The House Farmer

The House Farmer

Agricoltura

the new way of horticulture

Chi siamo

Two economic crises, a pandemic and the search for new lifestyles have only heightened an urgent need, the desire for nature close at hand. Where we are here, in Milan, but also around the world, there is a growing trend towards urban horticulture. This is what led us to take an interest in the topic.Our primary aim is to identify the best ways to ensure good output even on the balcony of the home. We started as a group of friends, assessing how much we could find on the net about growing vegetables on balconies. After conducting our first unsuccessful experiments we thought that there were a lot of points that could be improved in the materials available. So, we will be trying to understand how to improve our balcony crops in terms of: Sustainability Recycling Practicality Productivity Elegance Commitment Dirt issues To do all this we divided up the tasks and each started with a different vegetable crop, comparing notes from time to time on the results and activities to improve what is currently on the market. We also explored several containers to create our own from recycled materials as a primary purpose. Our goal is to create a sustainable balcony vegetable garden that will be beautiful, efficient and productive. We will start by examining the materials. It’s a complicated challenge, but an exhilarating one!

Sito Web
thehousefarmer.com
Settore
Agricoltura
Dimensioni dell’azienda
2-10 dipendenti
Sede principale
milan
Tipo
Società privata non quotata
Settori di competenza
agricolture

Località

Aggiornamenti

  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🎄✨ Happy Holidays from Jocondo! ✨🎄 This year, we've embraced the festive spirit with a unique twist—our Christmas tree is not just any tree; it's a vibrant celebration of the bounty of the season, crafted entirely from garden-fresh vegetables! 🥕🍅🥬 As you can see in our festive graphic, we've turned wholesome veggies into a colorful holiday masterpiece. As the year draws to a close, we're thrilled to announce that @sciirli (Charlotte Parente) will be joining our journey. A big thank you to Charlotte for partnering with us as we continue to nurture and grow our urban gardening community. Season's greetings to all, and a special shoutout to our fellow urban gardeners who cultivate beauty and sustainability on their balconies and rooftops. May your gardens flourish and your new year be as fruitful and vibrant as our vegetable Christmas tree! 🌟🥦 Wishing everyone a joyful, green, and prosperous New Year! 🥦🌟 #Jocondo_io #UrbanGardening #GreenChristmas #HolidayGreetings #SustainableLiving

    • Nessuna descrizione alternativa per questa immagine
  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🌿🌼 Choosing the Right Planter for Your Balcony Garden 🌼🌿 Creating a balcony garden isn’t just about growing fresh veggies—it’s an art that starts with selecting the right tools. The planter you choose plays a crucial role not just in the health of your plants but also in the aesthetics and functionality of your green space. Here’s what to consider: 1. Quality Materials and Recyclability: Opt for planters made from durable, preferably recycled or recyclable materials. Terracotta or recycled plastic not only adds a stylish touch but are also environmentally friendly choices. Ensure they are treated to withstand UV rays and weather conditions for longevity. 2. Seasonal Adaptability: Your planter should adapt to changing seasons. In summer, materials like ceramic can help keep soil cool, while in winter, insulated planters protect roots from the cold. Make sure the planter has adequate drainage to prevent water logging, crucial during rainy falls or snowy winters. 3. Ease of Cleaning: Consider how easy it is to clean the planter. Smooth, non-porous materials like some plastics or glazed ceramics are easier to clean and less likely to harbor pests and mold. 4. Aesthetic Benefits: The right planter can transform a balcony from a bland space to a lush, vibrant haven. Choose colors and finishes that complement your outdoor space and reflect your personal style. 5. Size and Depth: Ensure the planter is deep enough for the roots of the plants you intend to grow: Herbs like basil or parsley thrive in shallower planters, about 15-20 cm deep. Leafy greens such as lettuce require planters at least 20-25 cm deep. Root vegetables like carrots and radishes do well in planters 20-30 cm deep. Larger plants such as tomatoes or peppers benefit from deeper planters, around 30-40 cm. 🌱 Starting a balcony garden is a rewarding activity that can significantly enhance your quality of life. Choosing the right planter is the first step toward a healthy and productive urban garden. What’s your favorite type of planter and why? Share your thoughts and photos with us! 📸💬 #UrbanGardening #BalconyGarden #EcoFriendlyPlanters #GardeningHobby #Jocondo_io #Smartpot #Smartgarden

    • Nessuna descrizione alternativa per questa immagine
  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🎨✨ Big thanks to @JettPanopio for bringing the spirit of Jocondo to life with stunning illustrations! As we continue to grow, Jett has set a high bar with his vibrant and engaging artwork. 🌿💚 🌟 As our journey evolves, we're excited to announce that we are opening doors to new talent! We’re looking for young illustrators to join us in the next phase of our communication. We aim to keep our visuals as fresh as the veggies we love, always in tune with the times. 🖌️ If you're passionate about making a mark with your creative skills and want to be part of something innovative, join us! We can't wait to see how your fresh perspectives will help Jocondo bloom even more. 👀 Keep an eye on jocondo.io for new and fresh illustrations that capture the essence of urban gardening and community spirit. Together, let's continue to innovate and inspire! #Jocondo_io #UrbanGardening #Illustration #ArtInNature #CallForArtists

