MV Agusta Motor S.p.A.

MV Agusta took center stage at the Salon du 2 Roues 2024 in Lyon, held from February 13 to 16. This remarkable showcase was made possible thanks to the dedication of R.Recchia Motos and the MV Agusta France Motoclub, whose support was essential in bringing the event to life.   With 100 MV Agusta motorcycles on display, visitors experienced a journey through the brand’s legacy. Iconic models such as the F4 and Brutale, presented in various configurations and model years, stood alongside some of the latest and most exclusive creations, including the Superveloce 1000 Serie Oro, Rush, Brutale 1000 RR Assen, and LXP Orioli.   The event also featured the 2025 Ottantesimo Collection and MV Agusta’s latest release, the F3 Competizione, a machine that embodies speed, elegance, and lightness in its purest form.   Thanks to all the enthusiasts who made their passion for MV Agusta felt throughout the event. Your dedication continues to drive the spirit of the brand.   #MVAgustaMotor #Salondu2Roues #MotorcycleArt

Clara Soccini, known artistically as Clara, one of the most promising voices in the contemporary Italian music scene, tells her personal story through the music video for her new single Febbre, the song  she is competing with at the Sanremo Festival 2025. For the making of the Febbre music video, Clara wanted to pay tribute to one of her deepest passions: ice skating, a discipline that has shaped her life since she was young. This bond becomes even more significant through a return to her roots—her hometown of Varese—which inspired and gave life to this project. To represent Varese in the music video, Clara chose to appear aboard the Superveloce S Ottantesimo Anniversario, an exclusive model that blends elegance, innovation, and craftsmanship, becoming an icon not only of the region but also of a unique industrial and cultural tradition. The presence of MV Agusta in the video is not just a tribute to a legendary brand but also a metonymy representing the essence of an entire territory. The choice of the Superveloce S, one of the most iconic and elegant models of the Varese-based company, in the celebratory Ottantesimo Anniversario edition, was therefore ideal for creating this symbolism. #MVAgustaMotor #MotorcycleArt #Sanremo2025

The Rush Mamba is the most exclusive hyper-naked in the MV Agusta lineup. It combines exclusivity and power, with its 208 HP inline-four engine and numerous carbon fibre components. The instrument cluster support and front headlight unit, crafted from aluminium using SLM (Selective Laser Melting) technology, are truly unique. The craziest highlight of this model lies in its Mamba Red 2.0 and Intense Black colour scheme, so unique and artisanal that it can only be applied during a specific time of the year—from late September to mid-November— at any other time, the colour would vary in tone and shade. A truly handcrafted motorcycle. The connection to nature and the Mamba, one of the world’s most dangerous snakes, is reflected in the logo on the fuel tank, the Alcantara seat upholstery, and the graphic patterns on the front mudguard and passenger seat cover, which evoke the scales of this lightning-fast reptile. Discover more on: https://lnkd.in/eJqVKuhJ #MVAgustaMotor #RushMamba #MotorcycleArt

MV Agusta confirms that Art of Mobility S.A., a company controlled by the Sardarov family, will regain full control of the MV Agusta Group, officially marking its separation from KTM. After a successful year for MV Agusta, the financial situation that recently unfolded at PIERER Mobility AG could have significantly impacted the Schiranna brand’s operations. This strategic agreement ensures that MV Agusta remains completely uninvolved in KTM’s ongoing financial restructuring process, allowing the company to continue its positive growth path. Over the past 18 months, MV Agusta has strengthened its financial stability under a fully revitalised management team. In 2024, the company sold 4,000 motorcycles, achieving an annual growth rate of 116% compared to 2023, with last year’s total sales already matched by July. 2024 also marked MV Agusta’s best year ever in parts sales, with a 99% availability rate covering models produced up to seven years ago. With this move, the company also aims to safeguard its valued network of suppliers and dealers, shielding them from any potential financial disruptions, keeping them from being affected by KTM’s restructuring process, and reinforcing MV Agusta’s stability and commitment to its stakeholders. As for MV Agusta’s global sales network, all 219 active sales points, including 41 service points, will continue business as usual, with the total number expected to reach 270 this year. Additionally, 20 non-European importers are already part of the distribution network. MV’s business partners have played a crucial role in the company's 2024 achievements, and they will continue to be key contributors to the brand’s future growth. The company has everything in place to continue its positive expansion and to keep delivering on its commitments. MV Agusta’s operations remain fully independent, with Varese proudly continuing to serve as the central hub for all key activities, including product development, production, sales, marketing, and after-sales services. The development of next generation of motorcycles is progressing as planned, paving the way for a renewed, innovative, exclusive range and as always focused on celebrating its famous claim ‘Motorcycle Art’. Timur Sardarov – CEO of Art of Mobility S.A.: "This is a moment of pride for all of us at MV Agusta. Regaining full control of the company means we are now stronger and more focused than ever on delivering excellence. Over the past two years, the company has significantly strengthened its processes, systems, and workforce. These structural changes are the foundation of the extraordinary results achieved in 2024 and will continue to drive our success in the years to come. I have full confidence in our leadership team, whose vision, combined with the dedication and professionalism of our renewed dealer network, will take MV Agusta to new heights. My commitment, and that of my family, is to be a vital force for the Varese team, the region, and all our partners."

