Sportmaster Consulting

🗣️ GUEST #SPEAKER: Guido Surci It has been a privilege and an incredible pleasure to have again Guido Surci as a lecturer during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore, during the #Media and #DigitalTechnology module. 👤 #PROFILE: Managing Director at Havas Play 🔍 #CONTENT: Guido presented Havas Play, one of the leading #CommunicationAgencies, and its role in the #Sports world through the presentation of real case studies. He explained the growing importance of sports organizations using #Data today, not only to monitor player performance but also to improve fan engagement through specialized content aligned with the target audience. The class continued with real examples of how data, if used effectively, can significantly grow brands and sports clubs. Thanks Guido, for your contribution to our #Master and the time you dedicated to our #Students, it’s always a big opportunity to discover more about such an important agency.

🗣️ GUEST #SPEAKER: Anthony Cardamone It has been a privilege and an incredible pleasure to have Anthony Cardamone as a lecturer during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore 👤 #PROFILE: Managing director of Ebiquity plc 🔍 #CONTENT: Anthony introduced the #MediaIndustry through a comparison of the main active #DigitalPlatforms using key figures (e.g. revenues, subscribers, ...). The focus then shifted to the #Broadcast of #Sports and how this can be consumed differently by the audience. The class ended with a simulation of a negotiation between a #SportsLeague and #Broadcasting agencies. Thanks Anthony for your contribution to our #Master and the time you dedicated to our #Students, it’s been a big opportunity to discover more about the #MediaIndustry with professional like you.

🗣️ GUEST #SPEAKERS: Katia Pantaleo and Diego Polotti It has been a privilege and an incredible pleasure to have Katia and Diego as lecturers during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore, during the #Marketing & #Branding module held by Raffaele Calia 👤 #PROFILES: Katia Pantaleo – Lead Marketing and Brand strategy consultant Metro 5 Diego Polotti - Contract Manager and Technical Director Metro 5 🔍 #CONTENT: Katia and Diego presented #Metro5 and the Lilla Line of the Milan Metro explaining how it is the first major urban transport infrastructure in Italy built through #ProjectFinancing. They shared the features that make the line unique, as it is directly connected to #Sports, linking some of Milan's major facilities (e.g. #SanSiro and #AllianzMiCo) and through dedicated #Sponsorships for sports events. #Metro5 is recognized as the "Sport's Metro" ("#MetropolitanadelloSport") Metro5 has become more than just a metro line; it’s a recognizable brand, #LaLilla, with its own social media pages, merchandising, and dedicated mascot. Thanks Katia and Diego, for your contribution to our #Master and the time you dedicated to our #Students, it’s been a big opportunity to discover more about #Metro5 with professionals like you.

🗣️ GUEST #SPEAKERS: Future Champions Academy (FCA) It has been a privilege and an incredible pleasure to have the FCA team as lecturers during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore. 👤 #PROFILE: Enrico Garozzo - Olympic Silver Medalist in Fencing, Co-founder FCA Erika Kirpu - Olympic Gold Medalist in Fencing, Co-founder FCA Darren Marks - Coach, Dual Career Responsible Matilde Tramacere - Operational Manager 🔍 #CONTENT: Enrico told the history and structure of the Future Champions Academy, transitioning from a #Club to an #Academy which is based on a clear #Vision: to become the world's leading #FencingAcademy. Erika shared the different #Communication methods used by the Academy, which targets various groups (children, parents and sponsors) and the strategy to become a #RecognizableBrand. Darren presented the importance of the #DualCareer program, which offers a high level of #Education and #Training. In the end, Matilde talked about the #HumanFactor, emphasizing that the relationship with young athletes is crucial for mutual growth and #Success is built on recognising and investing in people. Thanks to Future Champions Academy, for your contribution to our #Master and the time you dedicated to our #Students, it’s always a big opportunity to learn from professionals like you and to discover more about #Fencing and how to develop an #Academy.

🏀 #NBA teams are evolving their business to align with changes in #Sports and #Entertainment by leveraging on innovative and digital tools 🗣️ On Monday, March 10th, we will have the opportunity to hear the perspective of Chris D'Orso (Executive Vice President of Sales & Operations Orlando Magic & Kia Center) 🎫 Secure your ticket by scanning the QR Code on the last slide! Organized by Giorgio Gandolfi Agency & Carraro Estate

