Turri

Turri & Pantone’s 2025 Color of the Year: A Perfect Match   This year, Pantone has named Mocha Mousse as the Color of the Year—a shade that embodies sophistication, warmth, and timeless elegance. At Turri, we couldn’t agree more.   Mocha Mousse has been a cornerstone of our design philosophy, gracing many of our luxury furniture pieces with its rich, earthy tones. Its versatility allows it to harmonize beautifully with a variety of materials, textures, and styles, perfectly aligning with Turri’s commitment to timeless beauty and innovation.   We’re proud to share that our new logo also reflects this stunning hue, symbolizing a seamless blend of heritage and modernity. Just as Mocha Mousse resonates with contemporary trends, it also echoes the classic refinement that defines Turri’s DNA.   Here’s to celebrating design that transcends time—with a color that speaks to the soul of our brand.   #Turri #ColorOfTheYear #MochaMousse #LuxuryDesign #InteriorDesign

We are thrilled to announce our participation in the Architect Show, the event dedicated to design and architecture professionals, which will be held at the Metropolitan Expo in Athens in collaboration with HoHo Consulting. We look forward to seeing you to discover our world together, made of elegance, innovation and craftsmanship. You will be able to get to know our products up close and immerse yourself in the unique style that characterizes every Turri creation.   📍 Where: Metropolitan Expo Athens- Cluster C - Booth 13 📅 When: Sat. 07 - Sun. 08, 2024   Don't miss the opportunity to live an exclusive experience in the world of luxury design. We look forward to seeing you!

Our brand embodies the essence of authentic, tangible Made in Italy—a testament to craftsmanship that goes beyond any single style. Since the beginning, we've committed to a bespoke approach that adapts our vision across diverse tastes and contexts, reflecting both consistency and creativity. As markets evolve, we see each shift as an opportunity to apply this coherent philosophy, transcending trends and building a unified identity that will stand the test of time. Our mission: to preserve and nurture a legacy that resonates with uniqueness and elegance, now and in the future. #MadeInItaly #Craftsmanship #TimelessDesign #BrandIdentity #Innovation

Turri is honored to announce that the Echo table won the prestigious Archiproducts Design Award. Selected by the jury for its innovative concept and refined design, Echo represents a perfect balance between aesthetics and functionality, confirming Turri’s excellence and creativity in the world of luxury furniture. The selection of Winners and Special Mentions of the annual Archiproducts award for excellence in international design has been entrusted to an increasingly heterogeneous and multidisciplinary jury, including some of the most renowned architects, designers, journalists, architectural photographers and creative directors worldwide.

Turri, the Italian brand synonymous with craftsmanship, bespoke, and sophisticated style, proudly marks its 100th anniversary (set in 2025) with the launch of a new campaign image. Set in a secluded villa surrounded by lush greenery and water, the campaign, photographed by Andrea Papini and styled by Studio Salaris, highlights the Atelier collection designed by Matteo Nunziati and the Roma collection by Monica Armani. The furniture is seamlessly integrated into this serene environment, a perfect reflection of the quintessential Italian savoir-faire that Turri embodies. Photos by Andrea Papini

TURRI MAISON: Redefining Luxury    TURRI is embarking on a captivating visual journey, capturing its modern luxury collections in prestigious, refined settings. This new project embodies the brand's international appeal while seamlessly blending it with the timeless Italian savoir-faire that defines the brand. Set against the backdrop of a stunning mansion on the shores of a serene lake, the carefully curated environment not only highlights the elegance and sophistication of TURRI’s designs but also underscores the enduring craftsmanship synonymous with Italian luxury. This innovative approach offers discerning audiences the opportunity to experience the beauty of TURRI’s collections, perfectly aligned with the contemporary aesthetic of high-end living.  The communication project features an exclusive photoshoot and video, which are shared across the brand's website and social media platforms, showcasing a refreshed and more vibrant visual identity. This effort reflects the meticulous work carried out in recent months to enhance the brand’s positioning and image, both online and in showrooms. With this renewed approach, TURRI invites its esteemed audience to immerse themselves in the essence of "Italian Perfection. Since 1925”.   Video by MOFO srl

