MV Agusta Motor S.p.A.

In 2024, MV Agusta sold 4,000 motorcycles, marking an impressive annual growth of 116%. By July 2024, sales had already matched the total number from 2023, and in October alone, the number of test ride requests equaled the total received throughout the previous year. Currently, there are 219 active MV Agusta points of sale, including 41 service points, as well as an additional 20 non-European importers. In 2024, MV Agusta unveiled 9 exciting models: the Enduro Veloce, the brand’s unique take on Adventure Motorcycling; the Superveloce 1000 Serie Oro, the embodiment of every motorcyclist’s deepest desire; the F3 Competizione, the ultimate Supersport; and the Ottantesimo Collection, a limited series of 6 models celebrating MV Agusta’s 80th Anniversary. The Superveloce Arsham made history with its presence at the Venice Biennale, and the Superveloce 1000 Serie Oro starred in Beauty Is Not A Sin, the first commercial film ever admitted to the Venice Film Festival. MV Agusta was also the only motorcycle brand selected to partner with the Milano Watch Week, further highlighting its similarities with the luxury-watchmaking world. In 2024, the development of the next-generation motorcycles progressed as planned, to deliver a completely new and innovative product. This new range is designed to lead its reference segments, offering something entirely unique that has yet to be seen outside the company. These achievements reflect the dedication of a completely revitalized team working at MV Agusta's historic headquarters in Varese, where the brand is nurtured, products are developed, and each MV Agusta motorcycle is handcrafted. As we near the close of a successful 2024, we are already focused on making 2025 even better. #MVAgustaMotor #MotorcycleArt

This week, we celebrated the grand openings of three new MV Agusta Official Dealerships — one in Montpellier, France, another one in Como, Italy, and the third one in Budapest, Hungary. The Superveloce 1000 Serie Oro, the powerful Rush, the elegant Superveloce 98, the breathtaking Brutale 1000 RR and the whole MV Agusta line-up were at the centre of attention during these events, where our guests were welcomed within exclusive, warm and elegant environments that perfectly represent MV Agusta’s customer-centric approach. It is an absolute pleasure to see our Official Dealer network grow thanks to the commitment and trust of such professional business partners. We thank the Sutel family, Gruppo Cavauto, Sandlander Technology Kft. for their dedication and passion, as well as our teams of MV Agusta France, MV Agusta Italy and MV Agusta Central East Europe for their support. We keep growing, and we do it together. #MVAgustaMotor #OfficialDealer #MotorcycleArt

MV Agusta’s craftsmanship is reflected on in the obsessive attention to detail as well on the dedication to offering something special to its customers. Like luxury watches come with “box and papers”, so do MV Agusta’s limited editions. The Superveloce 1000 Serie Oro does, in fact, come with its own unique Dedicated Kit, in which customers will find the certificate of authenticity, welcome letter, leather document holder, second-key holder, passenger seat, passenger footpegs with carbon heel guards, CNC brake/clutch levers, swingarm pivot adjustment plates and the dedicated motorcycle cover. Other models equipped with their personalized Dedicated Kit are Superveloce 98, Brutale 1000 RR Assen, Rush Mamba, LXP Orioli and the brand-new F3 Competizione.   #MVAgusta #Superveloce1000SerieOro #DedicatedKit

The Essence of Motorcycle Art Unveiled at Art Basel One year ago, during Art Basel in Miami, we revealed the extraordinary MV Agusta Superveloce Arsham. A true masterpiece on two wheels, born from the collaboration with visionary artist Daniel Arsham. This exclusive motorcycle embodies the concept of Motorcycle Art that has always defined us, with only 7 units built, making it a genuine collector’s item. A perfect balance of design, craftsmanship, and innovation, where every detail tells a story. Today, we proudly look back on that moment, celebrating the fusion of two worlds: art and speed. #MVAgusta #SuperveloceArsham #behindmvascenes

