. We are building something great, something memorable. The countdown has begun, we are ready to write a new chapter in Olympic history and to do so with the pride of representing our country and its excellence.

Is the Halftime Show the ultimate spectacle in entertainment? Are we witnessing the next evolution of the “pill show” concept? A format where emotions, visual effects, and a compelling narrative are condensed into just a few minutes, leaving a lasting impression. The future of live events continues to unfold—what’s next in the race to exceed expectations? read more: https://lnkd.in/ewxVQVnY

🚗 How a Single Blue Pill Made the FIAT 500X Unforgettable FIAT made history by airing the first Italian commercial during the #SuperBowl with their "Blue Pill" advertisement for the 500X. The "Blue Pill" commercial was the first Italian commercial to be aired during the Super Bowl. The commercial, created by The Richards Group, produced by Filmmaster and directed by Antony Hoffman, premiered at the Paris Motor Show in 2014 and was later broadcast during Super Bowl XLIX in 2015. FIAT launched one of its most iconic advertising campaigns—"Blue Pill"—to introduce the 500X, a bold and powerful evolution of the classic 500. Set in the charming Tuscan village of Pitigliano, the commercial follows an elderly man whose blue pill accidentally lands in the fuel tank of a FIAT 500, magically transforming it into the larger, stronger, and more adventurous 500X. The clever storytelling, humor, and unmistakable double entendre made this campaign a viral success, premiering at the Paris Motor Show and captivating audiences worldwide. Beyond the laughs, this ad perfectly positioned the FIAT 500X as a modern and dynamic crossover, blending heritage with innovation. It’s a great example of how creative storytelling can drive brand awareness and make a lasting impression. see more: https://lnkd.in/dFyGkkJB #Marketing #Advertising #FIAT500X #BrandStorytelling #AutomotiveInnovation #CreativeMarketing