Italian Commerce Summit

The launch edition of the Summit was a day rich with important industry content but also lots and lots of high value networking. A huge thank you to everyone that participated and good luck as you try to get through the all-essential follow up 🤓 🤓 🤓

As we wrap up the Italian Commerce Summit, we were privileged to gain valuable insights from our final Main Stage sessions: 🌍 Fashion as Culture: Ivano Cauli, Chief Innovation Officer at Pitti Immagine, took us through the transformation of Hangzhou into a technology hub, sharing lessons in next-generation data analytics and the innovative use of livestreaming in fashion. 🤝 User-centric Strategies: Moderated by Vincenzo Cioffi , industry leaders including Alexandru Birleanu, Marouane Moustaid, and Francesco Agostinis engaged in an empowering discussion sharing their perspective on how to enhance user experience by placing people at the heart of e-commerce strategies. It’s been an exciting and insightful day, with many international industry leaders, experts and brands coming together to shape the future of e-commerce. A heartfelt thank you to all our speakers, partners and sponsors for their enthusiastic and precious participation! Follow us for more learnings, interviews, and exclusive content coming up in the next few weeks. #ItalianCommerceSummit #Ecommerce #Innovation #UserExperience #B2B

🚀 More insightful highlights from the Italian Commerce Summit afternoon sessions! We kicked off the afternoon with a series of insightful talks addressing how leading brands are tackling today's challenges and preparing for the future: 👗 Fashion E-commerce: Karolina Kozłowska, PhD Eng from ZEOS emphasized the importance of balancing sustainability and profitability with a customer-centric approach. She highlighted how efficient logistics and digitalization are key to overcoming these challenges. 💻 B2B Digital Transformation: Romolo Ganzerli shared how Wella Company turned market challenges into new business opportunities by shifting from a fragmented service model to a unified platform, enhancing coverage, profitability, and productivity. 📊 Consumer Insights for Growth: Danyal Syed Ali discussed the importance of leveraging data analytics to understand consumer behavior and preferences. He thoroughly illustrated how IKEA Canada employed this information to craft personalized offerings, create engaging marketing campaigns, and foster a sense of community, which resulted in increased customer loyalty and sustainable growth. We're looking forward to continuing the conversation and exploring more innovative strategies shaping the future of e-commerce. Stay tuned for further insights! #ItalianCommerceSummit #Ecommerce #Sustainability #B2B #RetailInnovation

🎤 Morning Highlights from the Main Stage! This morning's sessions were packed with insights and forward-thinking strategies shared by top leaders in the e-commerce landscape: ✨ Retail Media: Francesco Sodano showcased the pillars of MediaWorld's pioneering Retail Media strategy, highlighting the importance of a full-funnel, omnichannel approach to unlocking a new frontier of communication that empowers the whole industry while allowing the single players to boost their ROAS and make data-driven strategic decisions. 🎨 Digital Product Development: Stephanie Weber discussed the importance of integrating insights on users' emotional responses and cognitive biases in the UX design process, providing several useful tips based on Fielmann's experience and highlighting how aligning products with real human needs can deepen user engagement, ensure a seamless experience and improve overall results. 🌐 Omnicommerce Strategy: Marco Trada's keynote explained how Leroy Merlin managed to embed omnicommerce into its DNA, seamlessly integrating online and offline points of contact to accompany customers throughout each touchpoint of their journey and ensure stronger customer loyalty. Stay tuned for more insights as we continue the journey! #ItalianCommerceSummit #EcommerceInnovation #RetailMedia #UserExperience #CustomerExperience #Omnichannel

The wait is over: the first edition of the Italian Commerce Summit is here! Welcomed by an energizing speech by our Summit Director Lucy James, experts and industry leaders have joined us this morning in the beautiful setting of Superstudio Più for a day dedicated to sharing insights and pioneering strategies. Together, we’re diving into the future of e-commerce and tackling both today’s challenges and tomorrow’s opportunities. We’re excited for the valuable learnings ahead—stay tuned for updates! #italiancommercesummit #ecommerce #leadership

We're so glad that Synesthesia's Ileano Testa will be speaking at the Summit tomorrow. He's speaking about 'Crafting Tomorrow’s Commerce' a topic he's really passionate about. You'll find Ileano on the Yellow pop up stage at 16:30. #ecommerce #leadership

We're delighted that the phenomenal Alexandru Birleanu will be giving one of his knock-out presentations at the Summit tomorrow. Find out about how reviews equal revenue and how to save time with responses supported by AI. More details here: https://lnkd.in/dKr2Z8ar #ecommerce #artificalintelligence #AI #leadership  

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The awesome speakers keep coming... Industry legend Ivano Cauli 👋 👋 👋 will be presenting the Futures Keynote at this week's Summit. Ivano has been involved in digital transformation and commerce for large industrial, fashion and luxury groups in Europe since 1999. He was recently invited to the city of Hangzhou to learn about their approach to fashion, commerce and tech, and he'll be sharing his observations from that trip in this closing keynote. 🇨🇳 Come and listen to Ivan share how fashion is leveraged for branding and what can be learned from this next generation approach to fashion and tech including livestream as a primary channel and the new frontier of data analysis.

We've got two excellent moderators at this week's Summit, Guido Penasa and Vincenzo Cioffi. They'll be leading the audience through all the amazing presentations and material that will be covered, and they'll be asking the most pressing questions to all our speakers. Guido is a seasoned leader with extensive experience in planning, wholesale, and digital sectors. In his last role, he served as the Head of Digital Marketplaces at C&A, where he spearheaded a €100M+ digital sales expansion on platforms like Zalando and Amazon within a year. 💪 Vincenzo has been working as a manager in the digital advertising industry since 2001 and as an entrepreneur in eCommerce since 2010. Most recently he's been acting as a business angel, investor, and mentor for start-ups, focusing on strategy, digital marketing, and fundraising. 👊 Welcome to the show Guido and Vincenzo!