At 2024 Motorcycle Live, MV Agusta proudly showcased to more than 90.000 visitors an incredible range of models, including the astonishing Superveloce 1000 Serie Oro, which was surely one of the most appreciated bikes of the show. Alongside this masterpiece, visitors were captivated by the Dragster RR Ottantesimo, Turismo Veloce, Rush Mamba, and F3 RR Ottantesimo— a collection that embodied the excellence of Italian craftsmanship, showcasing MV Agusta’s unmatched dedication to design and sophistication.   A heartfelt thank you to the incredible team at MV Agusta UK for their hard work and passion and, of course, to the thousands of fans who visited us and made the MV Agusta Superveloce 1000 Serie Oro and the rest of our line-up, the stars of the show.   #MVAgusta #MotorcycleLive #MVAgustaUK

Demo Day at MV Agusta Los Angeles 🏍️ MV Agusta Motor S.p.A. Luca Dovesi Jose Gallina Victor R.

The Art of Perfection: Every Detail, Unmatched The relentless pursuit of perfection is what sets At MV Agusta apart. Every single inch of any MV Agusta motorcycle reflects this obsession for details.   From the laser-engraved plates that can be found on MV Agusta’s limited edition models, or the leather tank-strap, distinctive of the Superveloce Family, to the exquisite use of precious materials, our drive to create Art on two wheels is clear in every detail. Like true pieces of art, the closer someone gets to an MV Agusta motorcycle, the more they can discover details that are thought, designed and developed with one objective in mind: take your breath away.   Details. That’s what makes the difference. #MVAgusta #MotorcycleArt

The MV Agusta F3 Competizione sets a new standard in the Supersport segment, combining superior performance with precius materials, resulting in a breathtaking 300-unit limited edition masterpiece. One standout feature is its exclusive Alcantara S.p.A. saddle, meticulously crafted to enhance both aesthetics and functionality. Alcantara’s refined, perforated black upholstery is specially designed to deliver a lightweight, perfectly contoured seat that ensures maximum stability and rider comfort. Thanks to its advanced technology, the Alcantara material offers superior breathability and enhanced grip, making the ride more enjoyable, whether you’re pushing limits on the track or cruising on longer journeys. This collaboration between MV Agusta and Alcantara exemplifies a commitment to uncompromising quality, where Italian craftsmanship meets modern innovation to elevate the riding experience. At MV Agusta, performance and technology go hand-in-hand with aesthetic research and maniacal attention to details, elevating each product above the mere sum of its already incredible numbers. F3 Competizione website: https://lnkd.in/eF-KyXQA #MVAgustaMotor #MotorcycleArt #F3Competizione #Alcantara #AlcantaraExperience #Innovation

EICMA 2024 è in pieno svolgimento con una presenza record nello stand MV Agusta Motor S.p.A. Questo è solo l’inizio. È il nostro team, fatto di menti brillanti, piene di energia e idee innovative, che sta guidando l’azienda verso nuovi orizzonti. La nostra forza è la combinazione di esperienza e freschezza, dove tradizione e innovazione si incontrano per creare motociclette che sono opere d’arte su due ruote. Grazie al loro entusiasmo e alla loro determinazione, ci stiamo preparando a celebrare 80 anni di storia, con uno sguardo sempre rivolto al futuro. A tutti i nostri giovani talenti: grazie per la vostra passione, creatività e dedizione. Insieme, stiamo costruendo il domani di MV Agusta. #mvagusta #team #behindmvascenes

Mv Agusta has been captivating the audience at EICMA 2024. Visitors have had the chance to get up close to all newly launched Ottantesimo Collection motorcycles and the F3 Competizione, the most extreme supersport motorcycle that the world has ever seen. On top of those masterpieces of Motorcycle Art, MV Agusta has displayed the super-exclusive Superveloce 1000 Serie Oro, the insane Rush Mamba and the Enduro Veloce, MV Agusta’s take on the Travel Enduro segment. As icing on the cake, the Emmevi Concept has been giving visitors a glimpse on MV Agusta’s future. EICMA will continue until Sunday 10th November, and we look forward to seeing you all at our booth. Hall 18, Stand L70. #MVAgusta #MotorcycleArt #EICMA2024