Midsummer Agency

Last Thursday, the energy at Open Campus coworking was electric as Entrepreneurs Meet Cagliari brought together innovators, entrepreneurs, and tech enthusiasts to share ideas and forge connections! Our founder, Micky Mereu, shared insights into the challenges and rewards of running an international performance marketing agency from Sardinia. What stood out most to him? The chance to learn from others' experiences! Networking events like this are a goldmine for sparking new ideas, and this one didn’t disappoint. Here are a few key questions and discussions from the panel that got us all thinking: 1️⃣ How big do you want to grow your company? Micky shared that while he doesn’t have an exit plan, the focus is on enjoying the journey and planning strategically. As a team, they’ve set their sights on growing to 40-50 people in the next three years. 2️⃣ Is entrepreneurship in DNA, or can it be learned? While natural traits might help, Micky believes entrepreneurship can be learned. A solid understanding of the basics - especially in finance - is essential for anyone starting out. 3️⃣ Why do people focus on product or sales/marketing more than on the customer? Customer-centricity is key! Retaining customers is seven times more cost-effective than acquiring new ones, but balancing this with strong sales, operations, and finance pillars is what sustains a business long-term. 4️⃣ What advice would you share with young Sardinians exploring entrepreneurship? Travel, network, and build foundational business knowledge - especially in finance. These are invaluable steps to success. It was inspiring to join fellow entrepreneurs like Giuseppe Colistra and Andrea Zanda in discussing how small islands like Sardinia can think big and thrive globally. A heartfelt thank-you to Alice Soru, Matteo Cantarelli, Luigi Laezza, and the entire EMC team for curating such a fantastic initiative. Were you there? What was your biggest takeaway from the event? 👇

💡 What’s the secret to turning $2M in PPC spending into $18M in revenue? For Midsummer Agency, it was all about smarter tracking and actionable insights with WhatConverts. 🌟 See how they achieved incredible results with advanced lead tracking and reporting tools, proving the power of data-driven decisions! 📊💥 Explore the full success story here: https://lnkd.in/gYBJdC78 #MarketingWins #PPCSuccess #LeadTracking #WhatConverts #DigitalGrowth #CaseStudy #MarketingROI #PerformanceMarketing #DataDrivenMarketing #SuccessStory

Black Friday is here, and the holiday season has officially begun! 🎁 Christmas is just around the corner, and at Midsummer Agency, we’re diving into festive fun and exciting plans.✨ In this month’s newsletter, we’re celebrating big moments, welcoming Zeska, our Business Development Coordinator, back from maternity leave, gearing up for our Quarterly Business Review, and sharing key industry insights you won’t want to miss. Ready to unwrap it all? 🎉

The Secret to Lightning-Fast Product Feed Optimization for Our Clients 🚀 Valentinas Buzas, our PPC Director, had the exciting opportunity to be a beta tester for the new AI-powered feed optimization feature by DataFeedWatch by Cart.com, providing valuable feedback directly to their development team! 🚀 👉 This powerful AI tool makes feed optimization faster and easier, helping improve results in Shopping campaigns by: - creating optimized titles and descriptions in minutes for better performance; - automatically mapping data fields with a single click to save time; - filling in missing attributes like size and color effortlessly to enhance accuracy. We’re proud to partner with DataFeedWatch by Cart.com and continue innovating with cutting-edge performance marketing tools! Follow the link in the comments below to find out more 👇

🌟 Bright results require bright partners 🌟 Innovation is at the core of what we do, not just in performance marketing but also in how we support our incredible remote team. Embracing our "work happy" mantra, we partnered with Coverflex to make a difference. ❤️ 💡 In this case study, you’ll discover how Coverflex enhances the well-being of our people across Italy. From flexible benefits to seamless administration, their solution ensures our team’s benefits are adaptable, impactful, and easy to manage. We’re grateful to share our experience and to have partners like Coverflex, who understand that the key to building a successful business lies in empowering people. 🚀 📖 Read the full case study linked in the comments below! 👇

🌟 Marouscha at the Upcoming Supermetrics SuperSummit! 🌟 Marouscha Dorenbos, our Analytics & CRO Director, was recently interviewed by Sahra Kahim for the upcoming Supermetrics SuperSummit, where she shared her unique insights and experiences with the Community! 🎙️ In her interview, Marouscha discussed her journey with Supermetrics and how it’s become a powerful part of her toolkit for driving data-driven results. 📊 She also highlighted the value of a vibrant community—not only as a space for learning but as a place to connect with like-minded professionals who push each other to reach new heights. 🌱💼 For Marouscha, a strong community is more critical than ever for marketing and data professionals: "In a field that's always evolving, a community provides the support and shared knowledge that can turn challenges into opportunities." Looking ahead, she hopes to see the Supermetrics Community grow even stronger, becoming a space where experts and newcomers alike can collaborate and shape the future of data-driven marketing. 💡🌍 Want to join in? SuperSummit APAC is coming to you on November 13! 🌏 This virtual event by Supermetrics gathers the largest brands and agencies in APAC to dive into the trends, challenges, and changes shaping marketing measurement today. 🎥 If you want to see Marouscha’s exclusive video interview and join the SuperSummit, hurry up and register here 👇 https://lnkd.in/d7Y34yfw

We are very excited to have contributed to Vevol Media - Shopify Partners BFCM Game Changers eBook! 📖 Black Friday is approaching quickly, most of you may already have a strategy in place, but here are some quick win strategies provided by our very own CEO Micky Mereu that you can implement today! 🚀 These are strategies we tested on our clients and are proven to be effective (plus more strategies from 14 other eCommerce pros): https://lnkd.in/dEb_8n9G Feel free to apply them to your brand or your client's brands, and if you're curious to learn more feel free to drop us a message! 💌

This Halloween, want to see something truly terrifying? 🎃

🎃 Halloween vibes are strong in this month's newsletter! We're welcoming our new analytics wizard Marco, sharing highlights from ADworld Experience 🏆, and unveiling our own video game, MidPlay! 🎮 Catch the latest industry news, including LinkedIn’s new video feature and Google’s updates to Shopping Ads, plus an exclusive case study on boosting a haircare brand with YouTube Ads! And don’t miss our top CRO tips for better testing results! Dive in for tricks, treats, and all the Midsummer magic 👻👇 #PPC #DigitalAdvertising #ConversionOptimization #PerformanceMarketing #OnlineAds #MidsummerAgency

🚨 We’ve released our first Video Game! 🚨 Yes, you heard that right! But don’t worry, we’re still laser-focused on Performance Marketing! Here’s the story: At the recent ADworld Experience (one of Europe’s most important Pay Per Click Industry events), we launched our game in true Midsummer style… by showing up in T-shirts with a roll of toilet paper on them. 😂 The T-shirt also had a QR code linking to the game, but you can check it out right here! (Find the link in the first comment 👇). >>>✨ Challenge time! ✨<<< Think you can be a Paper Click Guru? Here’s how: 1️⃣ Play the game >> (Link in the first comment 👇) 2️⃣ Collect as many Midsummer Suns & Sunglasses as you can ✅ 3️⃣ Avoid Ad-Blockers & 404 pages ❌ 4️⃣ Rack up the highest score possible 🎯 5️⃣ Post a screenshot of your best score in the comments 👇 The top player will receive an eeeexclusive Midsummer Surprise! 🌟 P.S. We’re not exactly seasoned video game developers, so you might spot a few bugs here and there... but hey, think of it as an extra layer of challenge! 😅👾 Good luck!