IP4SME

🔴 Unlock the Power of IP: Free Course🔴 Building a competitive and successful enterprise is a long and winding #road with many challenges. In this journey, Intellectual Property is an indispensable asset to enhance your business and build a strategic and competitive advantage. To learn how to manage IP at each #step participate in this #free #of #charge course funded by the European Commission on the value of IP. Each #step completed is one more mile towards your business #goals. To register and find more information, click here 👉 https://lnkd.in/e7m5a4Rh

💊 Managing IP in Technology Transfer in Pills💊 On September 11, we hosted the final Managing IP in Technology Transfer workshop. This session, moderated by IP expert Elio De Tullio (De Tullio & Partners), saw a dynamic discussion on key challenges and strategies for SMEs navigating the complex landscape of intellectual property and innovation. We were honored to have Phyllis Leah Speser, a renowned figure in technology transfer with over 45 years of experience, as our keynote speaker. Phyllis Leah Speser shared valuable insights on how SMEs and researchers can leverage IP to create real business impact. During the session, our speakers address some important issues: 📌 Understanding the #value of #IP: #IP is not just about protecting ideas but about defining tangible #assets that provide measurable benefits. #Technology and #IP should be seen as tools to create real value, contributing directly to products or services that meet market demands. IP's value is negligible if it does not translate to tangible business outcomes. 📌The role of a product innovation strategy: Successful #IP utilization requires a strong product #innovation #strategy that aligns with business objectives. Companies need to ensure their technology and innovation efforts are guided by clear, customer-driven goals. IP should only be pursued when it directly supports marketable products. 📌Managing risk in tech transfer: Bringing immature technologies to market involves navigating multiple risks. Companies must focus on maturing technology to the point where it can be effectively commercialized. This involves not only internal execution but also understanding the broader market ecosystem and adoption chains. 📌The importance of ecosystem collaboration: Innovation does not happen in isolation. It requires a robust support ecosystem, including legal, financial, and consulting services. Universities, SMEs, and larger corporations must collaborate closely to reduce risk and drive innovation. 📌Investment in #Innovation: As technology risk decreases, financial investment requirements increase. SMEs should leverage government programs and venture capital to support their innovation journey, ensuring they have the resources to mature technologies for market readiness. 📌Bridging the gap between Academia and Industry: A key challenge in tech transfer is bridging the gap between academic research and real-world application. Universities need to align their research with market needs, while companies should actively engage with academic institutions to foster practical innovation. If you want to learn more about our final workshop, watch the full video here 👉 https://lnkd.in/dYZ-b5YP

🌟 From Research to Reality: Managing IP in Technology Transfer 🌟 IP4SME is excited to present our 5th and last workshop: Managing IP in Technology Transfer, where we’ll explore how to effectively manage Intellectual Property to transform research outcomes into impactful innovations. Join experts Elio De Tullio (De Tullio & Partners) and Phyllis Leah Speser (Ίδρυμα Έρευνας και Καινοτομίας/Research and Innovation Foundation) as they discuss: 💡 Identifying potential IPRs in research; 💡 Mitigating ownership risks and avoiding disputes; 💡 Key strategies for technology transfer, including licensing; 💡 Leveraging essential services like patent landscapes and freedom to operate. 📅 Date: Wednesday, September 11 ⏰ Time: 12:00 CET 📍 Location: Online (Zoom) 📌 Don’t miss this opportunity to gain actionable knowledge on effective IP and technology transfer practices! Secure your spot here 👉https://lnkd.in/e7m5a4Rh

💊 IP and Finance in Pills 💊 Our recent workshop on #IPValuation highlighted how SMEs can leverage intellectual property as a strategic asset for business growth. Here are the key takeaways: 💡IP Valuation as a Decision-Making Tool for SMEs: the session emphasized that intellectual property (IP) valuation goes beyond regulatory requirements or litigation purposes. For SMEs, it is crucial to make informed strategic business decisions. By understanding the financial value of their IP (e.g., patents, trademarks, and trade secrets), SMEs can optimize investment decisions, enhance their competitiveness, and explore new opportunities for growth and financing; 💰Overcoming SME Reluctance and Financial Constraints: SMEs are often hesitant to invest in IP valuation due to the perceived cost and uncertainty about its benefits. However, accurate IP valuation can unlock financing options, including collateralizing IP for loans. Proper valuation helps justify the cost by enabling SMEs to present a clear picture of how their IP drives profitability and supports business growth; 🔍Valuation Methods:  The #CostApproach involves determining the cost to replace the IP asset, providing a clear view of its financial worth. The #MarketApproach estimates the value by analyzing comparable transactions, such as licenses, giving context to what similar IPs are valued at in the market. Finally, the #IncomeApproach (Relief from Royalty) calculates value based on the hypothetical royalties a company would pay to use the IP if it didn’t own it. This method is particularly useful for patents and trademarks and involves analyzing market data on licensing transactions to gauge the IP's potential revenue; 🤝 Multidisciplinary Expertise: IP valuation is a multidisciplinary field. It involves legal experts to analyze the strength of IP rights, market experts to assess competitive advantages, and financial analysts to project the potential financial impact of the IP. For SMEs, accessing this expertise is essential for producing an accurate valuation that reflects both legal and market realities. The session was very insightful and productive! A special thanks to our speakers Elio De Tullio and Brian Buss, CFA for the insights! Watch the full video here 👉 https://lnkd.in/dXNa3uV8 📅 Don't miss our next workshop on Managing IP in Technology Transfer on September 11th at 12.00 pm CET! Secure your spot here 👉 https://lnkd.in/e7m5a4Rh