Turri @ The Orbit’s Orbit in Shanghai From November 8 to 10, 2024, The Salone del Mobile.Milano is holding an extraordinary event devoted to Italian design and a talk between Chinese and Italian designers in the new surroundings of The Orbit, the recently-completed building designed by Heatherwick Studio. The event is intended to underscore the importance of dialogue between different cultures and design visions and confirm the prominence of this particular market for Made in Italy.   Turri's participation with the Azul sofa by Paola Navone and the Beauty with pouf by Monica Armani highlights the brand's ability to combine traditional craftsmanship and contemporary design.

STAY HYDRATED AND HELP THE OCEAN!   Turri is excited to share news that reaffirms the company’s commitment to a more sustainable approach to the environment.    All employees have received branded water bottles in collaboration with Ocean Bottle, an initiative that plays a key role in reducing plastic use within our offices and its impact on the environment.    For every Ocean Bottle, we prevent 11.4 kg of plastic from entering the ocean—equivalent to 1,000 single-use plastic bottles—collected from coastal communities most affected by plastic pollution.   With the sale of every bottle, Ocean Bottle funds the collection of 11.368 kg of ocean-bound plastic (the equivalent in weight to 1,000 plastic bottles). They work with three Plastic Collection partners to collect plastic on a global scale, in areas where plastic pollution is worse. They collect all types of plastic and ensure it is recovered and reprocessed in as efficient and socially beneficial a way as possible.  Plastic collectors can exchange waste for money or credits, which they can use for healthcare, education, financial security, and mental health support.   Through this partnership, we will continue promoting initiatives that reduce our environmental footprint, while embracing innovation and social responsibility. #socialresponsability #circularity #environment #plasticcollectors

Turri Announces New Chief Commercial Officer Turri, a renowned company in the high-end design sector, is pleased to announce the appointment of Moreno Vitaloni as Chief Commercial Officer (CCO). With two decades of experience in leading companies in the industry, Vitaloni brings with him a wealth of expertise and a strategic vision developed in prestigious international contexts such as Giorgetti, Emeco, Molteni&Co, and Poltrona Frau. Before joining Turri, Vitaloni served as CEO USA at Giorgetti for seven years, where he significantly contributed to strengthening the brand in the North American market and expanding its product lines. His deep knowledge of the industry and key markets will be instrumental in leading Turri's commercial direction towards new challenges. Andrea Turri, CEO of Turri, commented: "We are thrilled to welcome Moreno and are confident that his leadership will significantly contribute to reinforcing our commitment to delivering value to our customers and partners. His ability to develop and implement growth-oriented strategies, along with his solid expertise, will make him a valuable addition to our team."   The appointment of Moreno Vitaloni marks a strategic step for Turri, which, strengthened by its belonging to the Dexelance Group, aims to reinforce its position as a leader in modern luxury design and further expand its presence in international markets as it approaches its centennial celebration in 2025.

From September 5 to 29, 2024, Turri participates in 'From Italy with Love,' an event hosted by Salone del Mobile. Milano at Bloomingdale's in New York. Curated by Ferruccio Laviani, the project showcases Made in Italy furniture, drawing inspiration from Giorgio de Chirico and Italian piazzas. The initiative aims to promote Italian design culture through installations and experiences that celebrate the creativity and identity of Made in Italy craftsmanship. Turri presents the Roma cabinet, designed by Monica Armani—a versatile piece that integrates seamlessly into any room of the home. The Roma cabinet features leather-upholstered, curved sides and green glossy lacquered doors with decorative detailing. Inside, it includes four glass shelves. As part of its 2024 strategy, Turri aims to strengthen its presence in the U.S. market with the upcoming opening of a new showroom in New York, showcasing its bespoke approach through its collection.