Windows Demand Meter Forecast
Current Market Share and Reliable Forecasts through 2027
We partnered with Home Innovation Research Labs to produce what we believe is the best and most current data and forecast to help US building products companies size their market and track their growth rates relative to the addressable market.
Home Innovation Research Labs has been surveying home builders and households for decades. Their most recent detailed survey included responses from ~1,300 home builders who build ~32,000 homes per year, and ~75,000 households, more than half of whom had done a repair or remodel project in the last year.
The Building Products Demand Meter Forecasts measure installed residential market volumes across 18 major building product categories—from dimensional lumber and siding to HVAC and interior paint—through 2027.
Updated April 2024
Windows
US residential window demand is projected to be 54.4 million units installed in 2024, an increase of +1% by volume YOY.
Windows: Estimated Residential End Market Shares
New Construction
36%
Repair and Remodel
64%
Sources: John Burns Research and Consulting, LLC; Home Innovation Research Labs
Building Products Demand Meter Forecast: Windows uses JBREC’s proprietary market research to help you understand both market changes and total installed volume on an annual and quarterly basis. Clients can access data on window repair and remodels, additions, and replacements to existing homes, as well as window demand for new residential construction (includes both single-family and multifamily).
Segment
Quarterly Unit Installed Volumes are available for New Construction and Repair and Remodel end market exposures. Please talk to our building products consulting team for custom regional and material breakouts.
Materials Covered
Includes all window types and materials: wood (unclad, aluminum clad, vinyl clad), aluminum, vinyl, composite or fiberglass, and other
Updated April 2024
Current Conditions
- Manufacturers note a return to normalized replacement cycles following three years of strong demand during Covid.
- Normal seasonality returning with weaker demand in the fall and winter months.
- Our quarterly Window and Door Market Survey, in partnership with Window + Door Magazine, showed flat volume YOY in 4Q23.
Demand Outlook
- 54.4 million units installed in 2024 (+1% YOY)
- This demand outlook is consistent with expectations from our monthly Building Products Dealer Survey, in partnership with the Executive Council on Construction Supply and the National Lumber and Building Materials Dealer Association.
- Consumer trends are driving demand for larger window openings and units per our 3Q23 US Custom Residential Architecture Index, in partnership with Residential Design.
- Architecture firms (both production and custom) indicate a strong demand for indoor and outdoor connectivity. This supports the demand for more window openings.
- Demand tailwinds from tax incentives and code changes for higher efficiency windows.
Forecasts through 2027 are available exclusively to building products research members. Click here to learn more.
Demand Drivers
- Single-family/multifamily starts
- Interest rates and Fed policy
- Builder community count growth
- Real existing home values
- Real household income
- Real home equity levels
- Prime remodel homes (built 20 to 39 years ago)
About our partner
Home Innovation Research Labs
Home Innovation Research Labs (formerly the NAHB Research Center) is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home-building products.
Reach out to our partners at Home Innovation
Ed Hudson
Director, Market Research Division at Home Innovation Research Labs
Mike Luzier
President & CEO at Home Innovation Research Labs
Building Products Demand Meter
This industry-first data product tracks current and historical US residential installed product volumes (final demand) for major building product categories.
Members can access market sizes for 18 building product categories.
Track US residential installed product volume for 18 unique building product categories: lumber, concrete, drywall, paint, bathroom fixtures, lighting, and more.
Three-year forecast of levels and growth rates are available annually and quarterly.
History of changes in product volume back to 2000 for each building product category
Also available in standardized format, enabling easy comparisons of product installation volumes relative to each category’s historical range
Based on JBREC proprietary forecasts and extensive, industry-leading survey data from Home Innovation Research Labs
Questions about our Building Products Demand Meter?
Custom Building Products Consulting Services
Building Products Consulting
Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction
Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.
Capabilities
- Strategy Advisory
- Deals Support (Pre-IPO, M&A, etc.)
- Custom Surveys
- Product Innovation Studies
Through our custom consulting you can receive accurate answers to questions like these for windows:
What is the market share of various window materials, and are material shifts expected?
What is the penetration of triple-pane glazing?
What are the most common operating types by region?
What frame colors are most popular, and is this expected to change?
Contact us to maximize your opportunities in the housing market.
If you have any questions about our services, or if you would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.