🔴 Spoiler Alert 🔴 🔍 Here is a little anticipation of the upcoming workshop on IP and Finance! The World Intellectual Property Organization – WIPO is at the forefront of efforts to bring intangible asset finance into the mainstream, recognizing its potential to transform how businesses, particularly SMEs, access capital. As the global economy increasingly relies on intangible assets—like intellectual property rights (IPRs)—their value has soared, reaching approximately USD 74 trillion in 2021. Despite their significance, many businesses struggle to secure traditional financing due to lacking tangible assets, a gap that intangible asset finance could fill. Intangible assets can play a pivotal role in both debt and equity financing. For instance, IP assets can be pledged as collateral for loans or used to attract equity investments. However, the field of intangible asset finance is still emerging, with numerous challenges hindering its broader adoption, which include difficulties in accurately valuing intangible assets, limited experience among lenders and investors, and regulatory frameworks that do not encourage the use of intangibles as collateral. To overcome these barriers, #WIPO has developed a comprehensive #ActionPlan. This plan focuses on three main areas: raising awareness, building a strong evidence base, and equipping stakeholders with practical tools. #WIPO is leading high-level discussions to highlight the potential of intangible asset finance and is establishing expert groups to address technical challenges like valuation and accounting standards. Additionally, WIPO is working on country-specific reports to showcase successful practices and provide a roadmap for others to follow. Learn more about valuing Intellectual property rights by joining our upcoming workshop on Wednesday 4th, September at 5.30 pm CET. Don't miss this opportunity, secure your spot here 👉 https://lnkd.in/e7m5a4Rh

🚀IP and Finance: Unlocking the Financial Power of Your Intellectual Property🚀 Ever wondered how your intellectual property could be the key to securing funding and attracting investors? Don’t miss our upcoming workshop to explore the financial potential of IP for SMEs! 🗓 Date: September 4, 2024 🕕 Time: 17:30 CET 🌐 Location: Online (Zoom platform) In this workshop, with IP expert Elio De Tullio (De Tullio & Partners) and IP Valuation and Damages expert Brian Buss, CFA (CBIZ), we’ll explore the strategic use of intellectual property from a financial perspective. Our expert panel will guide you through the main methods of #evaluating and #valuing IPRs, showcasing successful cases where companies have leveraged their IP to secure funding, attract investors, and achieve strategic goals. 🎤 Engage in our interactive Q&A session and gain practical strategies to elevate your business. Secure your spot and get more details here 👉 https://lnkd.in/dnEEAN2c

⏮#IPUNWRAPPED ⏭ Today we bring you one significant development in Intellectual Property related to the European Union AI Act: 🔍 Meta CEO Mark Zuckerberg and Spotify CEO Daniel Ek have voiced concerns about European regulations on open-source artificial intelligence (AI), warning that the continent risks falling behind due to its complex rules. Despite Europe having more open-source developers than the U.S., the CEOs believe that fragmented regulatory structures stifle innovation and hinder developers. They emphasized that overlapping regulations and inconsistent compliance guidelines are creating unnecessary obstacles. The CEOs argued that a more streamlined and harmonized regulatory framework would accelerate the growth of open-source AI, benefiting European developers and the broader creator ecosystem. #Meta's AI plans, including the upcoming Llama multimodal model, are currently stalled in Europe due to regulatory issues, potentially leaving Europeans with AI products designed for other markets. The CEOs stressed that Europe's approach could cause it to miss a "once-in-a-generation opportunity" to lead in AI innovation. Read more here 👉 https://lnkd.in/dUNPKs79