🗣️ GUEST #SPEAKER: Alessandro Donato It has been a privilege and an incredible pleasure to have again Alessandro Donato as a lecturer during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore, during the #Marketing & #Branding module held by Raffaele Calia 👤 #PROFILE: Product Development Director of the Winter Olympics and Paralympics in Milano Cortina 2026 🔍 #CONTENT: Alessandro shared some insights on the development of the next winter #OlympicGames, talking about the #Values of the Olympic Games and the recognition that this #Brand reached worldwide. The testimony is part of the "Milano Cortina 2026 for University" Education program promoted by the Milano Cortina 2026 Foundation. Thanks Alessandro, for your contribution to our #Master and the time you dedicated to our #Students, it’s always a big opportunity to discover more about the #OlympicGames with a professionals like you. --------------- 🗣️ #RELATORE: Alessandro Donato È stato un privilegio e un incredibile piacere avere di nuovo Alessandro Donato come docente durante il nostro #Master in #SportsManagement presso l’Università Cattolica del Sacro Cuore, durante il modulo di #Marketing & #Branding tenuto da Raffaele Calia. 👤 #PROFILO: Direttore Sviluppo Prodotto per le Olimpiadi e Paralimpiadi Invernali Milano Cortina 2026 🔍 #CONTENUTI: Alessandro ha condiviso alcuni spunti sullo sviluppo dei prossimi #GiochiOlimpici invernali, parlando dei #Valori delle Olimpiadi e del riconoscimento che questo #Brand ha raggiunto in tutto il mondo. La testimonianza rientra all'interno del programma Education "Milano Cortina 2026 for University" promosso dalla Fondazione Milano Cortina 2026. Grazie Alessandro, per il tuo contributo al nostro #Master e per il tempo che hai dedicato ai nostri #Studenti, è sempre una grande opportunità approfondire i #GiochiOlimpici con un professionista come te.

🗣️ GUEST #SPEAKER: Jordi Durante It has been a privilege and an incredible pleasure to have again Jordi Durante as a lecturer during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore, following the great experience he shared last year. 👤 #PROFILE: Chief Revenue Officer of شركة نادي النصر - ALNASSR Club Company CEO and Founder of Athlos Agency 🔍 #CONTENT: Jordi shared some insights on the development of #Football, and more broadly #Sports, in #SaudiArabia, with a focus on the innovation strategies set to be implemented at his club, شركة نادي النصر - ALNASSR Club Company Thanks Jordi, for your contribution to our #Master and the time you dedicated to our #Students, it’s always a big opportunity to learn from professionals like you and to discover more about the #Sports industry in #SaudiArabia.

🗣️ GUEST #SPEAKER: Ornella Lameri It has been a privilege and an incredible pleasure to have Ornella Lameri as a lecturer during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore, for the module of #Branding and #Sponsorships held by Raffaele Calia. 👤 #PROFILE: Strategy Director YAM112003 🔍 #CONTENT: Ornella shared her experience in the module of #Branding, explaining the importance of the #Funnel and the #CustomerJourney. The class ended with the application of the contents in the #Sports industry. Thanks Ornella, for your contribution to our #Master and the time you dedicated to our #Students, it’s always a big opportunity to learn from professionals like you.

🗣️ GUEST #SPEAKER: Umberto Lago It has been a privilege and an incredible pleasure to have again Umberto Lago as a lecturer during our #Master in #SportsManagement in Università Cattolica del Sacro Cuore, following the great experience he shared last year. 👤 #PROFILE: Consultant and Chartered Accountant PLLC - diritto e finanza d'impresa Professor of Management of University of Bologna (Alma Mater Studiorum – Università di Bologna) Chairman of the Supervisory Board of FIFA Clearing House SAS 🔍 #CONTENT: Umberto shared his perspective on the #SportsBusiness, with insights on how to generate business for a club and the revenues/costs to consider. He then shared his great experience on the #FinancialStability of football clubs with a focus on the #FinancialFairPlay and the correlation between financial and sporting success. The class ended with a discussion on #ClubStrategies, comparing the different approaches of smaller and larger clubs. Thanks Umberto, for your contribution to our #Master and the time you dedicated to our #Students, it’s always a big opportunity to learn from professionals like you and to discover more about the #FinancialStability of professional #FootballClubs.

📌 SPORTMASTER PARTNER   🤝We are pleased to announce that F.C. Como Women is one of our #Partners. During our Master's program in Sports management, Como Women will be involved in the course, giving lectures and presenting case studies to our international students ⚽️The #Mission of the club, as an independent #SerieA women’s team, is to reshape #Women’sFootball by investing in top-tier facilities and initiatives aimed at developing athletes’ excellence while promoting fresh, innovative communication that inspires and engages women. 🎯 Thank you to F.C. Como Women for supporting this project; let's build the future of #SportsManagement together.   --- 📌 SPORTMASTER PARTNER 🤝Siamo lieti di annunciare che F.C. Como Women è uno dei nostri #Partner. Durante il nostro Master in Sports management, Como Women sarà coinvolto nel corso, tenendo lezioni e presentando casi studio ai nostri studenti internazionali. ⚽️La #Missione del club, squadra indipendente di #SerieA femminile, è quella di ridisegnare il #CalcioFemminile, attraverso strutture e iniziative volte a sviluppare l’eccellenza delle atlete e una comunicazione fresca e innovativa che parla alle donne. 🎯 Grazie a F.C. Como Women per il supporto a questo progetto; costruiamo insieme il futuro dello #SportsManagement.