“Beauty Is Not A Sin” is more than a short film—it’s a cinematic ode to the timeless allure of design, passion, and desire. Directed by the acclaimed Nicolas Winding Refn for MV Agusta, this extraordinary piece redefines the boundaries between art, advertising, and storytelling. Inspired by the iconic Superveloce 1000 Serie Oro, "The Shape of Desire," the film embodies the essence of MV Agusta—where engineering excellence meets breathtaking aesthetics. What makes this project even more groundbreaking is its recognition as the first commercial ever to be selected for the Venice Film Festival's official selection. This milestone underscores the artistic and cultural impact of MV Agusta’s vision, transcending traditional advertising to create something truly extraordinary. Now streaming on MUBI, the film invites viewers to immerse themselves in a world of temptation, beauty, and unrelenting creativity. Enjoy it today on Mubi: https://lnkd.in/eWM6wU_a #MVAgusta #BeautyIsNotASin #Superveloce1000 #TheShapeOfDesire

Last week, in the beautiful city of Florence, MV Agusta Firenze celebrated the brand's 80th anniversary through a superb event. It was the celebration of passion, style, and performance, bringing together many enthusiasts and guests, who had the opportunity to see some of the most exclusive models in our range alongside some icons from the past. The powerful Rush, the incredible Brutale 1000 RR Assen; and the Superveloce 1000 Serie Oro, the ultimate dream bike for every motorcyclist, caught everyone's attention and admiration. Icing on the cake was the showcase of one of the only six existing Superveloce Arsham, a true work of art on two wheels that, in 2024, was displayed at the Arsham 3024 exhibition during the Venice Biennale. A big thank you to the team at Fani Motors, official MV Agusta dealer in Florence, for making this incredible event possible. #MVAgustaMotor #MotorcycleArt #80thCelebration

80 years of Motorcycle Art. On January 19th, 1945, a myth was born in Cascina Costa. What started as a bold venture by the Agusta family evolved into a legacy of speed, precision, and unparalleled craftsmanship. For 80 years, MV Agusta has been creating motorcycles that transcend time — masterpieces that are not just machines but symbols of innovation, beauty, and Italian pride. From the roar of engines on the world’s most prestigious racetracks to the timeless elegance of iconic road bikes, MV Agusta has shaped the motorcycling history. With a record of 75 world titles (riders and manufactures) and a reputation for relentless innovation and elegance, MV Agusta has defined what it means to push boundaries and pursue perfection. Each MV Agusta motorcycle is a piece of art, crafted with care on the shores of Lake Varese, where dreams take shape and tradition meets the future. On Sunday, we will honour eight decades of passion, victories, and dedication to excellence. The 80th Anniversary Collection is a tribute to this journey, celebrating a story that has inspired generations of riders, engineers, and dreamers worldwide. Learn more on: https://lnkd.in/exUBQ2Qp #MVAgustaMotor #MotorcycleArt #80thAnniversary

In 2024, MV Agusta sold 4,000 motorcycles, marking an impressive annual growth of 116%. By July 2024, sales had already matched the total number from 2023, and in October alone, the number of test ride requests equaled the total received throughout the previous year. Currently, there are 219 active MV Agusta points of sale, including 41 service points, as well as an additional 20 non-European importers. In 2024, MV Agusta unveiled 9 exciting models: the Enduro Veloce, the brand’s unique take on Adventure Motorcycling; the Superveloce 1000 Serie Oro, the embodiment of every motorcyclist’s deepest desire; the F3 Competizione, the ultimate Supersport; and the Ottantesimo Collection, a limited series of 6 models celebrating MV Agusta’s 80th Anniversary. The Superveloce Arsham made history with its presence at the Venice Biennale, and the Superveloce 1000 Serie Oro starred in Beauty Is Not A Sin, the first commercial film ever admitted to the Venice Film Festival. MV Agusta was also the only motorcycle brand selected to partner with the Milano Watch Week, further highlighting its similarities with the luxury-watchmaking world. In 2024, the development of the next-generation motorcycles progressed as planned, to deliver a completely new and innovative product. This new range is designed to lead its reference segments, offering something entirely unique that has yet to be seen outside the company. These achievements reflect the dedication of a completely revitalized team working at MV Agusta's historic headquarters in Varese, where the brand is nurtured, products are developed, and each MV Agusta motorcycle is handcrafted. As we near the close of a successful 2024, we are already focused on making 2025 even better. #MVAgustaMotor #MotorcycleArt

This week, we celebrated the grand openings of three new MV Agusta Official Dealerships — one in Montpellier, France, another one in Como, Italy, and the third one in Budapest, Hungary. The Superveloce 1000 Serie Oro, the powerful Rush, the elegant Superveloce 98, the breathtaking Brutale 1000 RR and the whole MV Agusta line-up were at the centre of attention during these events, where our guests were welcomed within exclusive, warm and elegant environments that perfectly represent MV Agusta’s customer-centric approach. It is an absolute pleasure to see our Official Dealer network grow thanks to the commitment and trust of such professional business partners. We thank the Sutel family, Gruppo Cavauto, Sandlander Technology Kft. for their dedication and passion, as well as our teams of MV Agusta France, MV Agusta Italy and MV Agusta Central East Europe for their support. We keep growing, and we do it together. #MVAgustaMotor #OfficialDealer #MotorcycleArt