  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🌿 Jumpstart Your Terrace Garden This January! 🌱 Ready to freshen up your terrace with some vibrant greenery this winter? January is a great time to start planning your garden, and here are some top crop choices that thrive in cooler weather and can be started early in the year: Leafy Greens: Spinach, kale, and arugula love the cool weather and can often withstand frost. Start these in small pots or trays to transfer outside as they mature. Herbs: Parsley, cilantro, and chives are hardy herbs that can start on your windowsill and move outside as they grow. They require minimal space and can add fresh flavors to your winter meals. Root Vegetables: Radishes and carrots are excellent choices for deeper containers. They can handle the chill and provide fresh produce early in the season. Peas: Snow peas and snap peas are not only easy to grow but also thrive in cooler temperatures. They’ll need a trellis for support, so plan your space accordingly. Onions and Garlic: January is still a good time to start onions and garlic. These staples take a while to mature but starting them early will give you a head start on a flavorful harvest. 📅 Planning Tips: Make sure your containers have good drainage to prevent waterlogging during winter rains. Cover delicate seedlings with fleece to protect from frost, and maximize sunlight exposure to encourage growth. Ready to green up your terrace? Let’s make this January the start of something fresh and vibrant! 🌱💚 #TerraceGardening #UrbanGardening #WinterCrops #JanuaryPlanting #GardenFresh #Jocondo_io

    • Nessuna descrizione alternativa per questa immagine
  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🌿 Winter Gardening Tips: Preparing Your Balcony for the Cold ❄️ Winter is coming, and it's time to prepare your balcony garden for the colder months ahead. Here’s how you can ensure your little green refuge thrives even in the chill: Select Suitable Plants: Some plants are more suited to cooler temperatures. Opt for hardy vegetables like kale, spinach, and arugula, or try growing root vegetables such as carrots and radishes which can tolerate the cold. Planting Schedule: It’s crucial to start your winter crops at the right time. Check local planting calendars to make sure you’re sowing your seeds at the optimal time to ensure they mature before the frost sets in. Protect Your Greens: Cold winds and frost can damage plants. Consider using burlap or horticultural fleece to cover your plants, and think about investing in some cloches or a cold frame to shield them from harsh weather. Regular Care: Even during winter, it's important to maintain your garden. Monitor soil moisture, as plants need less water in colder weather, but don’t let them dry out completely. Keep an eye out for pests that might seek shelter in your plants during the winter. Prepare the Space: Clean your balcony, remove any dead plants or debris, and organize your pots and planters to maximize exposure to sunlight. This can make a big difference in how well your plants withstand the cold. 📅 Start now, and make sure your balcony garden remains a lush, tranquil spot for you to enjoy throughout the winter season. Happy gardening! 🌱💚 #WinterGardening #BalconyGarden #UrbanGardening #SustainableLiving #Jocondo_io

    • Nessuna descrizione alternativa per questa immagine
  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    "Io e Nonna": A Unique Blend of Memoir and Urban Gardening Manual Introduction Unlock the doors to urban gardening with "Io e Nonna", a captivating blend of memoir and practical gardening guide. Authored by the talented Verde Nia, this book takes you through a journey of cherished memories interwoven with invaluable urban gardening advice. A Tale of Generations and Gardens "Io e Nonna" is more than just a book; it's an inspiring tale that captures the essence of familial bonds and the transfer of wisdom across generations. Set against the backdrop of vibrant Italian culture, the book reflects on the life lessons passed from a grandmother to her granddaughter, centered around the joys and techniques of gardening in urban spaces. Urban Gardening Made Accessible For those looking to greenify their balconies or rooftops, "Io e Nonna" offers a treasure trove of tips and tricks that are both practical and easily implementable. From selecting the right plants to understanding the nuances of balcony ecosystems, the book serves as a manual that demystifies urban gardening. Get Your Free Copy Today In an exciting offer, "Io e Nonna" is available for free download in both English and Italian, in ePub and PDF formats. To access your free copy, simply click the link in our bio to go to the "Io e Nonna" section, register, and download the book. This initiative aims to encourage more people to embrace urban gardening by making the insights and inspirations from the book widely accessible. For those who prefer a traditional reading experience, the book is also available for purchase on Amazon for $7.97.

