The new Brand Identity of Firenze Fiera was officially launched – a new identity to change the present and imagine the future. The event saw the presence of Lorenzo Becattini, President of Firenze Fiera, Eugenio Giani, President of Regione Toscana, Laura Sparavigna, Councillor of Contemporary Services for the Comune di Firenze, and Maria Beatrice Piemontese, representing the Chamber of Commerce of Florence. Firenze Fiera is rapidly growing and is facing significant changes, both for its locations and its financial performances in 2024, doubling its revenue in comparison with 2023, and finally overcoming the critical times of lockdown. This context represents the ideal scenario to launch a new brand symbolising the changes in the company. The graphic restyling reflects a new identity and a strategic path that aims to enhance the beauty and the uniqueness of its venues. A perfect mix between past and future, culture and innovation, integrating tradition, contemporaneity, and sustainable technologies.
-
+ 2