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Kering Eyewear is proud to support Maui Jim Sunglasses's presence at the recent King of the Air qualifiers in Spain and Denmark. These events brought together the world’s top kitesurfing athletes, showcasing both exceptional talent and the high-performance technology of Maui Jim’s lenses.   Maui Jim’s three-year partnership with Red Bull is a powerful collaboration that brings together their dedication to clarity, innovation, and energy across action sports. This partnership is rooted in a shared mission to elevate consumer experiences, with Maui Jim lenses empowering top athletes to see the world differently while capturing the spirit of adventure.   As we look forward to the upcoming final event in South Africa, Kering Eyewear is excited to celebrate this journey with Maui Jim and these inspiring athletes.    #KeringEyewear #MauiJim #RedBullKingoftheAir #SeeTheWorldDifferently

In September, Marrakech became the stunning backdrop for Safilo's exclusive experience with Eyewear by David Beckham, celebrating the perpetual license agreement with a select group of clients. During the trip the guests were also invited to attend an amazing gala dinner at Beldi Country Club where they had a special encounter with David Beckham himself who shared his vision for the new 2025 collection.  This one-of-a-kind event also offered an exclusive networking opportunity and a deep-dive into Safilo’s creative process. #thesafiloway #SeeTheWorldAtItsBest

Great opportunities and connections during the latest edition of the Sales campaign #Kering Eyewear in the beautiful location of #Cannes. Every meeting with our suppliers is an opportunity to strengthen collaboration in order to offer the best to our clients. We’re sure you’ll be as excited about the new SS25 eyewear collections, as we are! What innovations are you looking forward to? Thanks to the amazing team 👏🔝 Eleonora Favaccio Matteo Ferrarini Mattia Lisci Sara Caso Paola Baldin #SalesCampaign #Optical #Collaboration #Innovation

An exciting start to the week! Yesterday, we had the pleasure of visiting Safilo showroom in Milan to select the collections for the upcoming season, which will soon be available in our official online shops. We’ve been collaborating with Safilo for many years, and it’s always a pleasure to meet their wonderful team. Stay tuned for what’s coming! 💫 #safilo #safilogroup #otticanet Sara Caso Valentina Patti Paola Baldin

On February 2nd, we unveiled our latest masterpiece, Collection 'Ekahi, at an exclusive party in Milan, drawing over 900 guests from industry professionals, loyal customers, to international press representatives, influencers, and the trendsetting Maui Jim 'Ohana. The evening featured a special appearance by our new Brand Ambassador, Evan Mock – actor, skater, and face of our "Color You Can Feel" campaign, who added his unique energy as the DJ for the night. Transported to the essence of Hawaiian beaches, our guests immersed themselves in our DNA. They had an exclusive sneak peek at Collection 'Ekahi, the first collection designed and produced by Kering Eyewear, experiencing the extraordinary PolarizedPlus2 lenses with dedicated polarized video screens. An innovative surf simulator, inspired by '80s arcades, allowed our guests to challenge each other, offering a taste of the Maui Jim experience, soon available at selected authorized retailers worldwide. Roberto Vedovotto, our President, and CEO of Kering Eyewear, expressed his excitement, stating, "This evening is all about color, style, and innovation, an unforgettable chapter in the history of Maui Jim and Kering Eyewear." Stay tuned for more vibrant moments and innovations as we continue to redefine eyewear. #ColorYouCanFeel #MauiJim #CollectionEkahi

Three talents between Italy and France have been engaged to support the launch of Chloé FW23 Mountaineering Capsule. The content showcases young women wearing the Cassidy ski mask, a timeless yet modern accessory that features distinctive elements such as the cylindrical front construction, the jacquard strap, and the colorful mirrored lenses. #ChloeEyewear #KeringEyewear

Maui Jim Sunglasses UNVEILS THE NEW “COLOR YOU CAN FEEL” ADVERTISING CAMPAIGN FEATURING GLOBAL BRAND AMBASSADOR EVAN MOCK An immersive journey through color, beauty, and emotion; a pivotal moment in the Brand’s global refresh. Evan Mock, the embodiment of Maui Jim's contemporary coolness, takes center stage as Global Brand Ambassador in the new advertising campaign, "Color You Can Feel," released alongside the launch of Collection 'Ekahi, the first collection designed and produced by Kering Eyewear. This marks a pivotal moment in the brand’s strategy to refresh its image and expand its global reach, captivating a new, younger consumer base, while resonating with an international audience. Inspired by an appreciation of light and color, Maui Jim's focus on innovation finds its utmost expression in its prescription technology and the proprietary PolarizedPlus2 technology featured in every lens to protect the eyes against harmful UV rays and elevate the wearer’s visual experience. The campaign invites viewers on an immersive journey through color, beauty, and emotion, showcasing a vibrant series of portraits that transcend the ordinary and capture the connection between sight and feelings when wearing a pair of Maui Jim sunglasses. The unveiling promises an unparalleled journey for the eyes, celebrating the brand's commitment to pushing the boundaries of visual experience. To mark the unveiling, Kering Eyewear will host the Launch Event of Collection ‘Ekahi in Milan on February 1st, during MIDO, with the special appearance of Global Brand Ambassador Evan Mock. #KeringEyewear #MauiJim #EvanMock #MauiJimGlobalAmbassador #ColorYouCanFeel