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What is the Dear Consultant Newsletter?
Bi-weekly insights from our consulting experts
Our team includes national housing-market leaders, many with direct industry experience, as well as regional experts who live and work in their markets. Our experts have learned from multiple housing cycles.
Our team from around the country answer your questions about the housing industry
Our consultants visit hundreds of markets each year to guide our clients in their housing decisions.
A sneak peek of the questions our consultants answer everyday
We provide our consulting clients with customized analysis to help them answer specific questions on topics ranging from developing strategy to acquiring a specific property or company.
Consulting Services
Real Estate Consulting
Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use
Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project.
capabilities
- Market Feasibility
- Home Price and Absorption Recommendations
- Rent and Lease-up Recommendations
- Product Recommendations
- Master Plan Segmentation by Product Type
- Demand Analysis
- Consumer Targeting
- Amenity Analysis
- Market Expansion Strategy and Rankings
- Acquisition Due Diligence
- Portfolio Valuations and Cash Flows
- Highest and Best Use
- Mixed-Use Strategy
- Home Design Trends
- Affordable Housing
Building Products Consulting
Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction
Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.
Capabilities
- Strategy Advisory
- Deals Support (Pre-IPO, M&A, etc.)
- Custom Surveys
- Product Innovation Studies
Real Estate Consulting Capabilities
Market Feasibility
Clients often engage us in the early stages of a project for guidance on housing product opportunities and performance goals.
Home Price Absorption Recommendations
For each project, we can identify the most market-appropriate housing types, down to individual floor plans. Our recommendations include pricing and absorption targets for these homes.
Rent and Lease-Up Recommendations
We can refine or define the right rental housing to build, including product types and floor plans. Our analyses include rent and lease-up projections for each product type.
Product Recommendations
From recommending what to build to making improvements, we help clients maximize their position in the market. In addition to consultants examining thousands of communities each year, our New Home Trends Institute curates the most innovative home design trends.
Masterplan Segmentation by Product Type
Our segmentation strategies help master-plan developers sell through multiple product types at the same time. We help ensure homebuilders have clear and well-defined opportunities within each masterplan.
Housing Demand Analysis
Our proprietary quantitative demand models identify the depth of demand and opportunities in for-sale and rental housing. We analyze current and future trends in home sizes, prices, rents, incomes, and life stages within specific market areas.
Consumer Targeting
Our experienced consultants help clients target consumers and identify home designs and community features to attract them. In addition, surveys from our New Home Trends Institute offer unparalleled insight into new-home shopper preferences.
Amenity Analysis
We understand how amenities interconnect to create a unique lifestyle for residents. Our guidance helps clients develop the right amenities at the right scale to maximize the appeal of residential real estate.
Market Expansion Strategy and Rankings
We pair quantitative models with national expertise to identify markets with the strongest opportunities for residential real estate investment. Our guidance incorporates the criteria clients consider most important.
Acquisition Due Diligence
We work with clients to determine the market potential for new residential real estate acquisitions. Potential deals can range from raw land to existing apartments and rental neighborhoods.
M&A, IPOs, Portfolios, and Cash Flows
Our team has extensive homebuilding, development, and finance backgrounds. We can complete portfolio analyses, including financial models to estimate revenues, values, and returns in the M&A and IPO process.
Highest and Best Use
We identify land uses that maximize the opportunity for onsite development. Our guidance can help set the vision for a community, giving our clients a clear path forward.
Mixed-Use Strategy
Our team has a deep understanding of how residential and commercial uses interact. We create strategies where the mix of uses is greater than the sum of its parts.
Home Design Trends
Our consulting team is at the forefront of home design trends. We see hundreds of new-home communities each year, and curate the best designs in our New Home Trends Institute.
Solving today to help you navigate tomorrow.
725
Completed Consulting Projects
in 2023
408
Consulting Clients Serviced
in 2023
154
Metro Areas Visited
in 2023
Case Studies
What clients say about us
John Burns is our primary resource for up-to-date industry trends and has proven their unique value as a trusted partner in evaluating growth opportunities. When we started looking to expand our geographic footprint, there was no question who we would engage with. Working with John and his team was a great decision for our company.
Our first step on researching new BTR projects is to check John Burns market reports. It is the “level-set” we need to assess whether or not the project is aspirational or grounded in real-time metrics.
John Burns has been a significant resource for our teams across the Southwest region, assessing new business and evaluating existing developments. Their market-specific knowledge has been a great value-add for our local teams!
John and his team of housing experts provide the best and most accurate information on all of our housing markets and their forecasts are invaluable in guiding our business plans and investments
We highly value our business relationship with the entire John Burns Research and Consulting team who is always hyper responsive, approachable, polished and proficient. We highly cherish our partnership with JBREC, the housing industry’s top real estate research firm.
The JBREC reports, data and forecasts are a critical component to our decision making process as you are only as good as the information you rely on. JBREC are the foremost experts in our growing asset class and we are grateful for their long time support and pursuit of better information to serve the broader real estate market.
John Burns’ research is consistently comprehensive and thoughtful providing valuable insight into current and future market conditions. John Burns’ research and data is unmatched in quality and timeliness and is invaluable to successful execution in today’s residential real estate market.
John Burns Research and Consulting consistently provides our executive team invaluable research and insight strategies to successfully navigate the market on a consistent basis.
We have been using and working with the JBREC group since the early days, dating all the way back to 2014. They have been a phenomenal resource in providing market intelligence before the rest of the world caught on to what we were up to. Today, they continue to be a beacon and leader nationally.