🔍 Do you know that one of the world's most famous fantasy role-playing games built its success through a careful and rigid intellectual property protection strategy? That's right, the famous game #DungeonsandDragons can boast an extensive system of legal and other protection of its intellectual property that has contributed to its global success. Indeed, Gary Gygax, the co-creator of Dungeons & Dragons (D&D), made several strategic choices to protect the game's intellectual property and gain a competitive advantage. One of his primary strategies was establishing a strong #trademark and #brandidentity. #TSRInc., the company Gygax co-founded, registered the Dungeons & Dragons name as a trademark, ensuring that it became a recognizable and protected brand. This move prevented competitors from using similar names to market their games, making D&D synonymous with tabletop role-playing games. In addition to trademarking the name, Gygax ensured that the game's content was protected through copyright. Although game mechanics were challenging to copyright, Gygax focused on the specific expressions of these ideas, such as rulebooks, lore, character classes, spells, and artwork. By copyrighting these elements, Gygax safeguarded the creative aspects of D&D from being copied by competitors. Moreover, #TSR expanded the #D&D universe by producing a vast array of supplementary materials, all of which were similarly protected by copyright. This approach not only prevented copying but also encouraged ongoing customer engagement with the D&D ecosystem. #TSR was also known for its aggressive enforcement of intellectual property rights. The company issued cease-and-desist letters and pursued legal action against those who infringed on their trademarks or copyrights. This legal strategy deterred potential copycats and helped maintain #TSR's market dominance, securing D&D's position as the leading tabletop role-playing game.

Intellectual Property Pills for Breweries 🍺 Intellectual property rights are crucial for #breweries, safeguarding intangible assets such as logos, packaging designs, and recipes. Properly securing these rights can prevent competitors from capitalizing on your hard work and is often essential for funding and business transactions. #Trademarks are vital for protecting brewery branding. Registering trademarks for company names, logos, and sub-brands used for specific beer ranges ensures strong legal protection and marketing advantages. For example, Pioneer Brewing Company Limited’s trademark, UK00000000001, registered in 1876, underscores the lasting value of such protection. #Design rights cover the shape and design of bottles and packaging, with registered design rights in the UK protecting unique shapes, colors, and surface decorations for up to 25 years. Copyrights automatically protect creative works like marketing collateral and artwork for up to 70 years after the author's death. However, breweries must ensure written agreements are in place to secure ownership of these IP rights, especially when commissioning work from external designers or agencies. Contrary to common belief, brew recipes themselves cannot be protected by IP law. Instead, maintaining confidentiality through non-disclosure agreements and robust employment contracts is key. Famous examples include #KFC’s original recipe and #CocaCola’s formula. In conclusion, breweries must be proactive in registering IP rights, drafting clear employment and commission contracts, and maintaining confidentiality to protect their brand and products. Read more here 👉 https://lnkd.in/d3HUATJB

🔥 Are you aware that the Olympic Games have a complex system of intellectual property to safeguard their legacy and identity? The #Olympic #Games, renowned as the world's largest and most intricate sporting event, uniquely blend innovation, creativity, and sporting excellence. Central to maintaining the Games' distinct identity is a robust intellectual property (IP) system, particularly through #trademark protection, which includes the iconic five-ring Olympic symbol, national emblems, the official Olympic flag, and the design of the torches used in the games. For instance, the Olympic symbol is protected under the Nairobi Treaty on the Protection of the Olympic Symbol, administered by the World Intellectual Property Organization – WIPO. Countries parties to this treaty must prevent unauthorized commercial use of the Olympic symbol, ensuring it cannot be exploited without the express permission of the International Olympic Committee – IOC. In other words, companies cannot use the rings on their products or advertising without IOC approval, preserving the symbol’s exclusivity and prestige. By securing these trademarks and symbols, the Olympic Movement attracts significant revenue from corporate sponsorships, broadcast rights, and licensing deals. To make an example, major global brands like #Coca-#Cola and #Visa become official Olympic sponsors, gaining exclusive marketing rights and the privilege to use Olympic imagery in their campaigns. This financial support is vital, funding the Games and contributing to the worldwide development of sports and various humanitarian projects. Moreover, the Olympic Licensing Programmes, managed by the #IOC and National Olympic Committees, produce a wide range of official merchandise. This includes everything from apparel featuring the #2020 #Tokyo #Olympics mascots to commemorative pins showcasing specific Olympic events. These products not only generate revenue but also serve to promote and protect the Olympic brand, ensuring that only high-quality, officially sanctioned items reach consumers. Lastly, in the #digital #era, the #IOC has embraced platforms like YouTube and Instagram to engage with a younger audience, offering behind-the-scenes content and live updates. To combat online piracy, the IOC collaborates with digital platforms and utilizes advanced anti-piracy technology to monitor and remove unauthorized content. Hence, during the #Rio #2016 #Olympics, the IOC successfully worked with major social media platforms to ensure that unauthorized videos were quickly taken down, protecting the broadcast rights of official partners. Learn more about it here 👉 https://lnkd.in/ejwHbpS4