🌱 Paving the Way for a Collaborative Plant-Based Future in Italy 🌱 We’re honored to see our report contributing to meaningful conversations about the opportunities and challenges in Italy’s plant-based market. A heartfelt thank you to Green Queen Media , Sonalie Figueiras , and Anay Mridul for exploring these insights and highlighting how tradition and innovation can help foster collaboration across the plant-based ecosystem. We hope this dialogue inspires actionable steps to overcome barriers and embrace the unique opportunities that lie ahead for Italy’s plant-based future. 🗣️ Voices from Industry Leaders This report wouldn’t have been possible without the valuable insights and support of incredible contributors: Antonio Iannone Sharon Cittone Mario Ubiali Ilenia Buiatti Simone Pescatore Roberto Lion Ambra Mozzi Valeria Merlo Filippo Magosso Inga Jasiuvian Giuseppe D'Alessandro Riccardo Bottiroli Francesca Gallelli @Ilaria B., Matteo Loriente Marion Höchli, Maddalena Zanoni Claudio Pomo Natasha Linhart Emanuele Bianconi Felippe Fontanelli Caroline Gatti 💚 Thank you to the Virtuous Brands supporting this report! Compass Group, Atlante srl , Bun Burgers FOOD EVOLUTION Geovita Group PLANEXT heaven avena®, Dreamfarm foods, Foreverland Food Planted Mr.Root The Good Food Institute Europe Essere Animali , TheFoodCons Edible Planet Ventures, Thimus 📖 Read Green Queen’s take here: https://lnkd.in/dZabMGMb 📄 Haven’t explored the full report yet? Download it here: https://lnkd.in/dZTUFYSj 👉 What do you see as the key opportunities and challenges for Italy’s plant-based market? We’d love to hear your thoughts—join the conversation in the comments! #PlantBased #Sustainability #Italy #FoodInnovation #VirtuousInsights
🇮🇹🌱 ITALY NEEDS COLLABORATION AND CULTURAL SHIFTS TO GROW ITS VEGAN FOOD MARKET While the plant-based sector has seen setbacks in several markets across the globe – sales were down in countries like the US and the UK, all the way to Australia. But Italy was among the nations that went the opposite direction, with retail sales of vegan food reaching €641M in 2023, an 8% jump from the previous year. In the first four months of 2024, too, Italians spent 6.5% more on plant-based food than the corresponding period a year ago, according to Circana data commissioned by The Good Food Institute. These trends were driven by Italians’ shrinking appetite for meat, with nearly six in 10 aiming to cut back on these products last year – driven mainly by health reasons. At the same time, meat alternatives make up a third of the country’s plant-based market share, behind only non-dairy milk. “Italy represents a unique gateway for companies looking to enter the plant-based sector, thanks to its culinary tradition and growing demand for sustainable solutions,” says Felippe Fontanelli, founder of the Virtuous Food Revolution Alliance and co-founder of Rethink Pasta. He is the author of a new report, titled ‘The Hidden Gem of Europe’s Plant-Based Market: The Rise of a New Made in Italy’, which explores the country’s potential to be a leader for vegan food, and the challenges the sector faces. “This report provides a detailed market overview and guides companies in navigating this complex landscape, aligning with Virtuous’s mission to strengthen the Italian plant-based ecosystem,” adds Fontanelli. More information in the full article: https://lnkd.in/dTz5NYik #GreenQueen #altprotein #plantbasedmeat #sustainability #foodsystems #futurefoods