    • Nessuna descrizione alternativa per questa immagine
  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🌿 Transform Urban Spaces with Jocondo: Urban Gardening Redefined! 🚀 Hello, urban gardeners! 🌆✨ Ready to transform your city living? Meet #Jocondo, the innovative garden reshaping urban spaces into lush areas. 🔍 Why Jocondo? It's not just any garden—it's a smart, sustainable system crafted for city life: Smart Watering System 💧: Advanced sensors ensure your plants get just what they need. Modular Design 🛠️: Fits any urban space, whether a small balcony or a rooftop. Sustainable Materials 🌍: Eco-friendly, made from recycled materials. Community Connection 🤝: Perfect for bringing together residential complexes, schools, and restaurants. 📘 Exciting News! Check out "Me and GrandMom" (Io e Nonna), available for FREE download in English and Italian, ePub and PDF. This mix of memoir and manual offers practical gardening tips intertwined with touching stories. 📚💚 Download now and merge storytelling with gardening! 🌱 From Milan to the world, join us in fostering sustainable, efficient urban gardens. 📅 Stay Tuned! Follow for updates as Jocondo goes global. 🌸💚 This revised version condenses the original post to fit Instagram's character limit while retaining all essential information and calls to action. #UrbanGardening #SmartGardening #GreenCities #JocondoGarden #MilanInnovation #EcoFriendlyDesign #CommunityGardening #Jocondo_io #MeandGrandma #IoeNonna 

    • Nessuna descrizione alternativa per questa immagine
    • Nessuna descrizione alternativa per questa immagine
  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🌍 Introducing "Me and GrandMom" 🌿 We’re thrilled to present Me and GrandMom, a heartfelt book written by the talented Verde Nia. Born in the heart of Milan, this inspiring work beautifully blends the vibrant culture of Italy with cherished memories from the author’s childhood in Albania. Me and GrandMom is a unique creation—a perfect balance between a practical guide for creating your own balcony garden and a touching memoir of family traditions. It’s a story that blossoms from the wisdom of a grandmother who taught her granddaughter the secrets of gardening during summers by the sea, brought to life in the urban setting of a Milanese balcony. 🌱💚 📚 Available worldwide in stores this December in English and Italian, with more languages to follow. 🎁 And here’s the best part: you can download the ePub version for FREE exclusively on jocondo.io! Whether you’re a fan of Italy, a gardening enthusiast, or someone who cherishes family connections, Me and GrandMom will captivate you with its blend of practical tips and heartfelt storytelling. 👉 Stay tuned for updates and join us in celebrating the beauty of roots, growth, and family. #MeAndGrandMom #IoENonna #UrbanGardening #FamilyStories #ItalianCulture #GreenLiving #Jocondo_Io #FreeDownload #BalconyGardenGuide

    • Nessuna descrizione alternativa per questa immagine
  • Visualizza la pagina dell’organizzazione di The House Farmer, immagine

    75 follower

    🌟 Together, We’ve Built Something Incredible 🌿 It’s been an amazing journey, and we’re thrilled to reflect on the incredible teamwork that brought us here. Every step of this project has been shaped by passionate, talented people, and it’s time to give thanks. 👏 A huge shoutout to the following people and teams: ✨ Making Brand Fly – For suggesting and setting up the project framework with such creativity and vision. ✨ @GiuseppePaganin– For collaborating closely with the agency to craft stunning creative images, like the one you see here, which brings urban gardening to life in a whole new way. 🌱 ✨ @JettPanopio – For transforming every idea into a unique, precious illustration that speaks volumes. 🎨 ✨ @Mariachj (Mario Invernici) – For offering invaluable support to the Jocondo_io project. ✨ #Verde_Nia – For crafting the heartfelt stories of Me and GrandMom rooted in childhood memories and traditions. 📚 ✨ @wonderorsi (Orsola Nizzero) – For her strategic advice and expertise in defining digital assets. 💻 To the entire The House Farmer team, your hard work and dedication have been the backbone of this initiative. 💚 And to everyone who has supported us along the way—you know who you are—thank you for being part of this journey. 🌿 The image above is a glimpse into the creativity and care that has gone into this project. A perfect representation of how urban spaces can thrive with life and color. There’s much more to come, and we can’t wait to share it with you. Stay tuned! #UrbanGardening #Teamwork #CreativeJourney #MeAndGrandMom #JocondoIo #TheHouseFarmer #Sustainability #CommunityLove

    • Nessuna descrizione alternativa per questa immagine
  • 🏙️ A Balcony, A Dream 🌱 How do you bring the spirit of a countryside garden to the middle of a bustling city? In Me and GrandMom, Verde Nia shares how she transformed her tiny Milan balcony into a thriving green oasis, inspired by her grandmother’s lessons. From learning how to position plants for optimal sunlight to the delicate art of watering at just the right time, this book is both a love letter to family and a practical guide for urban gardeners. 🌿💚 📚 Available in Italian and English this December. Follow us on jocondo.io to download your free ePub copy and become part of the green revolution! #UrbanGardening #MeAndGrandMom #IoENonna #GreenCommunity #BalconyGarden #Jocondo_Io #TheHouseFarmer

    • Nessuna descrizione alternativa per questa immagine

Pagine simili