Firenze Fiera S.p.a.

The new Brand Identity of Firenze Fiera was officially launched – a new identity to change the present and imagine the future. The event saw the presence of Lorenzo Becattini, President of Firenze Fiera, Eugenio Giani, President of Regione Toscana, Laura Sparavigna, Councillor of Contemporary Services for the Comune di Firenze, and Maria Beatrice Piemontese, representing the Chamber of Commerce of Florence. Firenze Fiera is rapidly growing and is facing significant changes, both for its locations and its financial performances in 2024, doubling its revenue in comparison with 2023, and finally overcoming the critical times of lockdown. This context represents the ideal scenario to launch a new brand symbolising the changes in the company. The graphic restyling reflects a new identity and a strategic path that aims to enhance the beauty and the uniqueness of its venues. A perfect mix between past and future, culture and innovation, integrating tradition, contemporaneity, and sustainable technologies.

A new identity to tell a unique experience. Yesterday, we presented the new Firenze Fiera logo, strengthening the bond between each venue and Firenze Fiera's identity. From the walls of the Fortezza da Basso to the windows of Palazzo degli Affari, up to the architectural details of Villa Vittoria - the new logo connects the distinctive features of its prestigious locations, transforming them and bringing them together to form an "F" shape, and thus visually reuniting all its historic venues in a single sign. In these timeless places, deeply linked with the heart of the city, every event is not only a meeting, but also an experience that aims to inspire, connect, and transform.

On 29th and 30th November 2024, the Palazzo degli Affari in Florence will host the 31st National SITI Conference, a crucial event for the world of medical emergencies and intensive care medicine. Led by a committee of experts chaired by Gabriele Sganga, the conference will gather over 500 health professionals to discuss key subjects such as intensive care resuscitation, sepsis, transplants, and the use of AI in clinical contexts. Thanks to scientific sessions, round tables, and single-issue symposia, participants will have the opportunity to be updated on the latest findings and technologies, exchanging best practices and knowledge in this sector. This event will also offer training credits, making it an important opportunity for professional growth. 📍 Palazzo degli Affari – Florence, November 29-30, 2024 FIMO Congressi srl

From 28th to 30th November 2024, the Fortezza da Basso will once again host the 41st National SIMG Congress - one of the most important events for over 2,500 general practitioners coming from all over Italy. Organised by Euromediform, this event aims to provide practical tools and critical updates to face the challenges of family medicine, and to improve the quality of primary healthcare. Since many years, the SIMG Congress has chosen Firenze Fiera’s venues, once again proving to be the ideal solution thanks to the ability to welcome large events inside versatile spaces that are close to each other. This environment facilitates discussion among participants, encouraging moments of professional sharing. 📍 Fortezza da Basso – Florence November 28-30, 2024 SIMG, Società Italiana dei medici di Medicina Generale e delle cure primarie

The conference “Conoscere e riconoscere l'infanzia - Dalla Toscana politiche e pratiche” (Knowing and Acknowledging Childhood – Policies and Practices from Tuscany) opens today at Palazzo dei Congressi. Until 30th November 2024, over 500 participants will discuss fundamental themes such as policies for childhood, educational services, and the best experiences on the Tuscan and national territory. Special attention will be given to the European policies of ECEC (Early Childhood Education and Care), and to the most recent social and educational research, to inspire new practices and perspectives for the future of children. This event puts childhood under the spotlight, with the Regione Toscana promoting a national and European dialogue.

🎉 Together with OIC Group and Fondazione Destination Florence, we won the 1st National Prize “Congresso Sostenibile” (Sustainable Congress) for the World Landslide Forum, that gathered 1,100 participants from 69 countries in Florence in November 2023. 🌍 This acknowledgement rewards the shared efforts of all the players involved towards sustainability. Since the early planning stages, the theme of environmental protection was crucial, in line with the subject of the congress – geology applied to landslides. Florence was chosen as hosting city thanks to its leadership in the Green and Blue Index 2023, and to its participation in the “100 Climate Neutral and Smart Cities” European Programme. ✔️ OIC Group and Firenze Fiera guaranteed a 100% sustainable congress, involving renewable energy, eco-friendly materials, and low emissions for gadgets, promotional kits, catering, and other services. Both companies are ISO 20121 certified for sustainability (2024-2027). 🤝 This award celebrates an extraordinary collaboration with one single goal – a sustainable event to respect the values of the environment.

Promoted by the Italian Society of Paediatrics, the 79th Italian Congress of Paediatrics SIP (Società Italiana di Pediatria) is successfully taking place at Palazzo dei Congressi and Palazzo degli Affari until 23rd November. For four consecutive days, over 2,000 paediatricians have gathered to discuss the most urgent themes concerning children's health - poverty, health education, emerging viruses, climate change, mental and physical health, and much more. Prof. Annamaria Staiano, Chair of the Congress, underlined the importance of leaving no child behind, protecting every infant from situations of hardship and injustice. We are delighted to host this event focusing on the welfare of children, looking to the future with awareness and responsibility.    

The Spadolini Pavilion was renewed! During the summer break, we took the opportunity to work on the ground floor ceiling. Designed in the 1970s by Pierluigi Spadolini, the ceiling featured a refined geometric composition in the modernist style, typical of the Florence architect. While respecting this architectural heritage, we replaced the original elements with more innovative solutions, improving acoustics and lighting without altering the historic identity of this place. 📍 Visit our website and contact us to plan your next event: firenzefiera.it.

The 2024 UIA Associations Round Table Europe hosted at Palazzo degli Affari has now ended, and it has been a great success!   The event has been promoted by the Union of International Associations - UIA and supported by a brilliant collaboration among Firenze Fiera, Fondazione Destination Florence and OIC Group. The 18th edition of the Round Table has brought delegates from around the world to Florence to share best global practices and discuss how associations can contribute to the United Nations' Sustainable Development Goals. “It’s Up to Us” – this was the theme of the event that fostered active participation on key issues for associations, PCOs, and convention bureaus, promoting a positive change. During the event, Fondazione Destination Florence, Firenze Fiera S.p.a. and OIC Group introduced the Low Vision case study which is related to the ISLRR International Conference which will be hosted in our venues in 2025. The city is ready to welcome this major event with accessible services, ensuring an engaging and inclusive experience for all participants.

🎌 Japanese culture returns to Florence with the 24th edition of the Japanese Festival 2024, organized by Lailac ETS. From 16th to 17th November 2024, the Fortezza da Basso will turn into a corner of Japan welcoming over 2,000 enthusiasts, ready to dive into Japanese art, tradition and entertainment. Thanks to the presence of high-level artists and masters, this festival will offer an unforgettable experience, amidst live performances, engaging workshops, and many other activities related to Japanese culture. Access will be from ‘Porta Soccorso alla Campagna’ Gate, with a suggested minimum offer of €5 (admission is free for children up to the age of 10). If you are a member of Lailac, admission is free for you, and you might be accompanied by two other persons who will be able to “skip the line” with you, always with a suggested minimum offer of €5. Would you like to know more about the programme? Visit the website and delve into Japanese culture: https://lnkd.in/dQp2VcrC 📍Fortezza da Basso - Florence
 November 16-17, 2024 #FestivalGiappoonese2024