PRIMA

Ever wondered who we are, and what we do? We break boundaries with bold creativity.   We ignite imagination to create unique experiences.  We shape hospitality through innovative design.   We envision futures where every detail speaks volumes. We are PRIMA: we craft visions. 🖤 A video project curated by Laura Schuth and Moreno Trisotto, powered by Zulustudios and Watchsome GmbH. Featuring: Michl Tschimben, Thomas Tschimben, Anna Rossi Siéf, Moreno Trisotto, Simon Winding, Claudia Kraner, Hannes Dollinger, Alice Pramsohler, Magdalena Lang, Monika Nössing, Patrick Spolaore, Simon Kofler. #WeArePRIMA #HospitalityDesigners #styledbyPRIMA

We are proud to sponsor the Best Luxury Hotel Awards once again! This prestigious award powered by Luxury Hospitality Conference celebrates Italy’s finest 5-star hotels that redefine luxury through exceptional service and unforgettable guest experiences. Why apply? • 10 categories celebrating excellence in luxury hospitality • A jury of top industry experts • A dazzling awards night for networking and inspiration • One of the exclusive awards will be presented by PRIMA! Apply by June 30th – it’s free! Submit your application here: https://lnkd.in/geR6iVCb

Join us as we kick off 2025 with a series of exciting events, celebrating excellence in hospitality across Italy! Our Growing Ideas Tour is on the road. Step into our world:   📍 Caorle, from 26 to 29 January • Fiera dell'Alto Adriatico powered by Gabriele Cattaruzza 📍 Rome, on 29 January • Albergatore Day 📍 Riva del Garda, from 3 to 6 February • HospitalityRiva 📍 Bari, from 26 to 28 February • BTM Italia powered by Finozzi Group 📍 Perugia, on 27 February • UP Hotel powered by Laura Santarelli   Save the dates and come to say hi! Follow our journey and stay updated here: >> https://lnkd.in/dZvnGgWZ   #FieraAltoAdriatico #AlbergatoreDay #HospitalityRiva #BTMBari #UPPerugia #GrowingIdeas

We are proud to have contributed to the creation of Badhaus by Viertel Group, a new structure in the heart of Bressanone’s historic center, recently featured on the cover of Hotel Domani Magazine and in a beautiful editorial by Francesca Oddo. Badhaus is a place where history, harmony, and rebirth come together. With its ethereal atmosphere, every detail speaks of serenity, beauty, and the rediscovery of time. It’s a space that blends the past and present, inviting guests to immerse themselves in the breath of history and the powerful vibrations of water. We are honored to have collaborated on this project, shaping a place that celebrates both timeless craftsmanship and the rich heritage of Bressanone. #WeAreHospitalityDesigner #PressJournal #News

Step into a hotel lobby, a cozy hotel room, or an exclusive spa. The soft glow of lights, the curated decor, silky fabrics and then... THAT scent. A fragrance that echoes in the air and settles into the memory, inviting you to pause, to breathe, and to feel.   Scent branding is about storytelling. It's the invisible thread that ties together emotions, memories, and brand identity. A signature fragrance has the power to evoke emotions, influence mood, and create a lasting connection between your hotel and your guests.   A carefully chosen scent can transform a fleeting visit into a meaningful encounter. A silent ambassador of your values, speaking directly to the guest's senses, leaving an impression far deeper than words or visuals ever could. A final, invisible touch that transforms your space into an unforgettable atmosphere.   Visit us at Showroom40 in Bolzano to explore how we can help you create the perfect sensory experience for your hotel. #Showroom40 #DesignedForCare #CustomSkincareSolutions

A NEW YEAR, A NEW CHAPTER. How do you envision your personal or professional journey evolving in 2025? At PRIMA we are eager to explore new horizons, drive innovation, and prioritize sustainable travel practices, ensuring that each experience is both transformative and responsible. Let 2025 be the year every journey becomes a story worth telling! #WeAreHospitalityDesigners

The year fades, and the air feels filled with something vibrant, magic, unspoken: soft lights, a smiling toast, the warmth of a gentle touch. In this stillness, we take a moment to feel the weight of Time. The minutes shared, the choices made, the journeys walked together.   To our clients, our partners, our long-term friends, and to the team working with us – we offer heartfelt gratitude. For your trust, which shapes us. For your belief, which carries us. For your courage to dream big, giving us the chance to create something beautiful – day after day, always side by side.   This season holds the light of connection. As the year turns, may you carry with you this grace: the warmth of your work, the strength of your kindness, the quiet whisper of your care.   And may this festive season unfold before you open, bright and full of enchantment.   From us, with all our hearts, Merry Christmas. Michl & Thomas

Close your eyes. Picture the scent of Christmas: warm cinnamon, sweet candied orange, a hint of fresh pine. It’s a fragrance that evokes feelings, memories, and a sense of belonging. Now, imagine walking into a hotel room. The space is inviting and feels welcoming, every detail carefully designed. The scent? It’s the subtle yet powerful element that completes the experience, enveloping your guests in the unique essence of your space. This is why we create bespoke skincare collections with gentle, refined fragrances - crafted to capture the spirit of your venue and leave a lasting impression. Each scent tells your story in a way words never could. Whether it’s Christmas or any other season, we’re here to turn moments into memories. Because true hospitality isn’t just seen: it’s felt. What story will your signature scent tell? #SkincareCompetence #BespokeExperience #SensoryHospitality

Make your guests feel truly special with Chopard’s exclusive skincare collections, Miel d’Arabie and Lemon Dulci. • Miel d’Arabie: Inspired by the golden warmth of Arabian honey, this collection wraps the skin in nourishment and comfort with rich, soothing notes. • Lemon Dulci: Bursting with the fresh energy of Mediterranean citrus, this line brings a bright, uplifting touch to every moment. Discover this sensory journey on >> prima.bz/chopard #SuperiorSkincareCompetence #PRIMAbrands #PremiumCosmetics

Welcome to Showroom40 in Bolzano – a space where design and innovation meet in perfect harmony. Here, fresh ideas blend with contemporary style, celebrating the excellence of traditional craftsmanship. Every shade of color sparks emotion, every material invites a tactile experience, and each corner offers a new discovery. Light dances with form, while every creation captures unique moments and special details. Our style curators are here to listen and help bring your vision to life: book your appointment now and share your story with us. Together, we'll turn it into a bespoke experience. After all, the smile of your guests starts with the smallest details – and we’re here to care for them, every step of the way. Your style, our signature. https://lnkd.in/dmtEzukE #Showroom40 #WeAreHospitalityDesigners #TailoredExperience