Sergio Rossi

Discover «RIDING ELEGANCE»   Sergio Rossi unveils its new Fall Winter 2024 advertising campaign, a captivating exploration of modern femininity. Building on the brand’s legacy of elegance and sensuality, this campaign redefines the Sergio Rossi woman as a powerful and multifaceted individual.   Inspired by the timeless allure of equestrianism, the campaign embarks on a visionary journey rooted in the origins of side-saddle riding. The majestic horse, emblematic of grace, strength, and freedom, serves as a powerful metaphor for the Sergio Rossi woman.   This new chapter in the Sergio Rossi story celebrates the modern woman, her confidence, and her unwavering style.   Discover more on www.sergiorossi.com #SergioRossi

Italian luxury footwear brand, Sergio Rossi, is pleased to announce the appointment of Paul Andrew as Creative Director, effective July 23, 2024.   A leading voice in the new generation of design talent, Paul Andrew cultivated his aesthetic and technical expertise alongside Donna Karan, Calvin Klein, Narciso Rodriguez, and the late Alexander McQueen.   Andrew launched his eponymous collection of women’s footwear in 2013, soon thereafter extended the line to include men’s footwear, and in 2014 became the first shoe designer and the youngest brand to win the CFDA/Vogue Fashion Fund.   In 2016, Salvatore Ferragamo appointed Andrew Design Director for women’s shoes, and one year later promoted him to Women’s Creative Director and then to Creative Director of all product categories in 2019, the first individual to hold such a title since Salvatore Ferragamo himself helmed the brand.   Andrew’s work is at once daring and pragmatic, balancing handmade craftsmanship with the latest material and technological innovations. His passionate work ethic, dedication to brand building and entrepreneurialism have earned him critical praise and commercial respect internationally.   “I am honoured and delighted to join Sergio Rossi as Creative Director, a world-renowned house of shoemaking whose roots and legacy speak to the lasting power of Italian savoir-faire. I look forward to building upon Sergio Rossi’s own unique spirit of innovation and high craft as we propose a bright new vision for the brand today.”   #SergioRossi

SR DUBAI NEW OPENING:   Sergio Rossi returns to the UAE and inaugurates a new 123 sqm store in Dubai Mall. The opening marks the commencement of Sergio Rossi’s partnership with local luxury brand entrepreneurs, Timeless Group.   The new boutique, located in Fashion Avenue on the 1st Floor at the Dubai Mall, is a harmonious space where the collections pay tribute to the glamour and power of women, while being sophisticated and subtle. Contemporary, bold and magnetic, the new store showcases the very latest collections of seasonal and iconic footwear, made by hand in the company’s celebrated manufacturing base in San Mauro Pascoli, Italy.   Our new partnership with Timeless Group and the opening of our new Sergio Rossi store in Dubai Mall represent a significant milestone for the company. Together we will write a beautiful and enduring story for the Sergio Rossi brand." comments Sergio Rossi's CEO, Helen Wright. “We are delighted to build a deeper connection with a diverse and cosmopolitan clientele, taking inspiration from the vibrancy and momentum of this exceptional market.”

Sergio Rossi POP- UP: New Opening in Cannes on the iconic Croisette! A tribute to France and its women, the new store, located in 65 Bd de la Croisette, is an immersion in the Sergio Rossi world with focus on the Spring Summer ‘24 collection, alongside their famous timeless styles, that represent the spirit of the brand and its dedication to femininity, with a sophisticated, bold and contemporary allure. "We are proud to celebrate our new boutique in the heart of Cannes, in a truly inspiring location. We are moving dynamically towards new openings and we see excellent opportunities in many regions," comments Sergio Rossi's CEO, Helen Wright. "The Sergio Rossi POP-UP in this vibrant and cosmopolitan resort city allows us to express the essence and aesthetic of Sergio Rossi to a new audience of local and international clients.” The POP-UP will be open for two years, from May 2024 to April 2026. 65 Bd de la Croisette, Cannes.

The new Sergio Rossi Fall Winter 2024 collection takes inspiration from the refined and elegant world of horse riding, an imaginative journey that starts from the origins of side-saddle riding. A refined range of silhouettes redefines the elegance of the models offered, designed to accompany the Sergio Rossi woman at any time, from day to night, from Horseback riding to Rodeo nights. #SergioRossi

She is Italian Summer.  The Spring Summer 24 Adv Campaign keeps narrating the journey of the Sergio Rossi woman, consolidating the Brand's imagery of sensuality and strong femininity. A glamour and multifaceted aesthetics, a dialogue between traditions and modern twist that redefines the multiple souls of the woman. Shot by Claire Rothstein and starring the Dutch top model Birgit Kos, the new campaign focuses mostly on the return of the Mermaid and its new functionalities into the Spring Summer collection: the epitome of day-to-night summer glamour. An icon from the past inspired by the myth and transported into contemporary times, the Mermaid is reinterpreted today with a more linear day-to-night functionality – in line with the mission of the Brand. Dramatic cliffs, Dolce Vita, sparkling sea and natural elements mixed with urban lifestyle encapsulates the essence of this new Sergio Rossi collection and the woman it represents. She is empowered, she is feminine, she is in control, she's a dynamic and self-assured free spirit.  She is Day and Night. She is Italian Summer.  #SergioRossi #srMermaid

Sergio Rossi is pleased to announce today the appointment of Helen Wright as Global CEO, effective as of November 22nd, 2023. In her new role, Ms. Wright will concentrate on the strategic transformation of the house, defining and leading Sergio Rossi’s global strategy, collaborating with stakeholders and valued business partners to deliver sustainable growth. There will be key focus on collection content, distribution channel optimization, brand visibility and execution, and the continued development and commercial strategy for vital markets such as North America, UAE, Japan, and Greater China. “I am very pleased to join Sergio Rossi. More than a precious heritage brand, Sergio Rossi is an industry reference for the highest quality and style in handmade, luxury footwear, made in Italy, since its foundation in San Mauro Pascoli in 1951. With the support and know-how of its specialist teams, valued business partners and shareholders, the brand now turns squarely towards the future. We have important new horizons and new audiences to reach as we revitalize this great company. We’re inspired by our past, and motivated by the bright future we have already started to build together.” Helen Wright